As PR projects go launching a new type of Therapy must be unique. But here at London PR we are always up for a challenge so it was great to welcome the Institute of Brain Working Recursive Therapy (BWRT) as a client earlier this summer.

BWRT is a revolutionary new therapy which has the power to change patterns of thinking in a single session. It is being used across the world in a number of life changing ways such as curing people of phobias and fears which limit their lives.

We have been working with the founder of BWRT Terence Watts to help spread the word about the therapy which differs considerably from such treatments as hypnotherapy and psychotherapy. Unlike these other forms of Therapy Bwrt does not require the subject to enter any kind of trance like state, does not involve regression to any traumatic past events, and does not require a lengthy series of appointments or treatments. Instead the subject usually only requires one or two sessions.

In fact BWRT sounds so amazing that we were a little sceptical at first but after speaking to many people who had been through the therapy we were won over – so many of them said it had changed their lives for the better.

Challenge

The next challenge for us was how to convey this to journalists. Members of our wonderful UK media could be fairly described as a cynical bunch and something like a new type of therapy cab be quite a difficult thing to convey.

We choose to focus on the patients and their incredible real life stories. People like Alisa Youngman, who suffered for years from a debilitating fear of birds. Her phobia was so great that she was afraid to go out for fear of a bird swooping down from above. But after just one session of BWRT she was cured and even enjoyed feeding the birds in St Mark’s Square during a recent holiday to Venice.

Working with health correspondents in the national media we were able to place Alisa’s story in the Daily Mail today – both in print and online. The headline on the print version, New way to wipe out lifelong phobias – in just one session, will make a marvellous endorsement for BWRT.

We are very happy to help spread the word about this ground breaking new therapy.

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