Recently one of our clients has seen their CPCs for a usually steady and profitable keyword skyrocket, causing a significant impact on their ROI. Why? Because a competitor has decided to start bidding very aggressively on that keyword to dominate the top spot of the auction. It prompted us to start questioning what the right[...]

The post An Introduction to Analysing your Competitor’s Ppc Strategy appeared first on Clicteq | PPC Agency London.