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Good morning everybody especially to my readers (big cashers) it’s a sunny but chilly 53 degree Friday morning here in Iowa.
I just eat a huge ham and cheese omelette ,so I’m nice and full. It’s Darrell back at you guys today for an informative share, what a beautiful day.
Ladies and gentlemen if you have a website or a blog, or if you work with anything related to the internet, you need to know about Search Engine optimization (SEO).
A good way to get started is to familiarize yourself with the most common terms of the trade and below you ‘ll find 57 of them. ( For those who already know use this post as a refresher.) Titled “57 SEO Terms You Should Know”.
Have you heard? About Me.
1. Domain Authority: A system devised by SEO software company Moz to estimate how a website will rank in Search engine results. Points are awarded for each factor Moz believes search engines use to rank any domain and the cumulative score out of 100,is a site’s Domain Authority
2. Google Analytics (GA): A tool Google provides to help you analyze your website’s traffic and learn key information about your audience, allowing you to tailor your content toward your readers and gauge the success of your marketing techniques.
3.Search engine optimization:Tools,techniques,and best practices related to improving a website’s ability to be on the internet and ranked highly among search engine results
Rand Fishkin is cofounder of moz.com, and a huge leader in the field of SEO.
4. Digital marketing strategy:The goal-driven approach a company takes to market its products and services online.
5.Content marketing: A modern marketing strategy in which sellers provide potential customers with relevant, valuable and consistent content in order to establish authority and a trusting relationship in the hopes that it will eventually lead to sales.
6.Direct traffic: Users who reach your website by clicking a direct link.
7.Inbound marketing :Marketing techniques that bring potential customers in to your company by providing their valuable content. Contrasted with outbound marketing.
8.Bounce rate:The percentage of visitors who leave a website after arriving on the landing page rather than clicking through to more pages.
9.Content management system:The system used to manage all aspects of publishing a website’s content including creation,modification,formatting publication,index,search and removal.
10.Blog: A webpage with multiple entries called post,which is updated often and usually displayed chronologically. They vary from personal to informational.
11.Gray hat SEO: SEO strategies that toe the line of search engine guidelines. They are questionable but not in violation of guidelines as black hat SEO tactics.
Read this fun strategic post my Backlink strategy.
12.Cost-per-thousand-mpressions (CPM): The price paid for every thousand views of an ad.
13.Adwords:Gooogle’s advertising services that allows your business to appear at the top of the search results page.
14.Graphic display ads: Also known as banner ads. Ads appearing at the top of webpages which usually consist of image and text.
15.Link juice:A link to a webpage that provides SEO value to that page.
Last time I read the semrush blog I came away with some clever Seo tactics.
16.Internal linking: Also known as page to page linking. Links between one page on a given website to another page on that same site.
17.Landing Page: The webpage a potential customer reaches after following a search engine result or advertisement.
18.Cookies:Cookies are files used by websites to track your movements on the site and remember you after you leave.
19.Click-through-rate (CTR):The percentage of times an ad was clicked on out of the number of times the ad was shown.
20.Long-tail-keywords: A keyword phrase containing at least three words, often used when searching for something specific.
21.Cost-per-click (CPC): In a pay-per-click system, CPC is the price a business pays each time a user clicks on its ad.
22.Lead generation:The practice of getting leads interested in your company’s product or service.
23.Conversion : A marketing term for an audience member taking the seller’s desired course of action. That can vary from clicking on a link,providing contact information to making a sale.
24.Anchor text: The text of a hyperlink which when clicked will bring you to another webpage.
25.Backlinks:Links on an external webpage pointing back to your own.
26.Algorithm:A set of rules a computer is programmed to follow to solve a basic problem or issue. SEO is essentially about understanding Google’s algorithm.
27.B2B: Business to business selling,as opposed to selling to customers.
Our social media management service is a great example of B2B.
28.Content Farm:A website that contains very large quantities of content,typically of low quality.
29.A/B testing:A strategy for measuring the success of a marketing campaign in which two landing pages are created and incoming traffic is split between them to compare the conversion rates of each.
30.Alt tags: HTML code that enables you to tell the search engines what words to associate with an image.
31.Nofollow Links:A link to a website that does not add any search engine value, such as paid advertisements.
32.Organic traffic :Clicks through to your website that do not result from paid search engine results.
33.Podcast:Digital audio files that are usually part of a series,like radio shows.
34.Rich snippets: The sample of content from your website that appears in search engine results.
35.User experience (UX):A person’s overall experience using a product or service.
36.Wordpress: The leading online content management system platform for websites.
37.SSL : An encryption protocol that renders a website safer for users. SSL-encrypted websites have an “s” added in addresses https:// rather than http://.
Read this useful post about SSL Certificates.
38.Slideshare:A network for sharing presentations and infographics online.
39.Search engine rankings: The ordered listing of organic search engine results.
40.Robots.txt file : Also known as the robots exclusion standard or robots exclusion protocol.
41. Structured data and schema:Special website code that gives search engines extra information about the content on your website: that information is sometimes displayed in search results,such as star ratings.
42.Search engine crawlers: An internet bot that systematically scans the World Wide Web so that it can be indexed.
43.Manual actions: Penalties that Google imposes on websites engaging in practices it does not condone.
44.Outbound marketing ;Traditional marketing techniques that “interrupt” a medium such as a television program non-associated ads.
45.Organiic search results: Listings that are the natural result of a search engine inquiry as opposed to those that are sponsored (paid for)
46.Online review profile:The totality of online reviews of your business.
47.Black hat SEO: Aggressive and outdated SEO practices that try to manipulate search engines in order to elevate website’s rankings. These violate SEO guidelines and if caught, will be penalized by Google.
48.Impressions :The number of times a webpage comes up on a search result page that a user has viewed.
49.B2C : Business to customer selling,as opposed to selling to other businesses.
50.Raw URL text:Links that use the URL as anchor text.
51.Linkbuilding:The process of acquiring backlinks to your website.
52. Keyword stuffing:The practice of overloading a webpage’s content and /or tags with keywords. This practice violates search engine guidelines
53.Infographics: Information presented in graphic or image form to make it readily accessible and understandable.
54.Unique selling proposition (USP)The key factor distinguishing a service or product from it’s competitors.
55.Value proposition: A company’s statement explaining the benefit or feature it offers uniquely well.
56.Warm leads:Someone who has already shown a measure of interest in a company’s products or services such as following it on social media.
57.Webpage template: A predesigned webpage that one can purchase and use as a design for their own content.
Ok that’s 57 terms that will be extremely helpful for those blogging 120 days or less. They will definitely get you up to speed and and should help in your daily blogging
I know when I started blogging I didn’t understand all the SEO terminology and fell behind because of it .
For my intermediate bloggers these terms will be like a refresher . So everybody leave me some feedback in the comment section about these terms and how you liked them.
Are they helpful? And definitely share my post to your friends,family and social outlets. Again thanks for stopping by and for supporting me here at the cash blog and y’all have a great weekend.
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