Great start to this week with more weight Loss Coverage for our client Skinny Sprinkles in the Mail online.

We started working with the product back this summer and worked up the tagline of ‘Gastric Band in a glass’. We helped them hit a huge spike in sales when we got it featured in the Mail in August. We were so pleased for the client, who had suffered bad luck with other agencies before coming to London PR. We went into more detail when we blogged about it back then.

Since that incredible start we have consistently delivered national media Coverage and helped earn several high quality hyperlinks into the client’s website. Helping them to build on their market leading position with retailers such as Holland and Barrett.

This morning we were delighted to see more lovely Mail online coverage for the client in the shape of this profile focusing on how key ingredient glucomannan is derived from the rather outlandishly named Devil’s Tongue plant. It was particularly pleasing to see the Gastric Band in a glass message amplified once again.

This shows how, by finding a novel angle, it’s often possible to win profile for a product in the same outlet multiple times. The Mail online is a key target for this particular client due to the massive readership, particularly among young women.

London PR Director Steve McComish said: “The field of weight loss is highly competitive with lots of products jostling to get noticed by consumers. We were impressed with the team behind Skinny Sprinkles and by the scientific evidence that it helps with weight loss and portion control.

“Before we began work on the project on I attended a meeting at Holland and Barrett with the Skinny Sprinkles team and was impressed to see how the product has already won the support of such a respected retailer.

“As the campaign has progressed it has been very rewarding to help define and amplify the client message and we look forward to building on the success we have already achieved together.”

ENDS

© London PR 2017

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