TikTok Agency: Why Do I Need One?

With over a billion active users, Tiktok is currently one of the most important and popular social media platforms globally. Its unprecedented growth has since opened up a vast variety of opportunities for advertising for businesses, both big and small, and for TikTok agencies to explore its potential.

Through an effective use of TikTok ads, businesses can both expand their brand awareness and enhance customer engagement, reaching target audiences that were previously inaccessible. Brands can also be further promoted by TikTok users, yet another opportunity for business growth. However, TikTok is an incredibly fast-based platform, with multiple features consistently being added and altered. If you do choose to invest in Tiktok Advertising, it is essential to hire an agency that has experience with the channel, and is familiar with the day-to-day running of ads.

This is where we can help. We’ve done the research, and gathered the top 14 UK-based TikTok agencies to guide you through your choosing process, or perhaps even determine if TikTok advertising is right for you, and your business goals.

Top TikTok Agencies of 2023

1. Demand More

We are a young and driven performance media agency, founded just two years ago. Our team members have previously worked with top brands like JD Sports and Nike; we work to offer small and growing brands access to the same expertise and enterprise-level technology that big brands experience.

Size:
>10 employees

Based in:
London, UK

Approach:
At DemandMore, we use a data-driven approach to drive unprecedented growth for ambitious brands. After an initial audit of the account, we implement quick wins to save our client budget and improve account efficiency, whilst creating a roadmap for future optimisation. Our quick wins include checking video lengths, ensuring they are optimised for sound-off, switching off poor performing ads, confirming the correct exclusions for ad sets, and checking if any ad sets could potentially be consolidated. Our social strategy also incorporates the creative, as we work alongside your design team to streamline the process of creating, testing and learning for each social advert.

Pricing:
Monthly fee, varies client-to-client.

3. Socially Powerful

Size:

Based in:
Globally, but have UK offices in London

Approach:
Socially Powerful use performance data and insights to individually tailor influencer and social marketing campaigns for their clients. They are selective with each part of the process, choosing the right influencer for a campaign, to analysing audiences, behaviour and interaction. They offer TikTok marketing as an opportunity to stray from traditional marketing, and prompt connection with today’s generation.

Pricing:
Unspecified on website

4. Fanbytes

Size:

Based in:
London, UK

Approach:
Recently acquired by Brainlabs, Fanbytes focus on Gen Z audiences and Gen Z brands. They offer an influencer network that promote connections with Gen Z creators, a creative strategy team that propose ideas for engaging content, and promise to deliver a plan of organic and paid social campaigns. They also built Bytesights, a dataset of many influencers that uncover the trending sounds and videos on TikTok, that can be used in client content work.

Pricing:
Unspecified on website

5. The Influencer Marketing Factory

Size:

Based in:
Globally, with UK offices in London

Approach:
The Influencer Marketing Factory helps clients to create effective influencer marketing campaigns. First, they seek to understand their KPIs, moving on to identifying appropriate influencers and campaign narratives before launching the campaign. They focus on authenticity and scalability, ensuring to remain ROI-oriented at all times, and provide in-depth reporting for their clients.

Pricing:
Cost varies depending on goals, reach, quality and quantity of content and engagement rate, amongst many other factors. Pricing starts at $10,000.

6. Disrupt Marketing

Size:
>50 employees

Based in:
London, UK 

Approach:
Disrupt Marketing specialise in activating and managing viral influencer marketing campaigns for brands seeking to engage a Gen Z audience, in addition to supplementation with Spark ads. They select creative talent, note culturally relevant themes, and use data and insights to get results and drive revenue. Their insights also revolve around trends forecasting, to get ahead of the social marketing curve.

Pricing:
Unspecified on website

7. Bee Influence

Size:
>20 employees

Based in:
Manchester, UK

Approach:
Bee Influence offers strategic influencer marketing consultancy, and influencer marketing campaigns, connecting brands with influencers and content creators. They also have a Bee Influencer Network, a group of diverse creators that help to create further brand partnerships.

Pricing:
Unspecified on website

8. Airsocial

Size:

Based in:
Guildford, UK

Approach:
Airsocial specialise in setting up dynamic TikTok campaigns for clients and coming up with new content ideas. They promote the use of trending challenges and hashtags, stating that campaigns work best when users are encouraged not only to click on content, but also to participate and create similar content around a specific theme. They primarily seek to increase visibility for clients’ products and services.

Pricing:
Unspecified on website

9. Push

Size:
>70 employees

Based in:
London, UK

Approach:
Push helps businesses to scale by increasing profitability and ROI with a results-driven formula. They prioritise reaching the right people with a funnel strategy, getting cheap traffic and generating more sales and leads. TikTok engagement is also valued, as they take inspiration from comments and messages, to make further engaging posts.

Pricing:
Offer a free digital marketing audit or proposal, but pricing unspecified on website, although they state that they use an effort-based pricing model

10. Seed

Size:

Based in:
Brighton, UK

Approach:
Seed make use of TikTok’s algorithm to boost engagement and build brand awareness, capitalising on the platform’s capabilities and seeking to start conversations between brand and direct audience. They use a team of social media specialist to organise and manage their clients’ organic and paid social advertising campaigns, seeking to build ‘modern and interesting’ content.

Pricing:
Unspecified on website

11. Upbeat

Size:
>10 employees

Based in:
London, UK

Approach:
Upbeat specialise in helping businesses grow their leads, sales and brand. They self-market as an agency for those struggling to find the ‘time, resources and expertise’ to run marketing campaigns. They take full advantage of all the unique formats and audiences that TikTok offer and, whilst they offer the insights of social media specialists, they also provide in-house content creators to produce content that is appropriate for their clients. 

Pricing:
Free consultation, pricing unspecified on website

12. House of Marketers

Size:

Based in:
London, UK

Approach:
As an agency that offers solely TikTok-based services, House of Marketers offers 4 key things: delivery of TikTok influencer campaign, production of creator content, management of TikTok paid ads, and development of creative influencer strategies. They use inside knowledge to select the right influencers, create content that will connect and resonate with the appropriate audience, and they also provide detailed audience insights and data on all campaigns.

Pricing:
Free proposal, pricing unspecified on website

13. OK COOL

Size:

Based in:
London, UK, with base in New York

Approach:
OK COOL approaches TikTok advertising with 6 ‘golden rules’. The first focuses on ‘human’, ensuring brands can relate to their audience, thereby securing engagement and community. The second and third revolve around creativity, having access to a range of creators and music producers that can elevate brands to new levels. The fourth and fifth preach authenticity, balancing an understanding of the algorithm with new media techniques. The final rule acknowledges the variety of TikTok communities, as OK COOL state they can identify the right one for a brand, and help them enter it.

Pricing:
Unspecified on website

14. AccuraCast

Size:

Based in:
London, UK

Approach:
AccuraCast aim to drive unprecedented growth on TikTok for their clients. They promote working with influencers to grow their brand through authentic engagement, and with creators who produce content designed specifically for TikTok. Their three main goals are to acquire audiences, increase traffic, and boost sales.

Pricing:
Unspecified on website

How To Choose The Right TikTok Agency For Your Business

When choosing a TikTok agency, it is essential to consider a variety of factors, such as:

• Expertise: Ensure that the TikTok agency is suitably qualified, and has experience in managing TikTok campaigns.
• Services: Browse the range of services offered by the TikTok agency, and check if they would be suitable for your business goals. Some clients require more creative work on their organic content, whilst others seek to grow their advertising.
• Reputation: Research TikTok agencies, and aim for one with good reviews from clients. Feel free to ask the agency for references, or check their website to see if they have posted case studies.
• Communication: Choose an agency that delivers regular communication regarding insights into your campaigns, and is focused on using this data to progress your digital advertising towards your goals.
• Pricing: Consider if the pricing model of the TikTok agency works with your budget. TikTok agencies structure their fees in different ways.

We understand that in-house marketing teams may not have the experience, or time once the creatives have been made to publish the ads, as well as run creative tests and optimisations. Similarly, other companies may not have the confidence within the platform so cannot update you on industry trends in the channel.

At DemandMore, we are a qualified and experienced team, with digital experts who have worked with many leading brands. Our results speak for themselves, with significant ROI increases seen across our client base; browse our case studies here.

FAQs

How does TikTok advertising work?

TikTok advertising is a form of digital advertising where businesses can promote their products or services to a specific audience on the TikTok platform. After creating an account and choosing an ad format, you can target your audience based on factors such as age, gender and interests. Through consistent monitoring and optimisation, TikTok advertising enables businesses to reach their target audience effectively, and improve upon their brand awareness and conversion rates.

How long does it take to see results from TikTok advertising?

The time it takes to see results from TikTok advertising can differ depending on a variety of factors, most notably the industry you are in, the competition faced and the quality of the existing ads. An initial audit of an account may provide results in 2 to 4 weeks, but an algorithm gathering data to further optimise your advertising may take around 3 months. It is essential to keep in mind that, despite its ‘viral’ and ‘trending’ nature, TikTok can be a long-term approach to advertising and, with consistent monitoring and data-driven decisions, it is a highly effective way to increase ROI and grow your business and audiences.

When should I hire a TikTok agency?

Hiring a TikTok agency can be a good decision for businesses that are looking to (1) set up TikTok advertising or (2) optimise existing campaigns. If you are seeking expertise and advice on your current TikTok advertising, you are looking to invest in further social media advertising to grow your business, or you have ROI goals that you are trying to achieve, then it might be time to research TikTok agencies.

Got another question about TikTok advertising? Get in touch and we can help!

Unsure whether to start using TikTok advertising for your business? Worried about choosing between TikTok agencies for your business? Contact us here, and we can help with any further questions you may have.

You can also stay up-to-date with our resource articles and blog posts, which are posted on our website regularly, and can be found here.

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