We’ve worked with the London based king of novelty gifts Shed Simove for the past decade, and even helped him win a Guinness World Record when we won some serious media attention for his best selling book What Every Man Thinks About Apart From Sex, which famously contained 200 empty pages.

This week we’ve been having a blast with Shed and his latest idea, the inflatable speed camera. We launched the product into the media last week, securing substantial features in the Mail Online and The Sun.

Today he’s been on Sky News, confidently telling presenter Sarah Jane Mee that his invention was, “The greatest breakthrough in road safety since the invention of the seat belt.”

As the story gains momentum coverage is starting to come in from some unexpected sources including the RAC website.

Shed is an in demand motivational speaker and his mad cap inventions take him on adventures around the world. We can’t wait to see where the inflatable speed cam will take him.

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