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Top 20 Google Ads Agencies In The UK 2023

When it comes to selecting a Google Ads Agency, there are hundreds of potential agencies to choose from.

From paid media to creating landing pages, Google Ads agencies can deliver more traffic and more sales to your business.

Below, find out more about DemandMore plus 19 other Google Ads agencies whose services have impressed us.

Why are these Google Ads agencies on our list?

Google Ad agencies create and manage campaigns for other companies on the Google Ads platform.

Four reasons you should consider outsourcing to a Google Ads Agency include:

  • Save time and money: Agencies can optimise your campaigns for you, driving relevant traffic to your site at a reduced cost with a higher conversion rate.
  • Greater knowledge: It takes years to get good at knowing how to get Google Search, the Google Display Network, Google Shopping and the other Google channels to work together well. Top Google Ads agencies do just that. The returns they can create for you can be game-changing, especially for smaller businesses.
  • Disruptive advertising: It’s not just PPC geeks who get under the bonnet of the Google Ads platform that are great. So are the PPC creatives who put together your ads and landing pages. From the moment someone searches for what you sell right through to check-out, PPC geeks and creatives turn visitors into enthusiastic customers.
  • Enhanced efficiency: Agencies ensure your campaigns are running effectively and smoothly taking away the burden from you and your marketing team.

All the agencies featured on our list provide these benefits to the highest quality, and therefore justify their inclusion.

Top Google Ad Agency

1. DemandMore

Google Ads Agency Overview

DemandMore is one of the UK’s leading PPC agencies. We develop unique Google Ads campaigns for our clients that meet and exceed your ROI expectations.

On our growing team are experienced marketers, data analysts, and programmers. Their job, one which they keep succeeding at, is to come up with and execute successful Google Ads campaign ideas for big brands and start-ups across all sectors.

Whether you’re a B2B brand like an automated software developer or a consumer brand like a fashion brand, DemandMore’s team of account managers all have at least 5 years’ experience on the job and they can deliver you the returns you want.

Based on data-driven decision-making, you have access to the best in paid search (including Google Ads services), paid social, shopping performance, analytics, paid strategy, programmatic advertising, Amazon Shopping, and marketing data science under one roof.

Our proprietary in-house technology solutions, like the Experiments Studio, Hierarchical Campaign Builder and Keyword Expansion Tool, give our clients the edge as they allow for ongoing optimization of your campaigns to maximise results.

Success Stories

Thanks to the PPC geeks and creatives who work here, we’ve been able to achieve these successes and more for this selection of valuable clients:

  • Cheeky Wipes: DemandMore improved efficiency for Cheeky Wipes whilst cutting advertising costs. By implementing our methodology we saw a 118% increase in ROAS.
  • Harmony: By optimising this client’s paid search and shopping campaigns, DemandMore achieved a 7% decrease in cost per sale, a 53% increase in ROAS and a 42% increase in revenue for our client.
  • Varnish Software: Through focused measurement, testing and analysis of the client’s paid media including Google Ads, we got them a 51% decrease in CPA, a 121% increase in leads and a 16% increase in lead quality.
  • Fair For You: With a machine learning-based bidding algorithm we implemented to speed up this client’s online lending applications, our client achieve a 235% increase in lending applications.

Get more leads and more sales working with DemandMore. Contact DemandMore today

Best Google Ads agencies for small businesses

2. Pearl Lemon

Google Ads Agency Overview

Pearl Lemon, an award-winning London-based Google Ads agency provides a wide range of services for businesses wanting to win new traffic.

They also offer content creation, PPC advertising, audits, CRO, LinkedIn lead generation, cold email, PR, cold calling, web development/design, multi-channel lead generation, and full-service digital marketing.

Pearl Lemon are great at SEO, their PPC is also attracting the right attention, winning them spots on “best of” lists like ours as well as Clutch, Design Rush, and Agency Spotter.

Google Ads Campaign Description

Pearl Lemon cleverly combines bespoke Google Ads management with advanced remarketing and retargeting campaigns to win back previous visitors who have left abandoned shopping carts. They deliver rapid results for clients by constantly changing course during campaigns to ensure optimal results based on continual monitoring of engagement and ROI.

Agency Services

  • Bespoke Google Ads Management
  • Advanced Remarketing
  • Retargeting for Small Businesses
  • Small Business Marketing

Notable Customers

  • St Emilion Capital
  • Astteria London
  • LoanPig
  • Book Like A Boss
  • Senior Guidance

3. SQ Digital

Google Ads Agency Overview

SQ Digital, established in 2000, drives online results for their small and medium-sized businesses thanks to its mixture of advanced search engine optimization, content marketing, social media management, pay-per-click, digital PR and outreach and website design and development services.

As a Google Premier Partner, their stated goal is to level the playing field for SMEs by giving them access to services typically available to larger corporations.

Google Ads Campaign Description

The agency’s Google Ads Pay-Per-Click (PPC) campaigns mix well with their clients’ other digital marketing strategies to increase website traffic and generate high-quality leads. They also offer PPC auditing, dynamic remarketing, and conversion tracking services on various platforms such as Google Ads, Microsoft Ads and Google Shopping.

Agency Services

  • PPC Management
  • PPC Auditing
  • Dynamic Remarketing
  • Conversion Tracking
  • Google Ads, Microsoft Ads, Google Shopping Services

Notable Customers

  • Mazuma
  • Simply Baby
  • Roccia
  • Papermill Direct
  • Aesthetic Skin Clinic

4. Bravr

Google Ads Agency Overview

Bravr, another fast-growing London-based digital agency, offers Google Ads PPC campaigns, search engine optimization, website development and managed hosting.

They aim to be a one-stop shop for both paid-for and organic lead generation and have built up a reputation as being one of the fastest agencies to respond to Google’s core updates.

Google Ads Campaign Description

Their Pay-Per-Click (PPC) advertising campaigns are full-spectrum and include hyperfocused ad content and landing pages to drive clients’ sales and leads and smart bid optimisation. Their design, copy and keyword targeting strategy are based on a deep understanding of a client’s business, brand, audience and competition through in-depth and ongoing research.

Services

  • Pay-Per-Click (PPC) Advertising
  • Ad Copy and Graphic Design
  • Landing Page Design
  • Campaign Research and Analysis
  • Consistent Campaign Optimization
  • Intelligent Bid Optimization

Notable Customers

  • Motion Recruitment
  • Cheapflights
  • notonthehighstreet
  • Momondo
  • Crestron

5. Digital Uncut

Google Ads Agency Overview

Digital Uncut‘s data-driven approach to Google Ads is ideal for start-ups who want to achieve optimal results from their campaigns when money is tight after launch.

They follow a systematic five-step process when planning marketing for clients: starting at the proposal stage through kickoff, launch, experiment, and expansion. They adopt an iterative approach to campaign building to maximise client success and ROI.

Google Ads Campaign Description

This agency’s approach starts with PPC strategy formulation leading to campaign building, creative optimization, PPC automation and ongoing refinement. They carry out in-depth research into target customers to understand how they use Google Ads and the platform’s other channels to make sure their clients are competing for attention in the right places.

Services

  • PPC strategy formulation
  • Campaign building
  • Creative optimization
  • PPC automation
  • Ongoing campaign refinement

Notable Customers

  • Matterport
  • Mitratech
  • HERO
  • The Trade Desk
  • TRG Datacenters

6. Mabo

Google Ads Agency Overview

Mabo offers Google Ads campaigns PPC management, social media strategy, SEO, CSS, and feed enhancement services to mid-tier businesses wanting to improve their online visibility.

They have an active client base of over 350 for whom they secure significant revenue and conversion wins. For any business spending more than £1,500 a month on Google Ads, they perform a complimentary Ads account review.

Google Ads Campaign Description

Mabo provides text, video and mobile-based Google Ads and Bing Ads management for clients as well as remarketing. They’re also responsible for providing the content used on clients’ campaigns. The team offers enhanced feeds and click fraud protection to ensure the highest possible ROI. Benefit from working with their experienced YouTube Ads managers, a bonus for companies wanting to invest in video content.

Services

  • Google Ads and Bing Ads management
  • Text, responsive, video, and mobile advertising
  • Remarketing services
  • Enhanced feeds
  • Click fraud protection
  • YouTube management

Notable Customers

  • Sass & Belle
  • Acotis Jewellery
  • Truffle Hunter
  • Shades of Time
  • Blunts Shoes

7. One PPC Agency

Google Ads Agency Overview

One PPC Agency‘s certified experts manage both Google and Facebook Ads, providing clients with detailed reporting and analysis on campaign performance.

Like all Google Ads agencies, they promise to increase leads, reduce cost per acquisition (CPA) and improve return on investment (ROI) from client campaigns. They do this as part of a wider drive to boost client sales growth, brand awareness, and market share. One PPC operate on a rolling monthly subscription, avoiding long-term contracts, and confidently promise results within 30 days. They also offer a complimentary Google Ads Data Studio template report and SEO services.

Google Ads Campaign Description

The One PPC team use data to drive clients’ ad campaigns to improve performance not only on the Google Ad network but on paid social advertising, Google Shopping, Google Display Network advertising and video advertising platforms. They report on project progress through Slack and Google Datastudio Dashboards when auditing performance against KPI. They also provide growth consultancy and Google Analytics services to clients on request.

Services

  • Google Ads campaigns
  • Search Engine Marketing
  • Paid Social Advertising
  • Google Shopping
  • Display Advertising
  • Video Advertising

Notable Customers

  • The Vet
  • Swagger Home Furnishings
  • Rattan Direct
  • Click Mortgages
  • Camperbuyer.com

Best Google Ads agency list for SaaS, tech and e-commerce brands

8. Hello Seed

Google Ads Agency Overview

Hello Seed is a Google- and Bing-certified performance-focused digital marketing agency that specialises in working with socially responsible and ethical brands.

They offer services across organic and paid search, social media, email marketing, conversion rate optimization, Google Analytics, marketing strategy and content creation.

Google Ads Campaign Description

In addition to the agency’s comprehensive PPC advertising strategies on Google and Bing, they have great experience in blending traditional PPC with multichannel social media campaigns to maximise client ROI returns. The team start by understanding overall campaign goals with clients from the start, being open and transparent about their progress with bespoke reporting dashboards and ongoing support.

Services

  • Google and Bing PPC Advertising
  • Multichannel Social Media Strategy
  • Bespoke Reporting Dashboard
  • Ongoing Client Support

Notable Customers

  • City Electrical Factors
  • Great Value Holidays
  • Harry Hall
  • Horsham Coffee Roasters
  • Let’s Do This

9. BoostRoas

Google Ads Agency Overview

Award-winning BoostRoas‘ team of marketing experts with a range of businesses focusing primarily however on e-commerce, B2B companies, and startup clients.

They have developed their own internal software to originate and manage client campaigns called BoostMethodology, a multi-stage, iterative approach to KPI determination and achievement.

Google Ads Campaign Description

BoostRoas’ Google Ads management service is full-spectrum and includes search engine marketing, paid social advertising, whopping, display advertising and video advertising across the Google advertising network. Like One PPC, clients get progress reports via Slack and Google Data Studio Dashboards to monitor the agency’s performance against KPIs on Google Ads campaigns.

Services

  • Search Engine Marketing
  • Paid Social Advertising
  • Google Shopping Ads
  • Display Advertising
  • Video Advertising
  • Lead Advertising

Notable Customers

  • NavLungo
  • Turknet
  • Oleg Cassini
  • Paynet
  • Yenasoft

10. 93x Agency

Google Ads Agency Overview

93x Agency offer B2B SEO, web design and UX, and B2B PPC and paid social services to companies in the technology, software, and SaaS spaces. Their aim is to generate qualified leads, drive pipeline, and grow revenue for their clients.

As B2B in-house marketing strategy specialists, they create high-quality, journalist-grade content for each stage of the buyer’s journey and sophisticated technology, tools, and data to distribute that content.

Google Ads Campaign Description

The agency primarily uses Google Ads and LinkedIn for lead generation. The agency targets quality over quantity in their B2B campaigns aiming to balance short-term results with longer-term brand-building strategies. Their strategic keyword research and planning is to a very high level, as you’d expect from a Google Partner agency, a strategy they also use when carrying out hyper-targeted LinkedIn Ads.

Services

  • B2B PPC
  • Google Ads Management
  • LinkedIn Ads Management
  • Real-Time Reporting
  • Custom Dashboard Creation
  • B2B PPC Briefing Template

Notable Customers

  • Telefonica
  • Learnosity
  • Kantox
  • Finalr
  • Open Banking

11. The Brains

Google Ads Agency Overview

The Brains is an award-winning PPC agency based in London that offers Google AdWords campaigns, general PPC advertising, social media advertising, website design and development, and marketing automation.

They have in-house teams of marketers, data analysts, technicians and strategists who combine their talents to generate results for clients, especially in the healthcare, B2B, e-commerce, finance, and SaaS sectors. They also offer digital marketing training courses and one-to-one coaching sessions.

Google Ads Campaign Description

The Brains’ PPC management and paid search advertising team’s range of skills includes winning high-interest traffic and clients more customers from Google Ads, YouTube advertising and remarketing campaigns. Campaigns are carried out on the basis of audience insights with those informing both keyword and demographic targeting and the creative strategy used. The company is a Google, Facebook and Microsoft partner.

Services

  • PPC Management
  • Google Ads
  • Remarketing
  • YouTube Advertising
  • Paid Search and Display Advertising Campaigns

Notable Customers

  • Call Handling
  • Fraser Hart
  • Central Film School
  • Ronald McDonald House Charities
  • MedicalTravel.co

Top Google Search ads campaigns for B2B brands

12. DPOM

Google Ads Agency Overview

DPOM works with small businesses on their Google Ads, SEO, and social media advertising. A well-established company, its work has been featured in both The Guardian and The Huffington Post. DPOM holds Premier Google Partner status and has worked with over 1,000 SMEs.

Google Ads Campaign Description

For over a decade, DPOM’s Google Ads management have been helped small businesses succeed online. They offer a free Google Ads audit to determine how well a client is currently doing before preparing suggestions for improvement.

They constantly monitor visits and sales to optimise campaign performance so they can identify and resolve issues that could be impeding success. The agency doesn’t ask for a long-term commitment, just a flexible 30-day rolling agreement instead.

Services

  • Google Ads management
  • Campaign performance tracking
  • Free Google Ads audit
  • Fixed monthly fees based on objectives

Notable Customers

  • Bear Grylls Survival Academy
  • CyberSmart
  • Motorwise
  • Fantasy Island Resort
  • International Institute of Anti-Ageing

13. novi.digital

Google Ads Agency Overview

NOVI Digital, a data-driven B2B and B2C digital marketing agency, provides PPC and SEO services to clients. Their services include managing campaigns, performing Google Ads campaign audits, and providing training, and consultancy for campaigns at local, national, and international levels.

Since launch, they have worked with over 300 companies to improve their clients’ search engine rankings and increase website traffic.

Google Ads Campaign Description

The NOVI team monitors, optimises and enhances clients’ ad campaigns on an ongoing basis to look for opportunities for improvement. To do this, they have developed their own proprietary PPC management software, Captivise. In addition to helping clients maximise marketing budgets and improve their ROI, they also provide services spanning from PPC audits and consultancy to client training.

Services

  • PPC management
  • PPC audits
  • Consultancy
  • Training

Notable Customers

  • Nationwide Corporate Finance
  • Trybooking
  • Carbon Trust
  • Crayon
  • White Cross Rubber Products

14. Push Group

Google Ads Agency Overview

Push Group specialises in digital advertising services on the Google platform and beyond, including PPC, online advertising, paid social media advertising, conversion rate optimization, SEO, website design and digital consultancy.

They partner with Google, Microsoft, Meta and TikTok to stay up to date on the latest advertising trends and strategies. Their Google Ads experts also offer training courses to clients through their Push Training Academy.

Google Ads Campaign Description

Push Group’s industry knowledge of pay-per-click (PPC) advertising on Google and other platforms is extensive. The agency has over 40 PPC specialists who manage over £30 million of Google Ad spend per year. The agency is a Google Premier Partner and Bing Advertising Partner. They currently manage £30 million of Google Ad spend per year and provide Google Ads, Microsoft Ads, eCommerce, paid social media advertising, conversion rate optimization and search engine optimization management.

Services

  • Google Ads Management
  • Microsoft Ads Management
  • Paid Social Media Advertising
  • eCommerce Advertising
  • Conversion Rate Optimization
  • Search Engine Optimization (SEO)
  • Web Design
  • Digital Consultancy

Notable Customers

  • Luxury Watches
  • Intec Brackets
  • Dating App
  • WhichHealthInsurer
  • Cash4GoldNow

15. Tiga UK

Google Ads Agency Overview

Tiga UK is a Kent-based B2B marketing agency offering Google Ads services account management as well as creative design, web development, content marketing, online advertising and SEO campaigns.

The agency has over 25 years of experience delivering effective B2B marketing campaigns to high-profile corporations and SMEs in Kent and the South East of England.

Google Ads Campaign Description

Tiga UK offers a complete Google Ads solution from content creation to the selection of keywords. They also combine Google campaigns with social media ads and, unusually for PPC experts, they also book press advertising to allow clients to reach their target audience in different ways. They create a keyword list for your campaigns based on data-driven insights into your potential customers and their need your products and services.

Services

  • Creative Design
  • Web Design
  • Content Marketing
  • Advertising and Campaigns
  • Digital Design
  • Optimisation
  • Engagement Services

Notable Customers

  • Sony
  • Mitsubishi Electric
  • Balfour Beatty
  • Clever Touch – Learn at Home

16. Pixated

Google Ads Agency Overview

Pixated operates as a performance marketing and web design agency, specializing in Google Ads management, Facebook advertising, creative web design and email marketing. When working with start-ups and scale-ups, they provide campaigns that allow for affordable and scalable expansion. They have also worked with many household name brands too.

Google Ads Campaign Description

Starting with a data-driven approach, Pixated provides full-funnel strategies PPC campaigns incorporating ongoing optimization and dedicated account management. They use a robust testing framework to drive costs down and profitability up which results in significant increases in sign-ups and sales.

Services

  • Facebook Ads
  • PPC Advertising
  • Creative Web Design
  • Email Marketing
  • Full-Funnel Strategies
  • Ongoing Optimisation
  • Dedicated Account Management

Notable Customers

  • Heinz to Home
  • Knight Frank
  • Adecco Group
  • The Telegraph
  • Bloom and Wild

Top Google Ads agencies for general businesses

17. The SEO Works

Google Ads Agency Overview

Award-winning SEO Works offers more than search engine optimisation. It also offers digital PR, paid search, web development, Google Shopping and paid social management services. Their PPC account managers are fully Google- and Bing-qualified providing clients with pre-campaign research on their campaigns and sector-specific expertise across a wide variety of industries.

Google Ads Campaign Description

SEO Work’s PPC campaigns deliver high ROI for clients thanks to its data-driven approach to keyword selection tactics and their continual optimisation of creative copy. They favour a multi-channel approach to find clients’ target audiences wherever they are when they’re at or close to the point of purchase to maximise conversion rates.

Services

  • Pay-per-click services
  • Google Shopping
  • Paid social management
  • Data-driven campaigns
  • Pre-campaign research
  • Integrated SEO services

Notable Customers

  • Dainese
  • British Chamber of Commerce
  • Weldricks Pharmacy
  • The London Institute of Banking and Finance
  • NHS

18. GLO – Generate Leads Online

Google Ads Agency Overview

GLO (Generate Leads Online) is a registered Google Partner that offers a wide range of services from SEO copywriting, email marketing and lead generation to LinkedIn automation and CRO. Their unique approach blends data, technical skill, and creativity to deliver bespoke solutions that yield maximum outcomes. By offering SEO web design, app development, web hosting, and graphic design and branding, they have made themselves a one-stop shop for their many clients ranging from start-ups to Fortune 500 companies.

Google Ads Campaign Description

With data and client insight being the foundation of their campaigns, GLO creates and manages successful Google Ads and pay-per-click advertising strategies to raise brand awareness and profitability. They target high-intent audiences with advanced targeting strategies, particularly useful for conversion-dependent e-commerce platforms. They offer a full suite of Google Ads campaigns from search ads, display ads and shopping ads to performance max, YouTube ads and app ads.

Services

  • Google Ads management
  • Pay-per-click advertising
  • Advanced audience targeting
  • Traffic generation for websites and e-commerce platforms
  • Various Google Ads campaign types

Notable Customers

  • Medivoice Recruit
  • Loft Insulation Installer
  • SMB Beauty
  • M Jarrald Construction
  • Xero

19. Odyssey New Media

Google Ads Agency Overview

UK-based digital marketing agency Odyssey New Media offers SEO, PPC, social media management and content marketing to drive traffic to clients’ websites and new revenue. Founded in 2010, they work across all digital channels to meet clients’ commercial and marketing requirements. They also offer building, SEO management and consultancy, product listing ads, remarketing, display and social media advertising and mobile app development.

Google Ads Campaign Description

A full-spectrum Google Ads management service, Odyssey New Media take care of everything from account setup, campaign set up and advanced keyword research to ad copywriting, bid management, and analytics monitoring. They carefully monitor and manage Google Ads and keywords campaigns, managing the total budget, tracking, keyword CPC bids, keyword quality scores, and landing pages. Their account managers are Google-certified AdWords experts and Bing-qualified PPC consultants.

Services

  • Campaign and account setup
  • Advanced keyword research
  • Ad copywriting
  • Bid management
  • Analytics setup
  • PPC campaign monitoring and management

Notable Customers

  • Festival UK*2022
  • Wheresthematch.com
  • Appoly Group
  • Hallfield School
  • Prime Facility Services

20. Atomic Digital Marketing

Google Ads Agency Overview

Performance-driven digital marketers Atomic Digital Marketing offer a broad range of services including web design, app development, SEO, social media marketing, and notably, Google Ads management. Recognised as a top UK agency by Clutch, they have also won multiple awards and pride themselves on their transparency through their real-time reporting systems that allow clients to track their campaigns’ performance directly.

Google Ads Campaign Description

Atomic Digital Marketing takes a comprehensive approach when managing their clients’ Google Ads campaigns, optimising every part of the customer journey from ad click to conversion. This allows them to reduce clients’ costs per lead and sale while boosting conversion rates. Clients can see live and personalised reports with KPI and other relevant data via the Atomic dashboard.

Services

  • Google Ads Management
  • Campaign Creation
  • Data-driven Optimization
  • Personalized Live Reporting
  • Conversion Rate Boosting

Notable Customers

  • Beyond Governance
  • Birmingham First Aid Courses
  • Mediworld
  • Postcards from Hawaii
  • The Consult Room

What is a Google Ad agency?

A Google Ads agency is a marketing company used by businesses to help them take advantage of the Google Ads online advertising network including Google Shopping ads, Google Display Network ads and more.

How much does a Google ad agency charge?

Every time someone clicks on your advert on the Google Ads network, you get charged by Google. Google Ad agencies charge between 5% and 20% of your monthly Google Ads spend to manage the service for you.

What can a Google Ads agency do for your business?

Google Ads agencies do a lot for businesses including setting up Google Ads accounts, investigating which keywords potential customers and likely to use and making sure clients’ bids for each keyword are competitive.

Do I need a company for Google Ads?

You don’t need a company to do Google Ads for you. Account setup on Google Ads is quite easy as is bidding for keywords. However, one reason to use a Google Ads agency is to take advantage of the text, video and other creative collateral they create for campaigns.

Why hire a top Google ads agency?

DemandMore will drive more traffic to your website for less leading to more sales.

We have worked with clients in the UK and around the world over the last 10 years to deliver campaigns that meet and exceed ROI expectations.

To find out more, call us on 020 3633 8275, email [email protected], or click here for our enquiry form.

Article featured image courtesy of Andrea Piacquadio.

Are you looking for a different type of agency? Find the most relevant one for your brief with our top lists:

  • PPC Agencies
  • Paid media agencies
  • Advertising agencies
  • TikTok agencies
  • Shopify agencies
  • Amazon agencies
  • Facebook Ads agencies
  • Performance marketing agencies
  • Ecommerce marketing agencies
  • Digital marketing agencies
  • Marketing analytics agencies

The post Top 20 Google Ads Agencies In The UK 2023 appeared first on DemandMore.



This post first appeared on Clicteq Advanced Adwords, please read the originial post: here

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Top 20 Google Ads Agencies In The UK 2023

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