CLIENT: Senturion (luxury supercar key brand)
DATE: Commenced May 2017
ABOUT THIS PROJECT:
Senturion is a truly unique product; a wrist worn item of bling fashioned from precious metals, meteorite and gem stones which can be synched to open a supercar. Surely the ultimate gift for the man or woman who has everything? (Although you will need deep pockets if you fancy picking one up for your significant other).
We’ve been working with the Mayfair based company since 2017, initially engaging to tell the Story of how Chelsea striker David Luiz picked up Senturions for the entire Chelsea squad (plus Roman Abramovich) to celebrate their Premiership title win that year.
It was a fun story to tell and we secured plenty of media coverage including significant front of book leads in the Daily Telegraph and The Times as well as the back pages of all the nationals. We were even the lead story on Mail Online sport (see below).
This year we’ve been inviting journalists down to Mayfair to try out the latest Senturion product and at the same time test drive the company’s rather lovely lime green Lamborghini.
One of the journalists we welcomed was The Daily Mirror’s science and tech editor Shivali Best (pictured above in the Lambo) who shot a great little video about her experiences for the Mirror’s website. Watch it here.
Rounding up all activity we’ve delivered more than 250 million opportunities to view the client’s brand since we started working with them.
See more of our work.
© London PR 2018
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