My question for Adam is, “What are your secrets to Driving Hypergrowth online?”
This video is the exclusive, “extended cut” video.
Show Notes:
- Secret #1: Be willing to be scrappy. Don’t test one tactic or tool. Test quickly to see what works & then double down on winners
- Secret #2: Stand out in a sea of sameness. Don’t be boring. Take the time to create content & messaging that’s both different & high-quality.
- Secret #3: Hire amazing people to your team who care more about their end outcomes vs. the individual tactics they’re trying to do.
- In interviews, ask your hire for different data points to justify their previous work. Then ask them to tie it all together.
- To recruit amazing talent, figure out what makes your culture/company uniquely attractive. That’s where you’re going to win.
- Make your career awesome & move up by understanding ALL the numbers — not just the marketing side but on the sales side as well. CEOs & CMOs care about insight, not the nitty gritty of campaigns.
- “Sell the sizzle” of your campaigns to your sales team to show what you’re doing for them & win them to your side.
- Get alignment with your C-suite on where you want to be on customer acquisition cost payback while setting the expectation that that campaigns won’t hit that mark in the first few months.
- Adam’s latest winning tactic: competitor conquesting campaigns. For example, use a technographic research tool (like BuiltWith or Datanyze) to identify companies that onboarded a competitor recently, but their contract renewal period is coming up.
