Importance Of A PPC Agency: Why Do You Need One?

PPC (pay-per-click) is a digital marketing strategy that helps businesses increase their online visibility and uplift sales, or leads. A Ppc Agency can be helpful for several reasons, providing expertise whilst improving the performance of your campaigns. They offer qualified specialists with experience in using the various platforms required, and knowledge of techniques that are used in PPC advertising.

Not only do PPC agencies save you time, enabling you to focus on other aspects of your business, but they are also incredibly cost-effective in the long run. Through the creation and management of campaigns that are more targeted, and better optimised, a PPC agency can reduce wasteful spending, and boost your return on investment.

We understand that choosing the right PPC agency can be a long-winded, research-heavy task, so we have collected the top PPC agencies based in the UK to guide you through this process, and ultimately help you choose the right agency for your business.

Top PPC Agencies of 2023

1. Demand More

We are a young and driven performance media agency, founded just two years ago. Our team members have previously worked with top brands like JD Sports and Nike; we work to offer small and growing brands access to the same expertise and enterprise-level technology that big brands experience.

Size: >10 employees

Based in: London, UK

Services: We offer a range of paid media services, including search, social and shopping, in addition to strategic, analytic and programmatic consultation

Approach: At DemandMore, we use a data-driven Approach to drive unprecedented growth for ambitious brands. After an initial audit of the account, we implement quick wins to save our client budget and improve account efficiency, whilst creating a roadmap for future optimisation. Our search strategy focuses on looking at cross-channel results by a variety of attribution models to determine where you should invest your paid media budgets. We therefore also measure the impact of your paid media activity on offline interactions to give you complete insight into the performance of your campaigns. Our eCommerce clients benefit from additional feed management, creating product bundles that boost revenue, and free access to a third-party CSS that enables further savings on Google Shopping campaigns. Our social strategy further incorporates the creative, as we work alongside your design team to streamline the process of creating, testing and learning for each social advert.

Pricing: Monthly fee, varies client-to-client.

3. PPC Geeks

Size:

Based in: Primarily in Liverpool, but have offices across the UK

Services: Work across multiple PPC platforms, but are Google Ads specialists

Approach: PPC Geeks aim to increase ROI from PPC spend, and manage the brand image of their clients. Their overall PPC success strategy revolves around a discussion of wider business goals, furthering an understanding of how they are incorporated into their clients’ business visions. Their approach to a client’s account is to first target the right kind of traffic, using competitor analysis and split testing to ensure peak optimisation. Whilst managing the PPC account, they also heavily promote the involvement of the client in decision-making processes.

Pricing: With self-described ‘simple’ pricing models, PPC Geeks offer initial free cross-channel audits

4. MagnifyLab

Size:

Based in: London, UK

Services: All areas of paid media, with experience in eCommerce, legal, finance, property and healthcare sectors

Approach: MagnifyLab aim to prioritise the growth of their clients’ businesses, maximising ROI through creative PPC management. They tailor solutions with an in-house team of statisticians and data-scientists, promoting a deeper level of practical and technical knowledge. They depend on ‘hands-on’ PPC management, consolidated campaign structures, creative adverts, and data-driven decision making.

Pricing: Packages start from £650, based on ad spend

5. Finsbury Media

Size:

Based in: Offices in London, Surrey, Birmingham and Nottingham

Services: Offer multiple digital marketing services, but PPC services include Google, Facebook and Instagram Ads

Approach: Finsbury Media focus on creating high-performing results-driven campaign that deliver leads, not purely traffic. They work with the client to fully understand the business, customers and unique selling points, developing ads that are targeted to generate high-quality leads. They pride themselves on their ‘strong forms of communication’, tracking the performance of their accounts and monitoring patterns and successes to further improve ROI.

Pricing: Divided into Product Fees (recurring), Service Fees and Set-Up Fees (one-time), varies client-to-client

6. Bamboo Nine

Size:

Based in: Brighton, UK

Services: Multiple areas of paid media, specialising in eCommerce, Lead Gen and brand building

Approach: Bamboo Nine focus on their clients’ individual business goals, implementing their strategy through a case-by-case basis. However, Bamboo Nine’s Paid Media service involves consistent optimisation processes to ensure peak campaign performance, using custom scripts to enhance this performance. They determine the most appropriate channel, or multi-channel combination, for their client, adjusting according to the clients’ digital marketing objectives, products and services.

Pricing: Unspecified on website

7. Web Bureau

Size: >20 employees

Based in: Belfast, Dublin and London

Services: PPC services include search, display, remarketing and shopping

Approach: Web Bureau’s search strategy focuses on the finding the best quality of customers, through bidding on keywords that offer the best value. They prioritise keyword research as a crucial step when creating a search campaign, whilst their display strategy also revolves around optimising targeting, helping their clients connect with relevant audiences by choosing the most appropriate destinations for display ads.

Pricing: Unspecified on website

8. Snowball Creations

Size: >10 employees

Based in: Hertfordshire, UK

Services: Paid search and social platforms

Approach: Snowball Creations offer multiple PPC platforms according to the client’s target audience. They promote Google Ads as the platform with the monopoly on search, and the users with the most commercial intent, whilst Facebook and Instagram Ads dominate a large user base and offer a large potential ROI.

Pricing: Work on a quote-by-quote basis

9. Pearl Lemon

Size: >100 employees

Based in: London-based, with offices across the UK and USA

Services: Multiple PPC platforms, but specialise in SEO

Approach: Pearl Lemon develops a bespoke solution for each client according to their goals, helping them through every step of the PPC process. They prioritise monitoring outcomes and digging deeper into a campaign’s analytics to ensure peak optimisation, in addition to using targeting methods to reach the most relevant consumers. They claim to deliver a custom PPC campaign that will help their clients’ companies increase traffic, conversions and revenue.

Pricing: Vary according to service provided, with common fee at £1000 pcm

10. Maple Forest

Size: >10 employees

Based in: London, UK

Services: Paid search and social, specialising in ROAS-focused campaigns for eCommerce and Lead Gen businesses of all sizes.

Approach: Self-described as a ‘process-driven PPC management agency’, Maple Forest offer a three stage PPC strategy. The first stage involves account auditing, and linking and configuration of Google Ads with Google Merchant Center and Google Analytics. They then proceed to competitor analysis and keyword research, creating a tailored growth strategy to suit your business. Campaigns and ads are created, with a/b tests performed and changes made as required. The final stage revolves around effective management of the media spend and accurate tracking of leads or revenue, to ultimately improve ROI.

Pricing: Unspecified on website

11. The Good Marketer

Size: 26 employees

Based in: London

Services: PPC includes paid search and social, with a particular interest in working with small businesses

Approach: The Good Marketer specialise in PPC management for small businesses, building profitable, charged campaigns and constantly looking for optimisation opportunities. They target key stages of the conversion funnel, matching audience personas with messaging and creative ads, and implementing dynamic remarketing to reintegrate customers into the sales cycle.

Pricing: Offer 4 packages, with starter at £750 monthly, advanced at £1500 monthly, elite at £2400 monthly, and ultimate at £4000 monthly

12. Vertical Leap

Size:

Based in: London and Portsmouth

Services: SEO and PPC, with a wide range of PPC platforms

Approach: With specialists across a variety of platforms and experience with a range of sectors, Vertical Leap approach their PPC clients with a 3-step process. Firstly, they research their current audiences and how they behave throughout the user journey, using their insights to consider how to target more users. They then define their objectives for the client, ultimately creating a meaningful PPC strategy. They prioritise building brand visibility online, asserting that it drives qualified leads and sales to their clients.

Pricing: Fixed monthly fee, varies client-to-client

13. Nautilus Marketing

Size:

Based in: London, UK

Services: Variety of services, with PPC mainly focusing on Google Ads and eCommerce

Approach: Nautilus Marketing specialise in user experience and business growth through their PPC services. They focus on capturing instant, relevant traffic, tracking and measuring ROI, and adapting their strategy according to their clients’ business goals. Their initial setup of a client’s account would involve extensive keyword and competitor research, ad copywriting, budgeting advice, ad setup, conversion tracking, and landing page design.

Pricing: Initial setup at £399, management at £299 monthly if spend is less than £2000 pcm, increased to 15% of ad spend if spend is more than £2000

14. Damteq

Size:

Based in: Hampshire and London

Services: PPC services across Google Ads and Bing, Facebook, LinkedIn, and remarketing campaigns

Approach: A self-described ‘people business’, Damteq prioritise the needs and wishes of the client. They focus on managing every aspect of their clients’ campaigns, constantly analysing and tweaking them to guarantee that they exceed the predefined KPIs. No matter the PPC service you are seeking, Damteq emphasise their dependence on a process-based strategy, all whilst working with multiple PPC best practice principles.

Pricing: Fixed cost monthly retainer

15. Circus

Size:

Based in: London and Leeds

Services: Paid search and social, with experience in retail, finance and b2b sectors

Approach: Circus adopt a 5-stage action-plan based around researching, strategising, analysing, optimising and reviewing. After an initial audit of the account, they develop a strategy for the client’s company, generating regular reports for further insights and data-driven decisions. Internal quality reviews are also implemented, to ensure that this process is followed: Circus emphasise that no two clients will receive the same PPC package.

Pricing: Unspecified on website

16. Kinase

Size: >80 employees

Based in: London, UK

Services: Multiple areas of paid media

Approach: Kinase focuses on evolving the optimisation processes for their clients’ paid search accounts, offering clear communication at every step. They do not implement a general strategy, believing that collaborative work is needed to build an approach that will best suit the KPIs and goals of a business. With regards to paid social, Kinase concentrate on building cross-platform audiences down the funnel, and also play a key role in the creative process, be that through outsourcing to a creative agency, or providing in-house services.

Pricing: Unspecified on website

17. Impression

Size:

Based in: Nottingham and London

Services: All areas of paid media, with speciality in Google Ads

Approach: Impression describe their approach to PPC management as ‘scientific’, using mathematic principles, testing and data analysis to make decisions and ensure the most profitable ROI. They provide close account monitoring, with specialists auditing the client’s account to drive insights.

Pricing: Unspecified on website

How To Choose The Right PPC Agency For Your Business

When choosing a PPC agency, it is essential to consider a variety of factors, such as:

• Expertise: Ensure that the PPC agency is suitably qualified, and has experience in managing PPC campaigns.
• Services: Browse the range of services offered by the PPC agency, and check if they would be suitable for your business goals.
• Reputation: Research the PPC agency, and aim for one with good reviews from clients. Feel free to ask the agency for references, or check their website to see if they have posted case studies.
• Communication: Choose an agency that delivers regular communication regarding insights into your campaigns, and is focused on using this data to progress your digital advertising towards your goals.
• Pricing: Consider if the pricing model of the PPC agency works with your budget. PPC agencies structure their fees in different ways, as detailed below.

At DemandMore, we are a qualified and experienced team, with digital experts who have worked with many leading brands. Our results speak for themselves, with significant ROI increases seen across our client base; browse our case studies here.

FAQs

How does PPC advertising work?

PPC, or pay-per-click advertising, is a form of digital advertising where businesses are charged each time a user clicks on an online advert. Through consistent monitoring and optimisation, PPC advertising enables businesses to reach their target audience effectively, and improve upon their brand awareness and conversion rates.

How do PPC agencies charge?

PPC agencies usually use one, or a hybrid of, the following 3 pricing models:

Monthly Fee: One of the most prevalent pricing models, the monthly fee means that you will pay a fixed monthly amount regardless of performance or amount spent on advertising.
Percentage Of Ad Spend: Most often applied to accounts with a large media spend, this model means the PPC agency take a percentage of the amount spent on advertising as their fee.
Performance-Based Pricing: Some PPC agencies offer this model, which means they charge according to the results they achieve. For example, they may charge for a certain amount of clicks or leads, or may take a percentage of sales.

How long does it take to see results from PPC advertising?

The time it takes to see results from PPC advertising can differ depending on a variety of factors, most notably the industry you are in, the competition faced and the quality of the existing ads. An initial audit of an account may provide results in 2 to 4 weeks, but an algorithm gathering data to further optimise your advertising may take around 3 months. It is essential to keep in mind that PPC is a long-term approach to advertising and, with consistent monitoring and data-driven decisions, it is a highly effective way to increase ROI and grow your business.

When should I hire a PPC agency?

Hiring a PPC agency can be a good decision for businesses that are looking to (1) set up online advertising or (2) optimise existing campaigns. If you are seeking expertise and advice on your current digital advertising, you are looking to invest in digital advertising to further grow your business, or you have ROI goals that you are trying to achieve, then it might be time to hire a PPC agency.

Got another question about PPC advertising or PPC agencies? Get in touch and we can help!

Confused about PPC advertising pricing? Still unsure about choosing the right PPC agency for your business? Contact us here, and we can help with any further questions you may have.

You can also stay up-to-date with our resource articles and blog posts, which are posted on our website regularly, and can be found here.

The post UK-Based PPC Agencies: Our Top Picks 2023 appeared first on DemandMore.