As PPC Marketing increasingly becomes popular, businesses seek ways to gain a competitive edge. Fortunately, various tools are available to help with everything from feed Management to market intelligence.

However, with so many available options, knowing which tools are right for your business can take time and effort. To help you navigate the sea of PPC tools, we’ve compiled a list of our favourite PPC management tools.

But before we dive into our recommendations, let’s clarify why these tools are so important. PPC tools can help businesses save time, improve efficiency, and maximise ROI. For example, bid management tools can automatically adjust bids based on performance data, saving businesses time and money.

Reporting tools can provide valuable insights into ad performance, allowing businesses to make data-driven decisions. And market intelligence tools can provide valuable information about the competition, helping businesses stay ahead of the game.

Now, let’s take a closer look at some of our favourite PPC management tools. These tools can help marketers take their PPC management to the next level, from bid management to reporting to competitor analysis. 

Honourable Mentions 

Each list is complete with a few honourable mentions. I have seen a few marketers include PPC platforms, such as Google Ads, within their own “Best PPC Management Tool” guides. However, I prefer to think of platforms such as these as facilitators of PPC marketing rather than tools for a specific purpose to aid your PPC management. 

Our Honourable mentions 

1. Google Ads – Google Ads is arguably the largest PPC platform out there. Google dominates the search engine market, with 90%+ searches per year going through Google. If you want to use PPC marketing, specifically Paid Search, it’s imperative to have Google Ads. 
2. Microsoft Ads – Microsoft Ads is the equivalent of Google Ads. However, it runs on Microsoft’s browser, Bing. It has similar features to Google Ads with the added benefit of importing your PPC campaigns from Google Ads into Microsoft Ads. This is a great platform to use if you’re looking to expand your target audience.
3. Meta Ads – Meta Ads, the king of Paid Social within PPC marketing, boasts 3 billion monthly active users. Meta Ads is a must-use if you are looking to expand your advertising efforts into Social Media. 
4. LinkedIn Ads – LinkedIn Ads is a powerful advertising platform that enables businesses to connect with a professional and highly-targeted audience. It leverages the extensive user base of LinkedIn, a social network designed for career professionals and businesses. With LinkedIn Ads, advertisers can create and manage ad campaigns to achieve various objectives, such as lead generation, brand awareness, and website visits.
5. Pinterest Ads – Pinterest Ads is a powerful platform for businesses looking to tap into the visually-driven world of Pinterest to promote products and services. A social network and visual discovery engine, Pinterest allows users to discover, save, and share ideas through images, videos, and pins. Pinterest Ads offers a unique opportunity to engage with users actively seeking inspiration and ideas.

With the honourable mentions out of the way, we can move on to our favourite PPC management tools to help fine-tune your advertising. We’ll run through a collection of different types of tools, ranging from Data collection, Bid and feed Management, Research Tools and more. 

Data Collection and Analysis:

Funnel – Funnel is a robust data collection and analysis platform that integrates seamlessly with various marketing and advertising sources, such as Google Ads, Facebook, and more. It automates the process of gathering data from these sources and consolidates it into a unified dashboard, providing a comprehensive overview of Campaign performance. This data-driven approach enables marketers to make informed decisions, optimise ad spend, and uncover valuable insights to improve ROI.

Key Features and Benefits: 

•  Automated Data Collection from Various Sources – Funnel automatically gathers data from diverse sources, such as social media, advertising platforms, and other marketing channels. This automation eliminates the need for manual data input and ensures a comprehensive dataset.
• Real-time Dashboards for Instant Insights – The platform offers real-time dashboards, providing marketers with instant insights into their campaign performance. This feature enables quick reactions to changing trends and ensures a dynamic understanding of ongoing campaigns. 
• Holistic View of Campaign Performance -By consolidating data from various sources, Funnel provides a holistic view of campaign performance. This integrated perspective enables marketers to understand the overall impact of their efforts across different channels.
•  Time-saving through Automated Data Collection – Automated data collection saves significant time that would otherwise be spent manually gathering and inputting data. This time-saving feature allows marketers to focus on strategic decision-making rather than tedious data entry.

Supermetrics: Supermetrics is an advanced data integration tool that streamlines data collection from multiple sources, including social media platforms, analytics tools, and advertising platforms. It offers a user-friendly interface and automated reporting, making it a go-to solution for marketers and businesses looking to extract actionable insights from their data.

Key Features and Benefits

• Data Integration from Multiple Sources – Supermetrics specialises in integrating data from various sources, including advertising platforms, social media channels, and analytics tools. This comprehensive integration ensures that marketers have a unified dataset for analysis.
•   Automated Report Generation – The platform automates the report generation process, saving marketers time and effort. These automated reports can be regularly scheduled and delivered to relevant stakeholders, ensuring consistent and efficient reporting.
•  User-Friendly Interface – Supermetrics features a user-friendly interface that facilitates easy navigation and report customization. The platform is designed to be accessible to users with varying levels of technical expertise, ensuring widespread usability.
• Simplified Data Consolidation – Supermetrics simplifies the process of consolidating data from multiple sources. This simplification is particularly valuable in the context of digital marketing, where data is often scattered across various platforms and channels.
•  InDepth Data Analysis Capabilities – With data integration and transformation options, Supermetrics provides in-depth data analysis capabilities. Marketers can explore and analyze data comprehensively, uncovering patterns and trends and contributing to more informed decision-making.

Profitability Analysis:

Profitmetrics – Profitmetrics is designed to delve deep into the profitability of PPC campaigns. It enables businesses to assess ROI by analysing costs, revenue, and other key performance indicators. This in-depth analysis is crucial for making data-backed decisions and optimising advertising strategies to maximise profitability.

Key Features and Benefits:

•  InDepth Profitability Analysis – Profitmetrics specializes in providing in-depth profitability analysis tools. This includes dissecting the various components of a campaign to understand its profitability thoroughly.
• Revenue and Cost Tracking – The platform tracks both revenue and costs associated with advertising efforts. This dual tracking ensures a comprehensive view of the financial aspects of campaigns.
•  Precise ROI Assessment – Profitmetrics enables an accurate assessment of Return on Investment. Marketers can accurately measure how much revenue their campaigns generate relative to the costs incurred, providing a clear picture of campaign effectiveness.
• Optimization of Profitable Campaigns – Profitmetrics empowers marketers to optimize their strategies by identifying and analysing profitable campaigns. This involves allocating resources to campaigns that deliver the best return on investment and refining less successful initiatives.

Bid Management and Optimisation:

Triplewhale – Triplewhale focuses on bid management and optimisation, allowing advertisers to automate the bidding process across various PPC channels. It employs AI and machine learning algorithms to adjust bids in real-time, ensuring that advertisers get the best possible results from their campaigns.

Key Features and Benefits:

•   Automated Bid Adjustments – Triplewhale offers automatic bid adjustment features, allowing advertisers to optimize their bids dynamically based on real-time performance data. This automation reduces the manual workload associated with bid management.
• RealTime Optimization -The platform excels in real-time optimization, adjusting bidding strategies on the fly to enhance campaign performance as market conditions and user behaviour evolve.
• CrossPlatform Compatibility -Triplewhale is designed for cross-platform compatibility, enabling advertisers to manage bids seamlessly across various advertising platforms.
• Time and Cost Savings – The automation of bid adjustments saves time and reduces the manual effort required for managing bids, resulting in cost savings.
• Optimized Ad Spend – With its bid management features, Triplewhale helps optimize ad spend by ensuring that bids are aligned with performance data, maximizing the impact of advertising budgets.

Optymzer: Optymzer is an automated bid management tool that simplifies the optimisation process. It utilises data-driven insights to adjust bids and improve campaign performance. This saves time and ensures that budgets are allocated efficiently, making it a valuable asset for PPC professionals.

Key Features and Benefits

• Automated Bid Optimization – Optymzer specializes in automatic bid optimization, allowing advertisers to adjust their bids automatically based on performance metrics and optimise as conditions change during campaigns.
• Performance Insights – Optymzer provides insights into campaign performance, allowing advertisers to understand how bid adjustments impact overall results.     
• TimeSaving Bid Management – Optymzer’s automated bid optimization saves time by reducing the need for manual bid adjustments, allowing marketers to focus on strategic aspects of campaign management.
• Increased Campaign Efficiency – Real-time adjustments and performance insights increase campaign efficiency, ensuring bids align with current performance data.

Competitor Insights 

SEMrush: SEMrush is an all-in-one digital marketing platform that includes features for PPC campaign management, competitive analysis, keyword research, and more. It provides valuable insights into the competitive landscape, helps identify profitable keywords, and streamlines campaign management, making it a go-to tool for many marketers.

Key Features and Benefits

•  Keyword Research – SEMrush offers robust tools for comprehensive keyword research, enabling advertisers to identify high-performing keywords relevant to their campaigns.
• Competitor Analysis – The platform excels in competitor analysis, providing insights into competitors’ strategies, keywords, and ad performance.
• Site Audit Tools – SEMrush provides site audit tools, allowing marketers to assess and improve the health and performance of their websites.
• Comprehensive PPC Insights – SEMrush provides a comprehensive view of PPC insights, offering valuable data to enhance overall campaign strategies.
• Competitive Advantage – With robust competitor analysis, advertisers gain a competitive advantage by understanding and adapting to market trends.

Comprehensive PPC Campaign Management:

Skai: Skai is a comprehensive PPC management platform that provides tools for campaign management, analytics, and reporting. It allows businesses to optimise their campaigns across various platforms and offers insights to improve ad performance.

Key Features and Benefits

• Unified Platform for Campaign Management, Analytics, and Reporting – Skai provides a unified platform for end-to-end campaign management, analytics, and reporting, consolidating key functionalities in one place.
• CrossChannel Integration – The platform emphasizes crosschannel integration, allowing advertisers to manage and optimize campaigns seamlessly across various channels.
• InDepth Reporting – Skai provides in-depth reporting tools, offering comprehensive insights into campaign performance.
•  Improved Campaign Performance – The unified platform contributes to improved campaign performance by providing a holistic view and facilitating efficient management.

Marin – Marin is an enterprise-level PPC management tool designed for search and social advertising. It offers advanced bidding algorithms, optimisation, and reporting features to help businesses scale their campaigns efficiently.

Key Features and Benefits

• Enterprise-level PPC Management Tools – Marin provides enterprise-level PPC management tools suitable for large-scale and complex campaigns.
• CrossPlatform Integration – Marin emphasizes cross-platform integration, ensuring that campaigns can be effectively managed across various advertising platforms.
• Scalable Campaign Management – Marin’s enterprise-level tools make it suitable for scalable campaign management, catering to the needs of large and complex advertising initiatives.
• Comprehensive Analytics – Marin provides comprehensive analytics, offering detailed insights into various aspects of campaign performance.

Google Marketing Platform – The Google Marketing Platform encompasses a suite of tools, including Google Ads, designed for PPC campaign management. It allows advertisers to create, track, and optimise ad campaigns across Google’s extensive network, including Search, Display, YouTube, and more.

Key Features and Benefits:

• Audience Targeting – Google Marketing Platform allows precise audience targeting, ensuring that ads reach the most relevant users.
• CrossChannel Advertising – The platform supports crosschannel advertising, allowing marketers to run campaigns across various Google properties and other channels.
• Analytics – Google Marketing Platform offers robust analytics tools, providing detailed insights into campaign performance.
• Extensive Reach – With access to Google Ads, the platform provides extensive reach, allowing advertisers to tap into a vast audience.
• Precise Targeting – Precise audience targeting ensures that ads are delivered to the most relevant users, maximizing campaign effectiveness.

Product Feed Optimisation:

Feedonomics: Feedonomics specialises in product feed optimisation for e-commerce businesses. It ensures that product listings are well-structured and optimised for advertising on various platforms, making it an ideal choice for businesses looking to enhance their e-commerce PPC campaigns.

Key Features and Benefits

• Product Feed Optimization – Feedonomics specializes in product feed optimization, ensuring that the data provided to advertising platforms is structured for maximum visibility and performance.
• Data Transformation – The platform offers data transformation tools, allowing advertisers to modify and enhance their product data to meet specific requirements.
• Bulk Edits – The platform allows for bulk edits, enabling advertisers to make large-scale changes to their product feeds efficiently.
• Improved Product Visibility – Feedonomics contributes to improved product visibility by optimizing product feeds and ensuring that products are accurately represented on advertising platforms.
• Efficient Feed Management – The platform streamlines feed management, making it easier for advertisers to update and optimize their product data.

Shoptimised Shoptimised offers solutions for product feed optimisation, allowing businesses to create and manage product feeds for their e-commerce campaigns. This tool streamlines the process of advertising products across different platforms.

Key Features and Benefits:

• Product Feed Optimization – Shoptimised focuses on product feed optimization, ensuring product data is structured for optimal performance on advertising platforms.
• Automated Feed Updates – The platform offers automated feed updates, allowing advertisers to schedule and implement regular updates to their product feeds.
• MultiChannel Integration – Shoptimised emphasizes multi-channel integration, supporting the distribution of optimized product feeds across various advertising channels.
• Streamlined Feed Management – Shoptimised streamlines feed management by providing automated updates and a user-friendly interface, simplifying the process for advertisers.
• Enhanced Product Listings – The platform contributes to enhanced product listings by optimizing product feeds and ensuring that product information is accurate and compelling.
• Improved E-commerce Campaign Performance – Shoptimised’s focus on product feed optimization translates to improved performance for e-commerce campaigns, as products are effectively showcased to the target audience.

Productcaster: Productcaster is another tool for optimising product listings and feeds, particularly suited for e-commerce businesses. It helps ensure that products are well-represented and effectively promoted in PPC campaigns.

Key Features and Benefits

• Product Listing Optimization – Productcaster specializes in optimizing product listings, ensuring that the representation of products is enhanced for maximum visibility and engagement.
• Product Data Management – The platform provides effective product data management tools, allowing advertisers to organize and optimize their product information.
• Feed Updates – Productcaster facilitates regular feed updates, ensuring product information remains accurate and up-to-date across advertising channels.
• Better Product Representation – Productcaster contributes to better product representation by optimizing product listings, ensuring that products are presented compellingly to the target audience.
• Efficient Campaign Management – The platform enhances campaign management efficiency by providing tools for effective product data management and automated feed updates.

Programmatic Advertising:

DV360 – DV360, part of the Google Marketing Platform, is a programmatic advertising platform that offers a wide range of tools for managing and optimising programmatic campaigns. It enables advertisers to reach their Audience across various channels programmatically and efficiently.

Key Features and Benefits

• Programmatic Advertising Platform -DV360 is a comprehensive programmatic advertising platform that allows advertisers to automate and optimize their digital advertising campaigns.
• CrossChannel Campaigns – The platform supports crosschannel campaigns, enabling advertisers to run programmatic ads across various digital channels for a more integrated marketing approach.
• Advanced Targeting – DV360 provides advanced targeting options, allowing advertisers to define and target specific audience segments precisely based on various criteria.
• Precise Audience Targeting – DV360 enables precise audience targeting, ensuring ads are delivered to the most relevant users and enhancing overall campaign effectiveness.
• Efficient Programmatic Buying – The platform facilitates efficient programmatic buying, streamlining the purchasing of ad inventory in real-time for optimized campaign performance.
• Improved Ad Performance – DV360 contributes to improved ad performance through advanced targeting and automated bidding, maximizing the impact of programmatic advertising efforts.

Cross-Channel Optimization:

Adobe Media Optimiser Adobe Media Optimizer offers advanced tools for optimising advertising efforts across different channels, helping businesses maximise their reach and engagement while maintaining cost-effectiveness.

Key Features and Benefits

• CrossChannel Optimization – Adobe Media Optimizer specializes in cross-channel optimization, allowing advertisers to streamline and optimize their advertising efforts across various digital channels.
• Efficient Ad Placement – The platform facilitates efficient ad placement, ensuring ads are strategically positioned for maximum visibility and impact.
• Advanced Targeting – Adobe Media Optimizer provides advanced targeting options, allowing advertisers to reach specific audiences precisely.
• RealTime Analytics – The platform includes real-time analytics tools, offering advertisers immediate insights into the performance of their crosschannel campaigns.
• Effective CrossChannel Advertising – Adobe Media Optimizer enables effective cross-channel advertising, ensuring a cohesive and optimized strategy across different digital channels.
• CostEfficient Campaigns – The platform contributes to cost-efficient campaigns by optimizing ad placement and targeting, ensuring the budget is allocated to the most impactful channels.

Diginius Diginius offers cross-channel optimisation solutions, allowing businesses to expand their advertising efforts and optimise campaigns across various channels, including search, social, and display advertising.

Key Features and Benefits 

•   CrossChannel Optimization – Diginius focuses on crosschannel optimization, providing tools and features to streamline and enhance advertising campaigns across various channels.
• Analytics – Diginius offers analytics tools, providing detailed insights into the performance of crosschannel campaigns.
• Reporting – The platform includes reporting features, allowing advertisers to generate comprehensive reports on the performance of their campaigns.
• Enhanced CrossChannel Campaigns – Diginius contributes to enhanced crosschannel campaigns, ensuring that advertising efforts are optimized for maximum impact across different digital channels.
• Streamlined Management – The platform streamlines campaign management, providing advertisers with efficient tools to oversee and optimize their cross-channel strategies.

Automated Optimisation:

Opteo Opteo is an automated optimisation tool focusing on bid management and campaign performance improvements. It provides real-time suggestions and automated changes to help businesses enhance the efficiency of their PPC campaigns.

Key Features and Benefits 

• Automated Bid Management – Opteo offers automated bid management, allowing advertisers to optimize their bids efficiently without manual intervention.
• RealTime Suggestions – The platform provides real-time suggestions for campaign improvements, helping advertisers make data-driven decisions.
• Budget Optimization – The platform includes features for budget optimization, ensuring that ad spend is allocated strategically.
• TimeSaving Bid Management – Opteo saves time by automating bid management, reducing the manual effort required to optimise bids.
• Automated Campaign Improvements – The real-time suggestions and automated features contribute to ongoing campaign improvements without extensive manual intervention.

Click Fraud Prevention:

Clickcease Clickcease is a click fraud prevention tool that helps protect ad budgets by identifying and blocking fraudulent clicks. It ensures that advertisers get value for their money and avoid wastage due to click fraud.

Key Features and Benefits

• Click Fraud Detection – Clickcease specializes in click fraud detection, identifying and preventing fraudulent clicks on ads.
• RealTime Blocking The platform offers real-time blocking of fraudulent clicks, protecting ad budgets from wastage.
• Reporting – Clickcease includes reporting features that provide insights into click fraud activity and ad performance.
• Ad Budget Protection – The platform focuses on protecting ad budgets from click fraud, ensuring that resources are used efficiently.
• Protect Ad Budget from Click Fraud – Clickcease safeguards ad budgets by detecting and preventing click fraud, reducing the risk of wasted ad spend.
• Improved Ad Campaign Performance – By preventing fraudulent clicks, Clickcease contributes to improved ad campaign performance, ensuring that budgets are allocated to genuine interactions.
• Reduced Wastage – The real-time blocking of fraudulent clicks minimizes wastage, allowing advertisers to focus on genuine audience engagement. 

Lunio: Lunio offers ad fraud prevention and protection with a user-friendly interface across all marketing channels. It allows marketers to analyse their traffic quality and make real-time adjustments to their bids, helping them achieve better results and reduce wasted budget on poor quality traffic.

Key Features and Benefits

• Full Data Transparency – Lunio provides full data transparency allowing advertisers to fine-tune their bidding strategies according to the quality of traffic ultimately helping improve their efficiency.
• User-Friendly Interface – The platform features a user-friendly interface, ensuring that data isaccessible and straightforward for marketers with varying levels of expertise.
• Improved Ad Performance – Through analysing the quality of traffic for each ad, advertisers can selectively place their ads where they will have the greatest impact on customers. 

DoubleVerify – DoubleVerify is a leading digital media measurement and analytics company that provides solutions to authenticate the quality and performance of digital advertising for brands, agencies, and publishers. DoubleVerify’s primary focus is on ensuring the integrity and effectiveness of digital advertising campaigns across various channels.

Key Features and Benefits 

• Brand Safety –  DoubleVerify helps advertisers protect their brand reputation by preventing ads from appearing next to inappropriate or unsafe content and utilizes advanced algorithms and real-time analysis to identify and block ads from being displayed in non-brand-safe environments.
• Fraud Prevention – Implements sophisticated fraud detection mechanisms to identify and eliminate fraudulent activities in digital advertising. It also uses machine learning and advanced analytics to detect and block invalid traffic, ensuring that advertisers’ budgets are spent on genuine, quality impressions.
• Ad Verification – Verifies the quality and delivery of digital advertisements, including checking for proper placement, size, and format. DoubleVerify ensures that ads are delivered to the intended audience and that they adhere to industry standards.
•  Cross-Device Solutions –  Recognizes and authenticates users across different devices, allowing advertisers to deliver consistent and targeted messages to their audience
•  Performance Analytics – Provides detailed analytics and reporting to assess the performance of digital ad campaigns. Offers actionable insights to optimize future campaigns for better results.

Phone Call Tracking and Analytics:

Infinity – Infinity Call Tracking is a powerful platform designed to help businesses gain valuable insights into the effectiveness of their marketing campaigns, particularly in terms of generating phone calls. By tracking and analysing phone calls, Infinity empowers organisations to make data-driven decisions and optimise their marketing strategies.  

Key Features and Benefits

• Call Tracking: Infinity provides a robust call-tracking system that assigns unique phone numbers to different marketing channels and campaigns. This allows businesses to attribute incoming calls to specific advertising efforts, helping them understand which channels drive the most leads.
• Multi-Channel Attribution: The platform supports multi-channel attribution, allowing businesses to analyse how multiple touchpoints in the customer journey contribute to call conversions. This insight is vital for understanding the customer’s path to conversion.
• Enhanced Customer Insights: Tracking and analysing phone calls provides valuable insights into customer behaviour and preferences, allowing businesses to tailor their strategies to meet customer needs better.
• Integration and Reporting: Integration with other marketing and CRM tools streamlines the data analysis process, while customisable dashboards and reports make it easier to visualise and act on call data.

Social Media Advertising Solutions:

Smartly.io Smartly.io is a leading platform for automating and optimising social media advertising campaigns, especially on platforms like Facebook and Instagram. It streamlines ad creation, targeting, and performance tracking.

Key Features and Benefits

•  Social Media Ad Automation – Smartly.io offers automation tools for social media ad campaigns, streamlining the creation and management of ads.
• Creative Tools – The platform includes creative tools, allowing advertisers to design engaging and visually appealing ad creatives.
• Audience Targeting – Smartly.io provides advanced Audience targeting options, ensuring that ads reach the most relevant users.
• Streamlined Social Media Ad Campaigns – Smartly.io streamlines the process of creating and managing social media ad campaigns, saving time and improving efficiency.
• Improved Audience Engagement – The platform’s creative tools and advanced targeting contribute to improved audience engagement, increasing the effectiveness of social media ads.

Media Monitoring and Social Media Analytics:

Meltwater: Meltwater offers a combination of media monitoring and social media analytics tools to help businesses stay informed about their online presence and the effectiveness of their marketing strategies. It provides valuable insights for informed decision-making.

Key Features and Benefits

•  Media Monitoring – Meltwater specializes in media monitoring, keeping track of online mentions and references.
• Social Media Analytics – The platform offers social media analytics tools, providing insights into social media performance and sentiment.
• Sentiment Analysis – Meltwater includes sentiment analysis features, allowing advertisers to gauge the overall sentiment around their brand.
• Stay Informed About Online Presence – Meltwater helps advertisers stay informed about their online presence by monitoring media and social media mentions.
• Monitor Brand Reputation – The sentiment analysis and monitoring tools enable advertisers to monitor and manage their brand reputation effectively. 

Takeaways

We have covered a non-exhaustive but comprehensive list of the PPC Management tools available to us marketers. Navigating which tool to use and deciding what is right for you and your business is time-consuming, potentially with a very high opportunity cost. If you’re struggling with making a decision, reach out to us at DemandMore. We can look after all of your Paid Media needs, taking this extra stress off your hands.

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