Neev Systems, a trusted IT services provider, improved website Performance by 100% and search engine rankings with Smarketers Website Development, SEO, & Content Services
About the Client
Neev Systems is an IT services provider delivering digital transformation solutions to various industries, including healthcare, retail, manufacturing, and education. They specialize in cloud, data, analytics, AI, and automation technologies. Their industry experts help businesses design, develop, and deploy customized solutions that meet their unique needs and goals.
Challenge
Neev’s previous website had several issues. With an outdated design, the site featured archaic colors, fonts, and content presentation that didn’t align with modern web standards. The website had inadequate content that created a gap in branding and identity. Additionally, poor SEO optimization limited the site’s visibility and discoverability, while technical issues like difficulties in managing a Linux server hampered overall performance. Limited information and short pages failed to meet industry benchmarks, leaving room for improvement in conveying Neev Systems' value proposition.
Approach
The Smarketers team worked with Neev to re-design and structure the website, aligned with the current standards. We mapped an SEO strategy and content strategy to improve SEO optimization and boost site visibility. We worked to improve the content presentation to convey the brand message clearly to the target audience. Our goal was to simplify website management and improve search engine rankings and overall website performance.
Challenges we faced while designing the solution:
Challenge 1
Identifying key website areas to highlight and crafting effective messaging.
Challenge 2
Developing a concise content strategy aligned with Neev Systems' offerings, target personas, and value proposition.
SERVICES PROVIDED
Website Development and Optimization
- Redesigned the website with a modern, industry-leading design.
- Implemented SEO best practices to improve search engine rankings.
- Ensured responsive design for seamless access on all devices.
Content Strategy & Creation
- Developed informative website and landing pages with user-friendly layouts.
- Created SEO-friendly content with relevant internal linking.
- Created engaging content that effectively showcased Neev Systems’ strengths and expertise.
Design
- Adopted a modern design language, including updated colors and fonts.
- Conducted competitor analysis to create a unique and appealing design.
- Developed branding elements and presentation slides for a cohesive identity.
Development
- Utilized WordPress and the Elementor builder for easy content management.
- Implemented a multi-layer approval process to ensure timely updates.
- Monitored website performance and made necessary adjustments throughout development.
APPROACH
Design
Develop
Performance
SEO
Hosting
We recommend Kinsta Hosting for WordPress. It is highly secure and fast. Kinsta also provides its CDN solution to deliver content assets, increasing the speed and security of sites.RRESULTS ACHIEVED
- Improved SEO optimization, leading to higher search engine rankings.
- Enhanced content flow, providing visitors with comprehensive information.
- Improved overall website performance and user experience.
SEO-related metrics:
- Total Time Taken: 35 Business working days / 6 weeks
- Total Pages Built: 24
Results:
- GTmetrix Grade: A
- Performance: 100%
- Structure: 96%
- Speed Visualization: 0.6 Seconds
PageSpeed Insights
Performance
PC
95
Mobile
75
SEO
Before:
- Domain Authority (DA) : 1
- Page Authority (PA) : - 0
- Authority score(AS): 7
- Organic Traffic : 0
- Organic Keywords: 0
After (In 2 Months):
- Domain Authority (DA): 13
- Page Authority (PA): 28
- Authority score(AS): 11
- Organic Traffic: 40
- Organic Keywords: 31
