When people ask about paid search, I tell them I’m all in on the strategy. This wasn’t always the reality. Organic search and social media could drive far better ROI for qu… Read More

Much of the global population remains underserved or wholly excluded from traditional fintech systems. This lack of access to financial services hinders economic growth and perpetuates cycl… Read More

Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from t… Read More

Businesses face numerous challenges when managing and leveraging customer data effectively. With data scattered across multiple systems and channels, creating a unified view of the customer… Read More

The film Minority Report was released in 2002 with a story set in the year 2054. The movie’s futuristic depiction of technology captivated audiences, particularly its gesture-controll… Read More

Organizations face significant challenges in managing, securing, and collaborating on content. Traditional systems often fall short, leading to inefficiencies, security risks, and missed op… Read More

As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not… Read More

Customer loyalty has emerged as a business lifeline in an economic landscape characterized by uncertainty and fierce competition. Too often, during periods of prosperity, companies become e… Read More

Conversion rate is a critical metric for any business with an online presence. It measures the percentage of visitors who take a desired action on your website, such as purchasing, signing… Read More

Let’s face it: digital data is daunting, and many organizations will repeatedly hear the phrase, “We didn’t tag for that” while trying to build better experiences fo… Read More

As we enter a competitive retail world, the little changes often make the biggest difference.  While many brands focus on capturing consumer attention as they enter the store, they… Read More

I’m torn about digital grocery shopping. While I appreciate the convenience of having my groceries delivered or picking them up at the store, I seem to get an inconsistent product sel… Read More

Cookies were once the backbone of online tracking and targeting, and now they are crumbling under privacy concerns. Some web browsers already have strict cookie rules, while Google plans to… Read More

Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the o… Read More

I recently spoke with a CTO at an enterprise organization who said he was skeptical of all the talk of AI. When I asked him to expand on his statement, he was critical of the onslaught of g… Read More

Monitoring key sales performance metrics is crucial for making informed decisions and driving growth. This comprehensive guide will explore four main categories of sales metrics: Revenue Me… Read More

Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social me… Read More

Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and cu… Read More

Every touchpoint with customers and prospects matters. While businesses invest heavily in websites, social media, and advertising, they often overlook one of the most frequently used commun… Read More

E-commerce businesses face the ongoing challenge of converting website traffic into paying customers. With acquisition costs rising, companies need to maximize the value of their existing t… Read More

E-commerce brands face the constant challenge of producing high-quality visual content to attract and engage customers. The demand for fresh, compelling product photos, videos, and social m… Read More

Video content has become essential for businesses and marketers to engage their audience and convey their message effectively. My company recently did a few interviews via Zoom, and we want… Read More

True story: The first successful marketing campaign I ever executed was a fax campaign! My friend launched a business doing parking lot repair and striping, and fax machines reigned supreme… Read More

Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enabl… Read More

Although familiar, the traditional approach to developing and deploying cloud-based applications is struggling to meet the demands of modern mobile apps. Microservices architecture is becom… Read More

Webinars have emerged as a highly effective tool for engaging prospects, nurturing leads, and driving conversions. Webinars offer several key advantages: In-Depth Content Delivery: Webin… Read More

Two critical strategies often emerge in marketing and sales: Demand Generation (demandgen) and Lead Generation (leadgen). While these terms are sometimes used interchangeably, they represen… Read More

Color plays a crucial role in marketing and branding, with the power to evoke emotions, shape perceptions, and influence consumer behavior. While individual experiences and cultural context… Read More

Several years ago, I built a site for some friends to help their new business get off the ground. I licensed an industry-specific WordPress theme from Envato’s marketplace, ThemeFores… Read More

Field sales, also known as outside sales, is a dynamic and essential component of many businesses’ revenue generation strategies. It involves sales representatives venturing out of th… Read More

Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, an… Read More

AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personaliz… Read More

Traditional marketing methods are losing effectiveness as audiences, particularly younger demographics (GenZ), become increasingly immersed in virtual (VR) worlds and interactive experience… Read More

Professionals often struggle to create engaging and visually appealing presentations. The process can be time-consuming, requiring hours to organize content, design slides, and ensure a coh… Read More

Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out o… Read More

When it comes to marketing and customer management, organizations are constantly seeking innovative ways to leverage data for strategic advantage. While Customer Data Platforms (CDPs) are o… Read More

Businesses face increasing challenges in securing email communications and protecting their brand reputation. With the rise of phishing attacks, email spoofing, and business email compromis… Read More

Traditional cold calling and generic email outreach often yield disappointing results, leading to wasted time and missed opportunities. Sales teams struggle to find accurate contact informa… Read More

Website speed has become increasingly critical for user experience (UX), organic search rankings (SEO), and conversions. Yet many WordPress site owners struggle to optimize performance, spe… Read More

Many organizations still rely heavily on outbound marketing strategies to reach potential customers. However, despite significant investments in these tactics, some businesses find their ef… Read More

Quickly gathering and interpreting market research data to make informed decisions is critical for brands today. Traditional research methods can be time-consuming and expensive and often f… Read More

Social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, managing social media effectively requires mor… Read More

Bootstrapping refers to starting and growing a business with little or no external funding. Entrepreneurs who bootstrap rely on their own personal savings, revenue generated by the business… Read More

Businesses and brands constantly seek ways to enhance their online presence and effectively engage with their target audience. Social media platforms have become essential to this endeavor… Read More

Over 25 years ago, I shifted my career from an industrial electrician to an analyst. While I had already accumulated a ton of networking and PC experience and had to periodically program PL… Read More

E-commerce enthusiasts face numerous challenges when launching and scaling their online stores. From identifying trending products to creating compelling store designs and descriptions, the… Read More

A well-crafted sales proposal is critical for securing new business and driving revenue growth. It serves as a persuasive document that showcases your understanding of the potential client… Read More

In the rapidly evolving world of content creation, businesses and creators are constantly seeking ways to leverage the power of artificial intelligence (AI) to streamline their workflows an… Read More

With the proliferation of artificial intelligence and the ease of access to vast information, ensuring the authenticity and integrity of written works, source code, and educational material… Read More

You may have encountered line feeds or carriage returns inserted into the post titles when creating or editing in WordPress. These extra characters can cause formatting issues and make your… Read More

The recent leak of over 14,000 features and ranking signals used in Google’s search engine has sent shockwaves through the technology and privacy communities. While the trove of infor… Read More

LinkedIn is the top social network for B2B professionals worldwide and, arguably, the best channel for B2B marketers to distribute and promote content. It now has over half a billion member… Read More

B2B companies face numerous challenges when it comes to driving revenue growth. The process can be time-consuming and resource-intensive, from identifying the right target audience to nurtu… Read More

Effective email outreach is crucial for building relationships, generating leads, and driving sales. However, managing personalized email campaigns, tracking their performance, and followin… Read More

As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they ca… Read More

It’s not uncommon to walk up to any professional’s desk nowadays and see them with multiple monitors open, a handful of applications, and a dozen browser windows… alongsi… Read More

Data-driven marketing is a strategic approach that leverages customer information and data analytics to optimize marketing efforts, personalize customer experiences, and drive business grow… Read More

Marketers face the constant challenge of capturing their audience’s attention and driving conversions. With countless emails flooding inboxes daily, finding ways to stand out and enco… Read More

Yesterday, I had the pleasure of meeting with a leading commercial real estate company in the region. He’s a long-time friend and a great networker, so we try to meet every few months… Read More

Entrepreneurs face many challenges when valuing, selling, or acquiring websites. The digital landscape is constantly evolving, making it difficult for website owners to determine the true w… Read More

Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should s… Read More

Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via… Read More

Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without makin… Read More

Getting your content indexed on Google is crucial for SEO and driving organic traffic to your website. Google discovers and indexes URLs through a combination of methods, including followin… Read More

Memorial Day, observed annually on the last Monday of May in the United States, is a day of remembrance and gratitude for the brave men and women who sacrificed their lives in service to th… Read More

B2B sales teams face numerous challenges when prospecting and engaging potential clients. Managing outreach across multiple channels, tracking analytics, and streamlining team efforts can b… Read More

Is investing in customer loyalty still a good idea? Sure, if you know which strings to pull. Find out which strategies work in 2024 – get inspired with our list of the most creative a… Read More

Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterpri… Read More

In this digital age, the marketing landscape is a battlefield. Brands constantly bombard consumers with ads on any platform they are active on, leading to a phenomenon known as digital over… Read More

For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don’… Read More

Fear is a powerful emotion that often prevents us from reaching our full potential. It can manifest in various forms, such as the fear of failure, rejection, or even success. Many of us hav… Read More

The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Actio… Read More

In today’s increasingly competitive online environment, impactful marketing campaigns can make all the difference between achieving sufficient exposure and falling behind rivals. With… Read More

Having produced and hosted some world-class B2B podcasts, I’ve realized the immense potential it holds for B2B companies looking to connect with their target audience, share valuable… Read More

Data often travels embedded within uniform resource locators (URLs) to reach its destination. However, not all characters play well within URLs’ strict rules. URL encoding is a transl… Read More

Influencer marketing has become a crucial aspect of many companies’ marketing strategies. Influencers are individuals who have the power to affect the purchasing decisions of others d… Read More

Content creators who utilize artificial intelligence (AI) face a unique challenge: leveraging GenAI’s power and efficiency while maintaining the authenticity and relatability that res… Read More

Blogging and social media have become powerful tools for businesses to connect with their audience personally. However, many NPOs often overlook the potential of leveraging their philanthro… Read More

Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts d… Read More

Embedding X content on your website offers several key benefits. It seamlessly integrates engaging, interactive, real-time content from the X platform into your site. Embedded X posts and t… Read More

In 2006, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams launched Twitter, a microblogging platform that would revolutionize online communication. Initially designed as an SMS-based s… Read More

I have a good friend who owns a home services business that I’ve helped over the years. He often tells me how his competitors are all over social media and he feels left behind becaus… Read More

Every quarter, Propel PRM comes out with its Media Barometer, looking at pitching data from over 400,000 real pitches sent through its platform. The company does this by anonymizing and agg… Read More

Businesses are constantly seeking ways to streamline their processes, automate tedious tasks, and harness the power of data. However, many are drowning in manual work, copy-pasting data, an… Read More

A colleague of mine migrated a client site in preparation for taking over their account and was stunned when, upon successful migration, the site didn’t function correctly. The issue… Read More

Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet tod… Read More

Publishers face the ongoing challenge of building and retaining an engaged audience. With social media platforms’ ever-changing algorithms and policies, it has become increasingly dif… Read More

As we move through an era marked by rapid technological advancements, the marketing sector emerges as an arena of profound change. Driving this transformation is artificial intelligence (AI… Read More

Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication chan… Read More

If you manage a large website, chances are that you search it all the time. You may also have a selection of favorite sites where you’re always searching internally for information. Y… Read More

A deep understanding of the competitive landscape is beneficial and crucial for any company aspiring to lead in the technology sector. This detailed exploration sheds light on how leading t… Read More

In the vibrant tapestry of the Asia Pacific’s business landscape, the interplay between social media trends and business innovation has become increasingly pronounced. As businesses s… Read More

Today’s CDPs struggle to meet the time and availability thresholds organizations need to utilize their data, resulting in lost opportunities and revenue.  67 percent of respo… Read More

If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more.  Videos are an ex… Read More

The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies… Read More

The battle over Google’s Privacy Sandbox reveals a stark truth: incremental adjustments won’t suffice in a privacy-conscious advertising environment. The IAB Tech Lab‘s as… Read More

Managing our schedules and staying on top of our tasks can be overwhelming. With countless meetings, deadlines, and personal commitments, it’s easy to feel like we’re constantly… Read More

I’m currently building out a new WordPress site for my company. In the twenty years that I’ve been developing sites, the CMS has expanded with some incredible themes, plugins, a… Read More

Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance M… Read More

Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage r… Read More