With so many different online marketing channels to choose from each requiring their own expertise to get the most out of them, many companies turn to Paid Media agencies to carry out their digital marketing for them.

With the right Paid media strategy, you can drive more traffic to your site, generate more leads and sales and build real brand awareness up among your target audiences.

Below, find out more about DemandMore’s paid media management services and discover 19 other agencies you might want to consider.

What is paid media?

Paid media is paying a third party to promote your products. Although that can include offline marketing, the term “paid media” refers to online advertising.

Paid media strategy often includes booking advertising space on search engines like Google Ads and Bing Ads, social media platforms like Facebook, Instagram, Twitter and LinkedIn, ad display networks and video platforms like YouTube. The types of adverts you might book are text ads, banner ads, video ads, sponsored content and native advertising.

The goal of paid media campaigns is to drive new sales and leads, boost website traffic and increase brand awareness.

Why work with a paid media management agency?

A paid media agency will create a custom paid media strategy bespoke to your business to deliver the volume of traffic, leads and sales you want.

The three main benefits of working with a paid media agency include:

• Expertise: Managing paid media across multiple channels is challenging and understanding how to optimise campaigns takes many years of practical experience. When you work with a paid media agency, they bring their collective expertise to your campaign.
• Scalability: You can ramp up or down your paid media campaigns as you wish with paid media agencies. You also benefit from not having the fixed costs of employing full-time staff to do the work.
• Technology and transparency: Many paid media management companies built their own technology to optimise and report on campaigns in granular detail. This gives you much greater insight into campaign performance than you get from standard tools and your agency the data it needs to optimise your advertising.

Top paid media agency

1. DemandMore

Overview

At DemandMore, we have built our own suite of paid media technology to drive our clients’ campaigns forward. No other agency has access to:

• Experiments Studio: We track thousands of split tests in real time to monitor for statistical significance on all campaigns. We then use these insights to maximise responsiveness and interaction across all client campaigns.
• Hierarchical Campaign Builder: With this tool, we create large-scale granular accounts from templates or feeds which allow us to build out campaigns where clients need thousands, important in the retail, travel, and FMCG sectors.
• Keyword Expansion Tool: This tool expands client keyword coverage by analysing which search terms convert the most. These insights generate new keywords to use on campaigns and give us and our client maximum control over advertising copy and bidding.

On many campaigns, we build custom solutions to help clients achieve the results they want.

How we work

We help clients get better results from every channel they use to advertise their products and services. We do this in a number of ways including but not limited to optimising account structures, implementing margin-based bidding, enhancing product feeds and using audience-based bidding to increase revenue, decrease costs and improve ROAS.

Our services

• Data-driven decision making
• Account structure consolidation
• Margin-based bidding
• Product feed optimization
• Audience segmentation
• Custom technology development
• Machine learning-based bidding algorithms

Paid media case studies

• Cheeky Wipes: Optimized account structure, bidding and product feed, resulting in a 118% increase in ROAS.
• Harmony: Restructured campaigns and implemented margin data in shopping feeds, leading to a 53% increase in ROAS and 42% increase in revenue.
• Varnish Software: Improved search campaigns through measurement, testing and account granularity, achieving a 51% decrease in CPA and 121% increase in leads.
• Wonga: Consultative approach and training led to a 103% increase in revenue and 51% increase in lending applications.
• Fair For You: Implemented machine learning-based bidding algorithm and single keyword ad groups, resulting in a 235% increase in lending applications.

Top paid media agencies for general businesses

2. Common Ground

Overview

Paid media agency Common Ground puts its money where its mouth is, offering a guarantee to work free of charge if it doesn’t meet its client’s performance targets. You can take advantage of a free 30-minute strategy session to discuss business objectives prior to committing.

At heart an SEO agency, they have built out their paid ads services quickly in the last few years. They promise high returns on advertising spend, clear communication, and accountability to clients.

Related services

They provide three PPC campaign options – Existing, New and Projects – create paid strategies to take each customer type through the sales funnel. Their services include quick-win analysis, analytics review, KPI setting, spend reviews, and real-time updates on all KPIs all of which you can monitor in real-time on your own bespoke dashboard.

Agency Services

• Campaign design
• Keyword research
• Advertising copy creation
• Ongoing testing and improvement
• Landing page, ad and keyword audits

Notable Customers

• Annie Sloan
• Thomas International
• Alfresco
• Shirtworks
• My Art Broker

3. PBJ Marketing

Overview

Paid media agency PBJ Marketing makes extensive use of data analysis to deliver results and help them stay ahead of current and future digital trends. Their team is particularly talented at engaging potential customers through storytelling, using the client’s brand voice in creative content and influencer outreach. Clients have seen increased ROI, sales, and conversions through PBJ’s services.

Related services

PBJ is a paid media agency at its core offering pay-per-click advertising, social advertising, display ads, native advertising, media buying, video advertising, and sponsored content. Each campaign is bespoke with constant monitoring and regular testing used to guarantee measurable results. Each campaign is grounded in the use of relevant keywords and high-quality ads to engage potential customers.

Agency Services

• Pay-per-click advertising
• Social ads
• Display ads
• Native advertising
• Video advertising
• Sponsored content

Notable Customers

• Mercy College
• Virginia Spine Institute
• Innovations
• W Hotels Worldwide
• Valens Global

4. Bamboo Nine

Overview

Brighton-based digital agency Bamboo Nine specialises in lead generation, brand building and e-commerce sales. A transparent, hard-working team, they work closely with clients and provide regular bespoke reports so that clients can check their performance against agreed KPIs. In addition to paid media, they provide SEO, digital PR and design & development services.

Related services

A Google Premier Partner and Microsoft Advertising Partner, Bamboo Nine specialise in paid search, Google Shopping, display/remarketing, paid social, and smart campaigns. They use optimisation processes and custom scripts developed in-house to improve campaign performance and ROI. This leads to best channel or multi-channel mix selection to meet the client’s business objectives.

Agency Services

• Paid Search (PPC)
• Google Shopping
• Display/Remarketing
• Paid Social
• Smart Campaigns

Notable Customers

• Butlins
• The Gift and Gadget Store
• JMD Building Supplies
• The Suncare Shop
• GiftBagShop.co.uk

5. Liberty Marketing

Overview

Cardiff-base paid media agency Liberty Marketing, established in 2008, is a great all-around agency providing SEO, content marketing, social advertising, digital advertising strategies and digital PR as well as dedicated paid media services. Their approach to their work is based on transparency, knowledge sharing and accountability.

Being a Premier Google Partner underscores Liberty Marketing’s expertise as does their success for clients across multiple sectors.

Related services

Their core competencies include Google Ads management, Bing Ads management, display advertising, remarketing, programmatic display advertising, Google Shopping management, Facebook Ads, Twitter Ads, LinkedIn Ads, PPC strategy, PPC consulting, PPC audit and tracking and tagging setup. This range of skills allows them to place the right ads in front of the right customers to drive more traffic and increase conversions. They also offer PPC to clients

Agency Services

• Google Search Ads management
• Display ads
• Programmatic display ads
• Social media marketing (Facebook, Twitter, LinkedIn)
• PPC strategy, consulting, and audit
• PPC training

Notable Customers

• Welsh Rugby Union
• Imagination
• Kettler
• Pure Commercial Finance
• Balance Me

6. Rice Media

Overview

With over two decades of experience, Rice Media has an impressive portfolio of clients and has consistently demonstrated a capacity to deliver results that exceed expectations. They provide cost-effective and bespoke digital strategies for each client based on their unique needs and business priorities to improve online visibility and drive website traffic.

Related services

A Google Ads Premier Partner agency, Rice Media provides keyword selection and bidding strategies across most Google channels, Microsoft (Bing) Ads, Amazon & Apple Search Ads.

Agency Services

• PPC account audits
• Google Search Ads
• Google Shopping
• Remarketing
• Display advertising
• Bidding strategies

Notable Customers

• Aston Villa Fc
• Ryobi Power Tools
• Kurt Geiger
• SuperDry
• ATS Euromaster

7. Single Grain

Overview

Single Grain is a full-service paid media agency with famous clicks including Amazon, Uber, and Airbnb. They achieve their results through a data-driven approach, constantly testing and optimising to take full advantage of online sales opportunities.

They pride themselves on their flexibility as an agency and their ability to pivot to each client’s unique requirements. Transparency is a key operating principle of the agency as clients are kept informed at every stage of the process from start to finish as they attempt to boost revenue and reduce customer acquisition costs. They provide a free consultation service to discuss your challenges and goals.

Related services

Marketing channels offered by the agency include Facebook, Instagram, Google, YouTube, Amazon, Bing, LinkedIn, Pinterest, Spotify, Hulu, and TikTok. Thorough competitor analysis is undertaken and the insights from that feed into each client’s campaigns. Their service includes ad creation and optimization, ROI measurement and reporting, campaign optimization, in-depth keyword discovery and regular campaign progress reports. They maximise conversion rates by combining CRO and SEO strategies, improving website design and UX, and researching audience behaviour.

Agency Services

• Competitor analysis
• Ad creation and optimization
• ROI measurement and reporting
• Campaign optimization
• In-depth keyword discovery

Notable Customers

• Amazon Alexa
• Lever.co
• Nextiva
• Uber
• Airbnb

8. Enjoy Digital

Overview

With a focus on sustainable and ethical brand transformation and growth, paid media agency Enjoy Digital aims for long-term strategic partnerships and shared success with its clients. They manage their clients’ budgets with care, looking to build value over months and years rather than looking for quick wins whose effects wear quickly off. Their customer list contains several major brands which should give new clients confidence that Enjoy Digital can provide them with the business outcomes they require.

Related services

Partners with Google, Amazon, eBay, and Bing, they have years of experience in targeting customers successfully which leads to increased engagement, conversions and sales for their clients. They constantly try to find ways to make existing budgets stretch to ensure optimal effectiveness on client campaigns. They offer expert insights and best practices to help businesses remain ahead in the rapidly evolving sphere of paid advertising on social media.

Agency Services

• Paid Media Services
• Microsoft Ads
• PPC (Pay-Per-Click)
• Remarketing
• Programmatic Display
• Paid Advertising on Social Platforms
• SEO (Search Engine Optimization)
• PR (Public Relations)

Notable Customers

• Valspar
• Nisa Retail
• Ronseal
• Costcutter
• Royal Armouries

9. JumpFly

Overview

Jumpfly is a Premier Partner with Google, Select Agency Partner, Meta Marketing Partner and Verified Partner with 20 years experience. They were an early adopter of artificial intelligence for strategic analysis and performance enhancement on campaigns ranging from PPC, SEO and Amazon advertising to paid social.

Related services

Using a mix of human experience and digital intelligence, the Jumpfly team continually optimises campaigns to exceed KPIs through data-driven decision-making informed by real-time reporting. This is grounded on bespoke initial strategies and insights to help businesses meet their specific commercial goals. Other services include paid display and search, advertising for Amazon, SEO strategy and creative design.

Agency Services

• Paid Social Campaigns
• Paid Display and Search
• Advertising for Amazon
• SEO Strategy
• Creative Design

Notable Customers

• AmazonAds
• Harvard Business Services
• Jura Coffee Machines
• NatureHills.com
• Really Good Stuff

Best paid media agencies for larger businesses

10. Cedarwood Digital

Overview

Manchester-based digital marketing agency Cedarwood Digital has won lots of awards including Best Use of Search (Finance), Best SEO Agency (Silver), Best Small Integrated Agency and Paid Media Agency of the Year. They have a track record of forging long-term relationships with clients, aligning marketing strategies with tangible ROIs.

Related services

The basis of Cedarwood Digital’s services is PPC, specifically data-driven text ads, display ads, remarketing, shopping ads, AdWords scripts and feed optimization. They use large data sets to identify market gaps and align their online strategy with their client’s business goals. They are partners with both Google and Microsoft and were one of the first agencies to move across to GA4 cross-channel tracking.

Agency Services

• Text ads
• Display ads
• Remarketing
• Shopping ads
• Feed optimization

Notable Customers

• Hayes Garden World
• Patient Claim Line
• Casa Bella Furniture
• Watches2u
• Plastic card services

11. Nuoptima

Overview

Describing themselves as a business growth agency, Nuoptima offers B2B and B2C businesses through organic and paid content marketing across platforms like Google, Twitter, LinkedIn, Facebook and TikTok. Their wider range of services includes SEO, backlink building, social media ads, email marketing, and ghostwriting. They won the Best 2022 B2B SEO Campaign in the UK Search Awards and earning a nomination for Transformation of The Year by Lloyds Bank.

Related services

Nuoptima specialises in LinkedIn, Google, and Facebook Ads. They build LinkedIn funnels to prospect cold audiences using strong social proof, testimonials and case studies to target and retarget audiences. They book high-buying intent keywords and setting up full-funnel tracking to understand which clicks result in new revenue on Google Ads. On Facebook, they create eye-catching ad visuals with engaging advertising copy, continuously optimising ad campaigns for maximum ROI.

Agency Services

• LinkedIn Paid Ads
• Google Paid Ads
• Facebook Paid Ads

Notable Customers

• Market Finance
• Naturecan
• Alphagreen
• 96 North
• Petcan

12. Soap Media

Overview

BIBAs Winner in 2021 and among Clutch’s top 1000 companies, Preston- and Manchester-based Soap Media provides a broad spectrum of online advertising services to clients across email, search marketing, social media, mobile, video, paid media, and digital PR campaigns.

Related services

A Google Partner at the Premier level, Soap Media’s team of paid media specialists can drive brand awareness and increases leads and sales from your target audience using social and search engine marketing. They set up campaigns quickly and can deploy custom software scripts to enhance results. They also offer a PPC audit service to help you make the most of your ad spend.

Agency Services

• Pay-per-click (PPC) management
• Real-time Optimization using software scripts
• Integration of PPC with SEO, social marketing and conversion rate optimisation
• PPC Audit Service

Notable Customers

• AA Tyres
• Money Supermarket
• Blackpool Pleasure Beach
• Centre of Excellence
• Merlin Entertainment

13. The Social Shepherd

Related services

Specific paid media services provided by Social Shepherd include full-funnel paid social strategies, multi-channel customer acquisition, creative ad production, and thorough analysis and reporting. Their team manages budgets ranging from £10k to £500k+ per month and is skilled in bringing down the cost of leads and sales. They have received multiple awards and recognition from Meta as a Business Partner.

Agency Services

• Full-funnel paid social strategies
• Multi-channel customer acquisition
• Creative ad production
• Thorough analysis and reporting

Notable Customers

• easyJet holidays
• Premier Inn
• Passenger
• Perrigo
• TCL

14. Hallam

Overview

Hallam is focused on driving sales for clients by enhancing the online experience for your target audience. They do this using a full-funnel approach which has led to their global recognition by Google and being ranked within the top 3% of UK agencies. Hallam has also won The Drum’s Grand Prix Award for three consecutive years. They also achieved B Corp status, highlighting their commitment to high social and environmental standards.

Related services

Hallam excel in Google advertising including Google Ads, Shopping and Display network plus the increasingly important YouTube. They balance long-term brand building with short-term sales drive to optimise and fund business growth. Their other services include UX design, brand strategy and design, web design, and SEO. To keep clients updated, they use a bespoke Google Data Studio dashboard, providing clear, concise commentary to highlight successes and areas needing improvement.

Agency Services

• Paid ads on search
• Paid social
• Programmatic campaigns
• Google advertising (Google Ads, Shopping, Display, YouTube)
• UX design
• Brand strategy and design
• Web design
• SEO

Notable Customers

• Hitachi Solutions
• Learningpool
• Boots Hearingcare
• AGA Rangemaster
• Refugee Forum

Best paid media agencies for luxury brands

15. Verb Brands

Overview

Verb Brands, part of the Croud Group, have international reach and advanced technology to assist luxury brands find the affluent and high-net-worth audiences they are targeting.

Related services

Verb Brands creates PPC and paid media campaigns that drive quality traffic and promote sales using a blend of contextual signals and 1st & 3rd party data to help qualify the audience against campaigns. They offer bespoke reporting and automation, allowing for detailed data analysis, campaign optimization, and spotting opportunities for cross-channel digital marketing strategy expansion.

Agency Services

• Audience-centric PPC campaigns
• Use of 1st & 3rd party data for audience qualification
• Bespoke reporting and automation
• Cross-channel digital marketing strategy development

Notable Customers

• Forbes Global Properties
• The Ritz London
• Aston Martin Lagonda
• Bloomingdale’s
• Agent Provocateur

16. Ceek

Overview

Marketing firm Ceek uses a mixture of social marketing, search engine optimization, influencer marketing, web development and content creation to reach target audiences when searching or browsing channels like Facebook, Instagram, TikTok and so on. They have an in-house team of specialists, each with their own deep understanding of areas like media buying, that collaborate to provide a comprehensive service.

Related services

Ceek offers pay-per-click advertising across social and search platforms. They use proprietary OCMX methodology is used to analyse competitors and audiences, plan and develop content and execute and report on campaigns. Their paid media team are experts in creating ad campaigns that convert relevant traffic into leads and revenue. They provide monthly reports, written in plain English by their paid targeting team, to break down complexities in a way clients can understand.

Agency Services

• Pay-per-click (PPC) advertising
• Google Ads
• Social paid posts
• OCMX methodology for analysis, content development and campaign execution
• Conversion of relevant traffic into leads and revenue
• Monthly report generation

Notable Customers

• Carte Noire
• The Savoy
• Twisted London
• Hyde Restaurant Group
• Playts

Best paid media agencies for e-commerce businesses

17. Circus

Overview

An award-winning Google Premier Partner, Circus provide a wide range of paid media services for retailers and e-commerce businesses. The company has received very positive feedback for its expertise, experience and collaboration which has led to it winning multiple awards like PPC Agency of the Year and Best Use of Data & Insight. The company offers search, shopping and remarketing campaigns as well as international account management.

Related services

Specializing in PPC, Circus offers search, shopping, remarketing, international, display, video, social, Amazon, and mobile advertising. They develop bespoke strategies for clients based on data and research, carrying out constant performance reviews to provide them with the information they need to optimise campaigns for greater success. Clients have access to their own PPC specialist.

Agency Services

• Search advertising
• Shopping advertising
• Remarketing
• International advertising
• Display ads
• Video ads
• Social ads
• Amazon ads
• Mobile ads

Notable Customers

• Trade Furniture
• 4×4 Tyres
• Booths
• UK Radiators
• Miele

18. SCUBE Marketing

Overview

The SCUBE Marketing agency focuses on PPC, shopping and social channels, handling 95% of the process including the all-important strategy creation, optimisation processes and client reporting. They provide ecommerce businesses with market-tested products and solid operations facing growth challenges with a complimentary SCUBE Game Plan, a bespoke solution designed to help them drive their companies forward for years.

Related services

Focused very much on e-commerce businesses, SCUBE Marketing focuses on boosting ROI and getting costs down at the keyword level. They handle campaign implementation, tracking, and product feed, ensuring quality through pre-launch checklists and proactive optimisation to maximise budgets. Reporting is clear as they proactively want their clients to measure performance against KPIs and work together to identify growth opportunities and create a plan to realise them.

Agency Services

• Google Ads management
• Google Shopping
• Facebook & Instagram advertising
• Remarketing & Display
• Pinterest Ads
• Clear and transparent reporting
• Onboarding & strategy
• Setup & launch campaigns
• Pivotal testing & ongoing optimization

Notable Customers

• Unboxme
• Jay Leno’s Garage
• Hardcore
• Brandable Box
• Weldingstore.com

19. Impression

Overview

Paid media agency Impression offers digital strategy, SEO, paid media, digital PR and content, media solutions and conversion rate optimisation services to clients, especially in the health, beauty, retail and fashion sectors. The agency has won numerous awards and holds recognition as a Google Partner Agency and Adobe Solutions Partner. Their goal is to transform their clients into market leaders.

Related services

This digital marketing agency provides a range of paid media services focused on delivering growth spanning search, social, display, and video channels. Through a combination of testing and automation, they deliver regular progress reports to clients ensuring transparency throughout the process. They specialise in building high-performing campaigns, using the premium ad inventory from the Google Marketing Platform’s Display & Video 360 real-time bidding.

Agency Services:

• Paid search
• Paid social
• Google Shopping
• Programmatic display advertising
• Video ads
• Amazon advertising
• Paid media consultancy

Notable Customers:

• Norse
• Clarins
• Cancer Research UK
• The FA
• Funkypigeon

20. PushON

Overview

PushON is a full-spectrum web agency whose services include Magento development, technical SEO, content marketing, UX design, paid media, social media and online consultancy. Their in-house SEO experts provide services like SEO strategy, link building, keyword research, site auditing and more. They have offices in Manchester, Bristol and Edinburgh.

Related services

Their paid media services centre on Google Search Ads, Google Shopping, Bing Ads, social media advertising, Amazon Search, remarketing, Google Display Network and programmatic marketing. Their team uses a variety of targeting options including device, interests, behaviour, location and demographics to reach and retarget potential customers. They focus on audience understanding from the beginning and continual ad testing throughout to drive quality traffic and conversions.

Agency Services

• Google Search Ads
• Google Shopping
• Bing Ads
• Paid Social Media Advertising
• Amazon Search
• Remarketing
• Google Display Network
• Programmatic Marketing

Notable Customers

• Hallmark
• Russell Hobbs
• Silver Cross
• Citizens Advice
• Robert Dyas

Paid media agency FAQ

What is a paid media agency?

A paid media agency is a performance marketing agency that manages and optimizes paid ads campaigns for clients across various digital platforms. These agencies book space for clients on search engines (Google Ads, Bing Ads), social media (Facebook, LinkedIn, Twitter and Instagram ads), display networks (like Amazon ads), and video platforms (YouTube).

They create and launch advertising campaigns for clients on ad networks like search engines, social media, display networks and video platforms. A major part of their work is keyword research, ad copy creation, finding out where a client’s targeted audience gets their information from, bid management and campaign optimisation.

When a campaign is live, they analyse the data to look for ways to drive extra revenue at a lower cost per click or interaction. They share this data with you so you can see how well they’re doing and if you need to make a course change in your campaigns.

What is an example of a paid media company?

Examples of paid media companies include DemandMore, Social Shepherd, Hallam, Verb Brands and Liberty Marketing.

What is the typical agency fee for paid media?

The typical fee for paid media agency services depends on the agency, the scope of services provided, and the client’s advertising budget. They generally charge a percentage of ad spend, a flat fee or retainer, an hourly rate or a performance-based fee.

What are the top four media agencies?

The four biggest media agencies are generally considered to be WPP, Omnicom, Publicis Groupe and Interpublic Group of Companies.

Why hire a paid media agency?

Work with DemandMore to get the right traffic to your site to increase the volume of leads and sales you get online.

We have worked with British and overseas clients for over ten years to meet and exceed the targets they set us.

To find out more, call us on 020 3633 8275, email [email protected], or click here for our enquiry form.

Photo courtesy of Karolina Grabowska

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