Performance Marketing agencies have surged in popularity because of their ability to measure and optimize campaigns in real time precisely.

Performance marketing-driven campaigns focus on measurable outcomes with the aim of improving ROI on an ongoing basis. So, no matter how good their initial results are, you have the confidence of knowing that your Performance Marketing agency is always looking for further improvements.

Below, find out more about DemandMore’s Performance Marketing Agency services and 19 other agencies whose services have impressed us.

Why use a performance marketing agency?

The most common reasons to use a performance marketing agency are:

• To save time and money. Performance marketing agencies have the expertise and experience to continuously improve your campaign outcomes cheaper and faster than in-house teams.
• To get access to the latest tools and technologies. These tools help you reach your target audience more effectively.
• To get unbiased advice. Performance marketing agencies rarely receive kickbacks or incentives from the advertising channels they base their campaigns on. This means that the advice you get is solely motivated on delivering you results.
• To get access to a team of experts. Performance marketing agencies have a team of experts who help with everything from coming up with a strategy, booking the ads and execution to creating text, visuals and videos for your campaigns.

The leading performance marketing agency

1. DemandMore

Performance Marketing Agency Services

Over the past ten years, DemandMore has achieved a strong reputation for getting clients very high returns from their paid search advertising campaigns.

We have established a particular niche in providing retail, travel, and FMCG (Fast-Moving Consumer Goods) sectors with effective performance marketing campaigns.

Like many top performance marketing agencies, we have developed our own performing marketing technology to give our clients the greatest chance of success.

We use the following three tools in performance marketing campaigns for clients:

• Experiments Studio: We run hundreds and sometimes thousands of digital marketing campaigns for clients. For many of these campaigns, we run split tests to see which ads perform the best. Our Experiments Studio platform automates large-scale campaign reporting so that your performance marketing manager can see which ads get you the greatest returns. We use these insights on your future campaigns to guarantee greater success.
• Hierarchical Campaign Builder: This tool helps your performance marketing manager analyse huge volumes of data in granular detail. This ability to see the big picture means that clients, particularly in retail, travel and fast-moving consumer goods sectors, can generate new campaigns with a much higher likelihood of success.
• Keyword Expansion Tool: This tool generates new keywords and ad text based on the search terms that are working. It also ensures that we don’t use negative keywords that could reduce the effectiveness of your campaign. This helps your performance marketing manager bid for the right keywords at the right price to reduce costs and increase sales.

We can also build custom technology for some campaigns if we think it will help them achieve the highest level of success.

To tell us how you want your website to be performing, call us on 020 3633 8275, email [email protected], or click here for our enquiry form.

Agency Services

• Paid media consulting
• Custom technology development
• Performance measurement
• Media consulting

Notable Customers

• Wonga: Assisted in scaling lending applications resulting in a 103% increase in revenue and a 32% increase in LTV.
• Fair For You: Implemented machine learning-based bidding algorithm and measured ad activity beyond lending applications, leading to a 235% increase in lending applications.
• Cheeky Wipes: Services included account consolidation, margin-based bidding, product feed optimization, and audience-based bidding. Resulted in a 118% increase in ROAS.
• Harmony: Streamlined campaign structure and used margin data to improve profitability, leading to a 7% cost decrease and 53% ROAS increase.
• Varnish Software: Improved lead quality and quantity through measurement, testing and granulation, resulting in a 51% CPA decrease and 121% increase in leads.

Best performance marketing agencies for general businesses

2. Growthcurve

Overview

Growthcurve is a growth marketing agency offering clients a full-service approach whose services include paid campaigns, landing pages, user onboarding and growth loops.

They work with companies across a variety of sectors. You can ask them to operate as an independent team in charge of your marketing or as an extension of an existing internal team adding to their strength.

Their results-driven approach to their performance marketing services is backed by a proven record of success.

Range of Services

Growthcurve books paid media campaigns across multiple online channels. They also create compelling landing pages designed to convert more visitors and specialise in making website experiences for clients.

Their creative team is responsible for top-quality, personalised ads that are written and designed specifically for your target audience and persuade them into action (like buying from you or signing up for your email newsletter service).

Performance Marketing Agency Services

• Multi-channel paid campaigns
• Landing page and site experience optimization
• Customer onboarding funnel improvement
• Next-gen creative production

Notable Customers

• ANNA
• Monopoly
• Cluedo
• Enhance
• Midnite

3. Circus

Overview

Circus PPC offers a range of performance marketing services that deliver better results on an ongoing basis during the course of a campaign thanks to the continual market research and strategy development they undertake.

Transparency is important to the agency so they send clients daily reviews and weekly reports on how their campaigns are doing.

They specialise in working with retail and eCommerce businesses keen to make the most of their online shopping-enabled website.

Circus PPC is a Google Premier Partner and has been recognised as PPC Agency of the Year and Best Use of Search.

Range of Services

The core of Circus PPC internet marketing services is focused on the planning and execution of pay-per-click ad campaigns on search engines, display networks and social media.

They create and place search ads (ads that appear in search engine results), shopping ads (ads for specific products), remarketing ads (ads targeted at people who have already visited your website), display ads (ads that appear on third-party websites), video ads, social ads, Amazon ads, and mobile ads.

Each client has their own dedicated PPC specialist who reviews campaign performance daily, making ongoing improvements based on data analysis.

Performance Marketing Agency Services

• Search campaign management
• Shopping campaign management
• Remarketing campaign management
• International campaign management
• Display campaign management
• Video campaign management
• Social media management
• Amazon campaign management
• Mobile campaign management

Notable Customers

• Booths
• Miele
• Just Go
• Lavazza Professional
• Direct Blinds

4. Loud Mouth Media

Overview

Loud Mouth Media offers digital strategy planning and execution, paid search, paid social media management, search engine optimisation, ad creative and Google Analytics 4 set up and monitoring.

They have been recognized as a top 3% UK agency by Google, winning awards for their work.

Range of Services

Loud Mouth Media’s team of performance marketing experts offer two core services:

• Paid search advertising: getting ads to appear on Google when someone searches for a particular keyword
• Web development: making changes to a website so it performs better and attracts more visitors

To find your target consumer or business decision-maker, they segment campaigns based on specific demographic factors including interests and behaviours, like other performance marketing agencies.

Performance Marketing Agency Services

• Cost-effective search campaigns
• Website optimization
• Bespoke targeting
• Social advertising

Notable Customers

• Dale Farm
• Total Hockey
• BES
• YOUFIBRE
• Queen’s University Belfast

5. Nuoptima

Overview

Nuoptima is a leading performance marketing agency working with UK and international clients.

The agency creates a bespoke marketing strategy for each client with a view to building a long-term profitable relationship for both parties.

They achieve success for clients using a mixture of search engine optimisation, backlink building, social ads, email marketing campaigns and quality copywriting.

Although they work with clients across all sectors, they are experts in planning and executing customer acquisition campaigns for SaaS, ecommerce, artificial intelligence and fintech businesses.

Range of Services

Nuoptima specialises in search engine optimisation so that clients’ websites show up higher in organic (non-paid-for) search results making them easier for people to find.

They also provide PPC marketing, a popular form of online advertising where you pay only when someone clicks on your ad.

Using data-driven insights, their media planning team only purchases ads where they believe you have the best chance of lead and customer acquisition.

As a full service agency, they also manage your email marketing. They also have a branding team that helps clients create a distinctive look and feel for their brands and services.

They handle reputation management so that you have more control over how your target audience and individual consumers view your brand.

They do this by addressing any negative reviews or feedback that appears about you and promoting positive experiences that reflect well on your company.

Performance Marketing Agency Services

• SEO management
• PPC management
• Email marketing
• Branding
• Reputation management

Notable Customers

• FUL
• Ola Bamboo
• This is Nuts
• Petcan
• Westbridge Energy

6. Pixated

Overview

Pixated is a web design and performance agency specialising in Facebook ads, PPC advertising, creative web design and email marketing.

The agency works with start-ups and scale-ups to create unique growth strategies buit around each client’s commercial goals and challenges.

Range of Services

Pixated’s performance marketing campaigns consist of:

• Paid-for advertising: you only pay if a member of your target audience takes a specific action like making a purchase or leaving their details for an enquiry.
• PPC campaigns: you only pay when someone clicks on your ad, for example, on Facebook or Google.

Other services provided include:

• Web development services: creating the look and feel of your website and making it easy to use and navigate.
• Email marketing services: promoting your products and services by email to customers and prospects.

Performance Marketing Agency Services

• Performance marketing
• Web design
• Facebook ads
• PPC advertising
• Email advertising

Notable Customers

• The Telegraph
• boohoo
• Tesco
• Adecco Group
• Boden

7. NoGood

Overview

NoGood is a growth marketing and performance agency whose team of experts create bespoke marketing strategies for each client based on their business objective.

NoGood has a proven track record of success with an 88% client retention rate and 65% of their clients doubling their revenue within the first six months.

In every campaign, the campaign invests its combined experience from thousands of experiments with successful brands and startups. This wall of practical knowledge is something the agency calls its “Growth Playbook”.

Range of Services

NoGood offers full-funnel solutions that combine marketing strategy, creative experimentation and refinement through data analysis in their approach.

Like many digital marketing agencies, NoGood’s services blend the best of SEO which helps websites to rank higher in search results with SEM/PPC campaigns where clients pay for their ads to appear in search results.

Their creative team is responsible for coming up with clients’ ads on Facebook and Instagram.

They focus on improving the conversion rate throughout your campaign so you pay less for every new lead and sale.

Performance Marketing Agency Services

• SEO
• Search engine marketing/pay-per-click
• Social ads
• Conversion rate optimization (CRO)
• Email marketing
• Video marketing
• SMS marketing
• Performance branding

Notable Customers

• Nike
• Tik Tok
• Intuit
• Citi
• Amazon

8. Croud

Overview

Croud is a digital marketing and media agency that mixes data, technology and creativity to help their clients’ businesses grow.

They have a worldwide network of experts and a proven track record of success n increasing conversions, boosting sales and enhancing brand awareness.

Croud has collaborated with high-profile clients including many national and global brands. They’ve been recognised for their work, recently winning PMW’s US Performance Marketing Agency of the Year.

Range of Services

Croud improves results through a deep understanding of their clients’ target audience’s behaviours joined with an ability to create better digital experiences for them.

They achieve this through a range of services from technical SEO and UX to app store optimization.

Performance Marketing Agency Services

• Data solutions
• Digital experience enhancement
• Digital performance optimization
• Global growth strategies

Notable Customers

• Skillshare
• AVON
• Vans
• International Workplace Group
• AA

9. SevenAtoms

Overview

SevenAtoms specialises in PPC advertising, landing page design, and conversion rate optimization.

They use data insights from live campaigns to improve results and they have a proven track record of success in performance marketing campaigns for clients.

They also provide search engine marketing and social media advertising and have specialists in ecommerce marketing and SaaS marketing.

Range of Services

In addition to PPC campaigns, SevenAtoms create inbound marketing campaigns to create a buzz around specific products and services clients wish to sell more of.

SevenAtoms books space across multiple marketing channels for clients, especially social where their media buying experts can secure competitively-priced ads on platforms like Facebook and Twitter.

Their content creation team produces excellent online collateral like blogs and videos to stimulate interest and attract extra website traffic from search and social sources.

Performance Marketing Agency Services

• PPC campaign management
• Inbound marketing
• SEO
• Social media marketing
• Content marketing

Notable Customers

• Imperva Incapsula
• Seal Skin Covers
• Landpoint
• CWPS
• fabric

10. Acceleration Partners

Overview

Acceleration Partners is a global affiliate marketing agency that has generated over $7.3 billion in revenue and over 100 million conversions for clients.

They provide clients with high-touch account management, strategic guidance and forward-thinking recommendations and tactics for building networks of profitable affiliate partnerships.

Range of Services

Acceleration Partners’ service begins with strategic consulting so that you and they can agree on the types of affiliates you want to work with and the terms you’re willing to offer partners.

They then find and onboard affiliate partners for you on a local, regional or global basis. Their international reach is particularly useful for brands looking to expand or launch in new areas.

Performance Marketing Agency Services

• Strategic consulting
• Partner recruitment and onboarding
• Integrated program management

Notable Customers

• Reebok
• REDBUBBLE
• PURPLE CARROT
• NOOM
• Columbia

Top performance marketing agencies for B2B companies

11. Gravity Global

Overview

Gravity Global is a global B2B agency with a proven track record in performance marketing.

They provide end-to-end brand-to-demand programs and earned content and social marketing campaigns. Their team can also create outstanding digital experiences for clients.

They use a unique growth framework known as F.A.B. to help clients diagnose which marketing campaigns and approaches are underperforming. Once they know the reason why, they suggest remedies for it and then implement them once you agree.

They pride themselves on being able to solve complex marketing challenges and identify new opportunities for clients.

Range of Services

Gravity Global bases its performance marketing campaigns around boosting engagement with its clients’ target audiences.

To win that engagement, they design and optimise digital experiences on websites or apps with the quality of user experience foremost in mind.

Other marketing services offered include:

• Branding and creative including managing content and social media marketing
• User-generated content, essentially, mini-media partnerships with customers and micro-influencers to promote your products and services.
• Go-to-market strategies for clients launching and promoting new products or services.

Performance Marketing Agency Services

• Brand & creative development
• Influencer marketing
• Earned content and social media marketing
• Go-to-market strategy
• Digital experience design and optimization

Notable Customers

• SAGE
• VW
• Santander
• ADESA
• AIRBUS

12. Directive

Overview

Directive is a tech marketing agency offering paid media, SEO, strategic planning, revenue optimization, design and video production.

The agency uses financial modeling to predict revenue and they use this analysis to help clients generate the greatest possible return on their marketing efforts.

This allows them to identify who the most valuable customers to a client may be so that they have a chance of building a long-term supplier relationship.

Directive has a team of over 150 experienced tech marketers who have generated over $1 billion in revenue for clients.

Range of Services

Directive uses an approach unique to them called the “Customer Generation”. This relies on their having a deep understanding of a client’s target customers so that they can create marketing strategies that deliver a competitive edge.

The performance marketing portfolio of services includes paid search, paid social media campaigns, and SEO (making your website more visible on search engines).

This is supported by their in-house creative team who are responsible for producing targeted ads, engaging content and impactful videos. They like to use real customer experiences to tell compelling stories in marketing collateral.

Performance Marketing Agency Services

• SEO
• Paid media
• Design
• Revenue operations
• Video production
• Programmatic performance
• Creative retargeting
• Lifecycle content
• Global GTM strategy
• TAM development
• Reporting and analytics
• Conversion rate optimization

Notable Customers

• CISCO
• Samsung SDS
• Sumo Logic
• TigerConnect
• Betterment

13. Velocity

Overview

Velocity Partners helps clients grow their businesses through the creation of strong brands and compelling content delivered to target customers via results-driven performance marketing programs.

Velocity values the relationships with their clients, reflected by heavy stakeholder involvement from the start.

Range of Services

Velocity’s primary performance marketing products are B2B content marketing, branding and outcomes.

They create, share and distribute content valuable to your target audience to attract their attention and for lead generation.

Velocity tracks performance at every stage to ensure that their campaigns are delivering the required results.

Branding is also key as they seek to distinguish your company in the wider market by giving it a recognizable look and memorable message.

Velocity views UX (ensuring your customers have a positive experience with your product or service) as a core component of branding.

They want your brand to be unified at every point of the client journey to give it a confident and appealing voice with attitude and energy.

Performance Marketing Agency Services

• B2B content marketing
• Branding
• Strategy and positioning
• Design
• Visual identity
• User experience (UX)
• Content performance

Notable Customers

• Sprint
• Informatica
• OpenMarket
• Constellant
• PathFactoy

14. Viral Nation

Overview

Viral Nation is a marketing and technology company and one of the performance marketing sector’s earliest adopters of artificial intelligence.

Using their in-house VN Platform, they create effective digital content using influencers and creators for the brands they represent.

Viral Nation has a history of successful collaborations with innovative brands and has been recognized for its work.

Range of Services

Viral Nation creates pay-per-click, paid social media advertising, programmatic advertising, display ad and mobile app campaigns that focus heavily on increasing the number of potential customers who convert.

They also offer social amplification and search engine optimization to clients as part of their portfolio of digital marketing services.

Performance Marketing Agency Services

• Growth Consulting
• Research and Strategy
• Content and Creative
• Paid Search (PPC)
• Paid Social
• Programmatic and Display
• Influencer marketing campaigns
• Social Amplification

Notable Customers

• Meta Quest
• Activision-Blizzard Esports (ABE)
• Bud Light
• ViewSonic
• Discover Boating

Top performance marketing agencies for SaaS and tech companies

15. Expandi Group

Overview

Expandi Group is a B2B sales growth company with over 20 years of experience. They have worked with some of the largest IT companies in the world generating over €1 billion in sales opportunities yearly.

They have developed their own performance marketing technology to deliver these services including:

• Cyance provides multi-language B2B buyer-intent data
• AccountInsight delivers effective account-based awareness and branding campaigns

Range of Services

Expandi Group’s performance marketing team focus on creating awareness and interest in business-to-business (B2B) online.

They offer strategic advice and handle multi-channel campaign delivery in-house, using a variety of media outlets for promotions.

They also offer services to boost channel programs which are strategies to promote products through different sales outlets.

Performance Marketing Agency Services

• B2B Demand Generation
• Strategic Advice
• Multi-channel Campaign Delivery
• Demand Generation and Branding Campaigns
• Channel Program Boosting

Notable Customers

• Google
• AWS
• Hitachi
• IBM
• Microsoft

16. Octopus Group

Overview

Octopus Group offers performance marketing-based campaigns to B2B companies using a unique approach called “Brand to Sales.”

They provide many different related services to clients to boost the effectiveness of their campaigns and optimise revenue.

They focus on building strong relationships with the brands they work with and current and previous clients speak very highly of the agency.

Range of Services

Octopus Group provides eight different performance marketing approaches to clients from the creation of quality content to digital marketing campaigns and public relations outreach.

They have built different proprietary systems to automate as much of the marketing process as possible, saving clients money and reducing the potential for error.

Octopus Group’s media buying team books campaigns on Google Ads and other platforms for the superior creative put together by the agency’s designers and copywriters.

Performance Marketing Agency Services

• Content Creation
• Digital Marketing
• Public Relations
• Brand to Sales Academy Training
• Automation of marketing

Notable Customers

• Destination Next
• Zivver
• Synamedia
• KX
• GAN Integrity

17. Gripped

Overview

Gripped is a digital-first sales and performance agency specialising in helping B2B SaaS, technology, and IT company marketing campaigns.

They work with founders, sales leaders and marketing teams with the goal of building a strong online market presence that generates leads and helps clients close deals.

Gripped uses data analytics to track and measure their clients’ campaign results to find optimisations that improve conversion rates.

Range of Services

Gripped centres its performance marketing for clients around its SEO expertise. They create content and distribution strategies designed to ensure that their clients’ websites are as visible as possible to potential customers in non-paid-for search results.

As more and more B2B sales move online, Gripped also helps brands adapt their existing websites to grow digital sales so that they can take advantage of the growing preference for remote shopping.

Agency Services

• Lead generation
• SEO
• Content marketing
• Website development

Notable Customers

• Vercator
• Nexstor
• Take Note
• Undo

18. The Brains

Overview

The Brains is an award-winning digital marketing agency offering PPC advertising, social media promotion, website design and development and marketing automation.

Their creative and data analytics teams work together to create and execute an online marketing strategy that will boost both lead generation and sales volumes.

They offer a free consultation to discuss potential clients’ digital marketing needs and can create bespoke service packages to fit different client budgets.

Range of Services

The Brain creates effective, inventive and quality marketing campaign designed to make their clients stand out from their competitors.

They mix SEO, PPC, email marketing and social media marketing to find clients’ target audiences. They win engagement thanks to the design and copy skills of their in-house content creation team.

Performance Marketing Company Services

• SEO
• PPC
• Email Marketing
• Social Media Marketing
• Content Marketing

Notable Customers

• Call Handling
• Fraser Hart
• Central Film School
• Ronald McDonald House Charities
• Harley Street Fertility Clinic

Best performance marketing agencies for startups, scaleups and small businesses

19. Dandy

Overview

Dandy Marketing is an online performance marketing provider offering PPC management and digital marketing consultancy services

They provide a complimentary SEO audit to help potential clients see how they can improve their online visibility.

Unusually for a digital marketing agency, Dandy does not lock clients into contracts or impose hidden charges.

Range of Services

Promising to drive more website visitors and increase sales and inquiries, Dandy Marketing creates custom marketing campaigns for each client. Those campaigns are based on clients’ expressed commercial goals and after the team has studied the marketplace in which their client operates.

They provide monthly reports and unrestricted team access as they seek to build a close partnership with each client.

Performance Marketing Company Services

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Management
• Digital Consultancy
• Research and Feedback
• Reporting

Notable Customers

• Yieldify
• The Goodness Project
• Alphachain Academy
• Strength Ambassadors
• ATS Euromaster

20. The Good Marketer

Overview

The Good Marketer is a London-based marketing agency working with small businesses to help them grow their online visibility and develop online marketing channels to drive more revenue.

Known for their bespoke approach for each client, they offer various services including paid search, social media advertising and Google Ads.

They also offer a complimentary account audit to help businesses identify the most beneficial services for them.

Range of Services

The Good Marketer offers a variety of online marketing services to clients based on data and driven by cost-effectiveness and return on investment.

Mixing social media advertising, pay-per-click ads, search engine optimization, website development, content marketing and email marketing, they create a unique digital strategy for each client.

These strategies get great results for clients leaving them free to concentrate on other important areas of business operations.

Performance Marketing Company Services

• Social media advertising
• Pay-per-click ads
• Search engine optimization
• Website development
• Content marketing
• Email marketing
• Digital strategy

Notable Customers

• JUMP DP
• Centre for Surgery
• Morden Hall
• Guerrilla Trading
• Canopy Plants

Work with DemandMore, one of the UK’s leading performance marketing agencies

Choosing which performance agencies to appear on the list has been difficult.

The UK has some of the greatest talent in extracting value from digital channels for thier clients like DMI Partners and Acceleration Partners. The U.S. is also well represented with the likes of Forrester Wave and their work for the International Education Corporation, for example.

For paid campaigns on major shopping platforms, Google and social media networks, find out about DemandMore.

Discover more about how our performance-based digital marketing services can help you drive traffic at a lower cost and convert more sales from your website and other online channels.

To tell us how you want your website to be performing, call us on 020 3633 8275, email [email protected], or click here for our enquiry form.

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