There are thousands of Advertising agencies in the UK that can help you grow your business.

From advertising on billboards to digital Marketing services, these agencies will increase brand awareness across your target clients, drive traffic to your website and increase the number of sales and leads you get into your business.

Below, find out more about DemandMore plus 19 other advertising agencies whose services have impressed us.

What is an advertising agency?

An advertising agency, also known as an ad agency or creative agency, creates, plans and manages advertising and marketing campaigns for clients. Although ad agencies have their own unique approaches, their work can be split into six different stages:

1. Research: Some agencies carry out market research to better understand their target market, how they get information and what motivates someone to purchase. This then informs the creative content and distribution process.
2. Strategy: With research results in, an ad agency and their client will define the target audience and decide on the most effective likely ways to reach them.
3. Creative: A typical in-house marketing team will include creatives like copywriters, art directors and designers. They create adverts to appeal to potential clients.
4. Media: After you have agreed on how you market to your customers (for example, television, radio, print, digital, and outdoor advertising), the media buying or media planning team then books the campaigns.
5. Monitoring: From the launch of a campaign, how each advert and channel is performing is monitored to check performance against client key performance indicators.
6. Reporting: Results of the monitoring are reported back to the client by the ad agency. The ad agency then recommends future campaign improvements to the client to further improve results.

Types of advertising agencies on our list

Each advertising agency has its own specialisms. No two are exactly alike offering a different range of services to either general or niche audiences. However, six of the most common types of agency are:

• General advertising agencies create campaigns for clients across multiple channels and formats including online, email, outdoor, experiential and more.
• TV and radio advertising agencies create audio and visual content for clients and then book advertising slots on broadcast channels and streaming services. Lately, many TV and radio advertising agencies have extended their services to YouTube video creation and podcast series.
• Social media-focused advertising agencies develop and execute advertising campaigns for clients on social media platforms like Facebook, Instagram and LinkedIn.
• Brand communications and public relations advertising agencies are specialists in shaping brand messages, managing a brand’s reputation, and building relationships with the media.
• Online advertising agencies create targeted ad campaigns for websites, search engines, social media and other online platforms.
• B2B advertising agencies specialise in working with businesses that sell to other businesses. B2B marketing and selling strategies are often very different to B2C (business to consumer) or D2C (direct to consumer) strategies as there may be multiple decision-makers involved in the buying process.

United Kingdom list of top advertising agencies

All these agencies featured on this list score very highly in terms of customer feedback and backlinks to their site.

1. DemandMore

Overview

DemandMore is an online advertising agency specialising in paid media, specifically paid search, paid social, programmatic advertising and online shopping campaigns.

Set up 10 years ago by our managing director, Wes Parker, we start out by understanding client objectives first and then plan our advertising methods around them. In addition to Google Ads and Bing Ads, we provide Google Shopping and Amazon Shopping ad management services too.

We have developed three exclusive technology platforms to help us achieve client goals:

• Experiments Studio: We analyse real-time data from numerous split tests to improve campaign performance and boost client engagement.
• Hierarchical Campaign Builder: This tool helps create large, detailed accounts for clients in retail, travel, and FMCG sectors using templates or feeds.
• Keyword Expansion Tool: By examining high-converting search terms, we generate new keywords for campaigns ensuring optimal control over ad copy and bidding.

We can also build custom technology solutions for clients with unique needs, depending on the complexity of your project.

How we work

Our goal is to improve advertising efficiency, reduce costs and achieve a profitable return on ad spend (ROAS) on every client’s paid media campaigns. From this, we get the results we do by finding low-competition, high-intent keywords that few or no others are targeting.

The tech we have created allows us to originate and launch individual campaigns for almost unlimited multiple product and service variants that appeal to specific individual audience segments. The more niche we go for our clients, the better the results we achieve for them.

We invite you to try our service by calling us on 020 3633 8275, emailing [email protected], or clicking here for our enquiry form.

Our client list includes:

• Cheeky Wipes: Improved advertising efficiency and reduced costs, resulting in a 118% increase in ROAS.
• Harmony: Increased ROAS by 53% and revenue by 42%, while decreasing costs by 7%.
• Varnish Software: Achieved a 51% decrease in CPA, a 121% increase in leads, and a 16% increase in lead quality.
• Wonga: Increased revenue by 103%, LTV by 32%, and lending applications by 51%.
• Fair For You: Increased lending applications by 235%, media spend by 297%, and cost per application by 26%.

Location

London, United Kingdom

Top advertising agencies in TV and radio

2. Skylark Media

Overview

One of the exciting new wave of video marketing agencies, animation-driven Skylark Media works with clients across a wide range of sectors, especially in green, retail and tech verticals. In addition to the wide acclaim their work has attracted, they are a certified B Corp meaning that they adhere to high standards of social and environmental performance, accountability and transparency.

Range of Services

The company offers motion graphics, 2D and 3D animations and mixed media videos for B2B videos, digital marketing campaigns and TV advertising. They also create promotional videos, CSR videos and company culture videos. Their compelling and emotional TV ads have proven to be highly effective and they have experience in DRTV too. They offer pre-production, production, post-production and distribution for clients.

Agency Services

• Animation (motion graphics, 2D and 3D animations, mixed media)
• B2B video production (promotional videos, CSR videos, company culture videos)
• Digital campaigns
• TV advertising (branded and DRTV, post-production, optimization)

Notable Customers

• Samaritans
• Longleat
• Blue Cross
• Influencer Intelligence
• Forestry England

Location

Bristol, United Kingdom

3. Toast

Overview

Toast create, film, edit, produce and distribute high-quality TV advertising and video productions. Priding themselves on the creative and high standards of production, they work with brands of all sizes with a particular focus on small businesses and fast-growth brands. Each client gets their own dedicated producer and project manager, ensuring a seamless and smooth process from the initial brief to the screen.

Range of Services

Toast provides full-service video production, creating promotional videos, animated explainer videos and more for clients. They specialise in TV advertising, particularly DRTV, brand-led campaign advertising, and product advertising. The company can also produce branded content for online audiences and create bespoke social video campaigns as part of a wider content marketing strategy. Particularly handy is their in-house media buying team who book slots on broadcast and streaming services for your content if required.

Agency Services

• Complete TV advert production
• Media buying
• DRTV advertising
• Video production
• Promotional videos
• Branded content
• TV sponsorship

Notable Customers

• Hammonds
• Loaf
• Innocent Smoothie
• Morgan Stanley
• Cancer Research

Location

London, United Kingdom

4. Global

Overview

Global is an advertising agency with a radio business on the side. Or are they a radio business with an advertising agency on the side? Either way, they own some of the UK’s best-known and most-loved radio stations including Heart, Capital, LBC, Classic FM, Smooth, Radio X, and Gold which reach 51 million individuals weekly. Less well known is that they have a substantial outdoor media portfolio with 253,000 sites that can be seen by over 95% of the UK population and beyond.

Agency Services

They offer full radio advertising creation and distribution services as well as outdoor advertising covering a wide range of sites from airports and roadside posters to premium digital screens and buses. Other services include insights, branded events, social media marketing, video, podcast advertising, online advertising and Newslink.

Agency Services

• Radio advertising
• Outdoor advertising
• Digital advertising (DAX)
• Insights and research
• Branded events
• Social media marketing
• Video content
• Podcast advertising
• Newslink

Notable Customers

• Vodafone
• eBay
• HSBC
• Barclaycard
• Halifax

Location

London, United Kingdom

Social media marketing-focused top advertising agency list

5. Disrupt Marketing

Overview

One of the country’s leading influencer and social media marketing agencies, Disrupt Marketing offers bespoke paid social campaigns to clients. Their method of matching up brands with popular, niche-specific influencers yields impressive results. The company is well known in part because of its Managing Director who is a Bafta award-winning Made In Chelsea star and a strategist for top consumer brands.

Range of Services

Disrupt Marketing offers data-driven influencer campaigns (including creative) that attract consumers’ attention and encourage high levels of interaction with target audiences. This results in great returns on investment across many campaigns.

They maintain relationships with a global network of social and digital influencers, ensuring the right creators are matched to your brand. Their services include influencer selection, seeding, gifting, campaign management and reporting. They also specialize in TikTok influencer marketing campaigns for engaging younger audiences.

Agency Services

• Influencer marketing
• Paid social campaigns
• Social media strategies
• Content production
• TikTok influencer marketing

Notable Customers

• Vinted
• Admiral
• Madame Tussauds London
• Huel
• Wusthof

Location

London, United Kingdom

6. Social Shepherd 

Overview

Social Shepherd is a social media marketing agency specialising in content creation, paid media campaigns, video content, and influencer marketing. They use a data-driven approach to create content that engages audiences and performs well on social platforms. As a Meta Business Partner and Google Partner, the company works with fast-growing brands to improve advertising efficiency, profitability and scalability.

Range of Services

Their services include paid social advertising, video production, social media management, influencer marketing, Google Ads PPC and TikTok campaigns. They have a strong track record of improving customer profitability on campaigns and growing market share for brands. Clients have left very enthusiastic reviews, particularly for its TikTok campaign management service.

Agency Services

• Paid social advertising
• Video production
• Social media management
• Influencer marketing
• Google Ads PPC
• TikTok growth

Notable Customers

• Bio-Oil
• Olivia’s
• Passenger
• Snack Surprise
• Shindig Festival

Location

Bath, United Kingdom

Best advertising agencies in brand communications and public relations

7. Our Own Brand

Overview

Our Own Brand creates bold brand identities which, when mixed with its innovative content, results in really engaging, successful marketing campaigns. They also have experience and expertise in developing compelling websites and compelling client social media profiles and content to generate high ROIs for clients. Their visually striking video, film and photo campaigns have recently caught the attention of global brands.

Range of Services

The agency offers a wide range of branding, creative and content production services across social & digital channels. Their brand strategy, visual identity services and storytelling capabilities are particularly strong. They provide production services for video, film, photo campaigns, documentaries and interactive videos as well as graphic design, animation, illustration and bespoke social media content. Their development team works on web design, UX/UI, website development and web application projects.

Agency Services

• Brand strategy
• Visual identity development
• Brand storytelling
• Brand campaigns
• Graphic design
• Bespoke animation and illustration
• Social media content creation
• Video, film, and photo campaigns
• Documentaries and interactive videos
• Social media engagement
• Paid social and digital advertising
• Content creation and copywriting
• Web design, UX/UI design
• Website development and web applications

Notable Customers

• Fyrefly
• O’Neill
• Genie Drinks
• The Palaces
• Hugo

Location

Richmond, United Kingdom

8. Fish Finger Creative Agency

Overview

Fish Finger Creative Agency‘s award-winning creative team delivers impressive results for a range of clients. They set out on projects to create a strong, memorable presence among target audiences for the brands they work with. They display creativity and innovation in their approaches to increase client brand awareness and revenues.

Range of Services

Fish Finger Creative Agency offers branding, packaging, illustration and advertising service. They are particularly experienced at creating brand identities using eye-catching designs which animate beautifully for videos, ads and social campaigns. These assets are often reused on websites and social media profiles the company creates for clients to create a real sense of brand consistency.

Agency Services

• Branding
• Packaging
• Illustration
• Advertising
• Motion graphics and animation
• Web design
• Advertising campaigns

Notable Customers

• The Bellevue Residences
• Stocked
• Adidas x Star Wars
• WWF Source Responsibly
• Gelato Americano

Location

London, United Kingdom

9. Wildish & Co

Overview

Wildish & Co specialise in design-driven branding and marketing campaigns for clients across many different industries. They work with startups and scaleups right up to global brands. They have a particular passion for working with brands that place importance on sustainability and environmental impact reduction. So much so that they have launched their own plant-based food brand.

Range of Services

The company offers brand strategy, visual and verbal identity origination, marketing and digital design services for clients. Underpinning all their services are an emphasis on creativity and memorability, two features Wildish & Co believes are essential to long-term success.

Agency Services

• Brand strategy
• Visual and verbal identity
• Campaigns
• Digital design

Notable Customers

• Jamie Oliver & Penguin
• Badoo
• Buxton
• Cult Mia
• Goolf

Location

Newbury, United Kingdom

10. BBH Global

Overview

BBH Global focus on building unique and powerful brands that stand out from the competition. From locations in the US, UK, Sweden, India, Singapore, and China, their team has a long track record in being able to communicate with clients’ target audiences clearly and in a tone of voice they understand. This leads to improving engagement and conversions in the short- and long-term.

Range of Services

The agency offers services aimed at increasing brand value by standing out from everyone else – in their words, “zagging” when others “zig.” This is further reinforced by the use of clever cultural insights in sometimes surprising and elegant creative ways.

Agency Services:

• Communications
• Conversions
• Entertainment
• Experience
• Relationships
• Transformations

Notable Customers:

• Samsung
• Tesco
• Burger King
• Google
• Tinder

Location

London, United Kingdom

11. Wildfire London

Overview

Wildfire London has an enviable track record of developing brands for maximum market impact. They are very adept at creating offline and online advertising campaigns for clients across multiple industries including hospitality, living, leisure, sport and retail sectors. They emphasise the importance of originality of thought and expression in their campaigns, key in their experience to driving success for their clients from their marketing.

Range of Services

The company provide a wide range of service to support its core brand strategy and advertising services including market analysis, research, guest profiling, visual identity development and collateral creation.

Agency Services

• Brand strategy
• Design
• Environment creation
• Market analysis
• Research
• Guest profiling
• Visual identity development

Notable Customers

• Manchester City FC
• M&S
• Peugeot
• Tottenham Hotspur FC
• Tokyo 2020

Location

London, United Kingdom

Best online advertising agencies

12. Yours Sincerely

Overview

Yours Sincerely wants to help ambitious businesses scale fast. To do this, they offer a range of services from PR and crisis communications to social media management and paid social marketing. Their service is driven by honesty, passion, flexibility and ambition. They deliver campaigns that yield results based on campaigns that exploit their team’s creative and technical abilities and deep understanding of client’s business goals.

Range of Services

Yours Sincerely’s online advertising services are based on content marketing designed to engage a client’s audience, convert visitors to customers, and position them as experts in their field. They create search-optimised content for small and medium-sized businesses like expert-led guides and hot-off-the-press news coverage. They keep a close eye on performance metrics to identify areas for improved conversion.

Agency Services

• Email advertising
• PR
• Crisis communications
• Content marketing
• SEO marketing
• Digital advertising
• Social media management
• Workshops

Notable Customers

• Participation People
• Children’s Air Ambulance
• Moonraker
• Futureheads
• Gunner & Co

Location

Bristol, United Kingdom

13. Favoured

Overview

Favoured is a full-funnel marketing agency which takes the customer from their first realisation of need right up to the point of sale using the personal touch throughout. They do this through a mixture of advertising on social media platforms, email marketing, app push automation, growth hacking, and the creation and distribution of engaging visuals like motion graphics and video.

Combining performance tech, audience insights and creative production, the company has amassed a large number of positive testimonials from clients who have experienced increases in their ROI, ROAS and sales revenues.

Range of Services

Key services offered by the agency include paid search advertising, content marketing, web design, email advertising and search marketing. They also partner with a number of micro-influencers for social media marketing campaigns and develop long-form SEO content to capture organic search positions for clients.

Agency Services

• PPC advertising
• Content marketing
• Web design
• Email advertising
• Search marketing
• Microinfluencer marketing
• Video and motion graphics
• Branding guidelines
• Copywriting
• Graphic design
• Long-form content development

Notable Customers

• Durex
• Woowoo
• Skinspace
• Grace and Green
• Hollabox

Location

London, United Kingdom

14. Loud Mouth Media

Overview

Digital advertising agency Loud Mouth Media works with a broad variety of clients including retail, education, recruitment, and travel/tourism. They are experts in digital strategy, paid search, social advertising, SEO, performance creative, CRO and Google Analytics 4. They have won multiple awards including European Search Awards and UK Paid Media Awards.

Range of Services

The focus of their service is the provision of cost-effective search campaigns, website optimisation and data-driven audience targeting to increase brand awareness and ROI improvement. They also offer social advertising, ecommerce strategy, creative design and conversion rate optimisation services.

Agency Services

• Digital strategy
• Paid search
• Social advertising
• SEO
• Performance creative
• CRO
• Google Analytics 4 support

Notable Customers

• Dale Farm
• Queens University Belfast
• Irish FA
• Learn Trade Skills
• Total Hockey

Location

Belfast, Dublin, London and Glasgow, United Kingdom

15. Digital Media Team

Overview

Digital Media Team provides a free initial audit to help businesses identify which of their services would benefit them the most. They are a technically able agency with their own in-house design and copywriting teams. They are skilled at building websites and online advertising campaigns that really connect with consumers. This results in higher volumes of meaningful interactions like a purchase, a follow or an email subscription.

Range of Services

Digital Media Team is a full-spectrum online advertising agency that offers a wide range of services from SEO to online shopping through careful targeting and highly engaging content. Projects they work on include social media ads, websites, SEO blog posts and product descriptions, as well as email marketing campaigns and website migrations. Although they work with clients across all industries, they have particular experience in working with fashion, furniture, food and footwear sector clients.

Agency Services

• Paid social media advertising
• PPC and Google Ads
• Email marketing
• Shopify website development
• Search engine optimization (SEO)
• Design
• Out-of-home advertising
• Amazon marketing
• Conversion rate optimization
• Digital marketing audits and reporting
• Copywriting

Notable Customers

• The Couture Club
• Mercedes-Benz
• Corona Help
• Eat Lean
• DeMellier London

Location

Manchester, United Kingdom

16. The SEO Works

Overview

SEO Works‘ core services include search engine optimization, digital PR, paid search, web development, Google Shopping, and paid social management services. Their PPC account managers are Google and Bing certified and conduct pre-campaign research for clients to ensure greater success. Their team also has industry-specific expertise across various sectors.

Range of Services

Thanks to their data-driven approach to keyword selection and ongoing creative optimisation, SEO Work’s PPC campaigns yield high ROI for clients. They take a multi-channel approach to locating their clients’ target audiences at or near the point of purchase, helping to maximise conversion rates.

Agency Services

• SEO
• PPC
• Web design and development
• Digital PR
• Local SEO
• Content marketing
• Conversion rate optimization
• Paid social media

Notable Customers

• NHS
• Reed
• Sheffield Hallam University
• Patient.co.uk
• Heart Research UK

Location

London, Sheffield, Leeds, Manchester and Birmingham, United Kingdom

17. Five by Five

Overview

Five by Five Global have access to a vast network of resources thanks to being part of Worldwide Partners Inc. This independent agency helps brands grow and tell their story better. Their services include concept development, digital experience creation, integrated marcomms strategy and omnichannel marketing campaigns.

Range of Services

Five by Five Global provides clients with digital experience creation, digital strategy, user experience (UX) design, web and app UI systems, website development, e-commerce, branding, and marketing strategy development services. They aim to drive performance and build brands by meshing together the best of design, technology and human creativity.

Agency Services

• Digital experiences
• Digital strategy
• User experience (UX) design
• Web and app UI systems
• Development
• E-commerce
• Branding
• Marketing strategy

Notable Customers

• Amazon
• B&Q
• National Trust
• RNLI
• Activision – Call of Duty

Location

Southampton and London, United Kingdom

18. Push Group

Overview

Push Group provides digital advertising services across multiple platforms including PPC, online marketing, paid social media marketing, conversion rate optimisation, SEO, website design and digital marketing strategy consultancy. Their Google Ads team members also provide client training through the Push Training Academy.

Range of Services

Push Group has extensive expertise in pay-per-click (PPC) advertising on Google and other platforms. With over 40 PPC experts managing £30 million of Google Ad spend annually, the agency holds Google Premier Partner and Bing Advertising Partner status. They provide Google Ads, Microsoft Ads, eCommerce, paid social media advertising, conversion rate optimisation, and search engine optimisation management.

Agency Services

• Pay-per-click (PPC) advertising
• Paid social advertising
• Conversion rate optimization (CRO)
• Search engine optimization (SEO)
• Website design
• Consultancy
• Creative services
• Training

Notable Customers

• Cash-4-Gold
• Luxury Watches
• Taghleef Industries
• MoBro’s
• Toolden

Location

Manchester and London, United Kingdom

19. Pixated 

Overview

Pixated is a performance marketing and web design agency specialising in Google Ads management, Facebook advertising, creative web design, and email marketing. They work with start-ups and scale-ups providing marketing campaigns that promote cost-effective and scalable growth. They also work with established companies and brands.

Range of Services

Through marketing data analysis, Pixated creates and manages PPC campaigns for clients that are constantly monitored and optimised by proactive account managers. This approach allows the agency to reduce client advertising costs and boost profitability, key for newer companies wanting to grow without exposing themselves to higher costs.

Agency Services:

• Facebook Ads management
• Data-driven PPC campaigns
• Creative web design and development
• Branding strategy and identity creation
• Social-first video production
• Email marketing campaigns

Notable Customers:

• Heinz to Home
• Knight Frank
• Adecco Group
• The Telegraph
• Bloom & Wild

Location

London, United Kingdom

Top B2B advertising agency

20. The Croc

Overview

The Croc is a B2B customer experience agency that provides clients with brand building, campaign strategy, digital experience creation and sales activation services. Their mission is to help B2B brands grow through innovative, scalable digital marketing, an example of which is their recent launch of a TikTok service for B2B brands.

Range of Services

The Croc’s Connected Customer Framework comprises five components: data, brand building, digital ecosystem, sales activation and MarTech. This gives the agency the ability to run multiple concurrent campaigns to deliver personalised and bespoke messages to customers. This level of customisation helps clients generate short-term sales and long-term loyalty.

Agency Services

• Data
• Brand building
• Digital ecosystem
• Sales activation
• MarTech

Notable Customers

• Abax
• Morae
• Sohonet
• ServiceNow
• AppDynamic

Location

United Kingdom

Top advertising agencies FAQ

Who are the top 5 biggest advertising companies in London?

The top 5 biggest advertising companies in London are Adam&EveDDB, McCann, VCCP, Saatchi & Saatchi and BBH.

What does an advertising agency do?

Advertising agencies play a key role in creating, overseeing and executing paid marketing campaigns for their clients. In addition to traditional advertising, some media agencies have expanded their services to provide clients with public relations, promotional events, digital media and direct marketing.

What are the 5 types of advertising agencies?

According to the Management Study Guide, there are five main types of advertising agencies:

1. Full-Service agencies: They handle advertising traditional and digital campaigns from strategy to execution.
2. Digital agencies: They specialise in marketing via websites, social media, search engines, and more.
3. Creative boutiques: They focus on the creation of collateral like ad concepts, copywriting and graphic design.
4. Media buying agencies: They plan, negotiate and purchase media placements for optimal exposure across multiple channels.
5. In-house agencies: These teams are employed by and work exclusively for a company to develop and manage their advertising campaigns.

How many advertising agencies are in the UK?

According to MarketScan, there are over 27,000 advertising agencies in the UK.

Why hire an advertising agency?

When you work with DemandMore, you tap into our experience and expertise in finding your target audience through paid advertising. When we find the right formula of keywords and creative content for your products and services, we create a scalable tap of enquiries and sales for your business.

We’re transparent and open, demonstrating measurable reports through in-depth reporting. We save you time and money and you get access to the latest thinking, techniques and technology in this space.

We have worked with British and overseas clients for over ten years to meet and exceed the targets they set us.

To find out more and speak to the team at one of the UK’s most respected agencies, call us on 020 3633 8275, email [email protected], or click here for our enquiry form.

Photo by Markus Spiske

The post Top advertising agencies in the UK – choose the right one for your business appeared first on DemandMore.