What is Ecommerce SEO?
Ecommerce SEO is the method of enhancing your online store’s Search visibility in search engines. When people search for your products, you want to rank as high as possible in order to get more traffic. Compared with paid SEO it can bring you more traffic at a low cost.
It is important for eCommerce stores to understand how to optimize their web pages for search engines. If they are not able to do so, they will not be able to compete with other eCommerce stores that rank higher in SERPs.
This blog will discuss what you need to know about eCommerce SEO and the different strategies that can be used for it.
What is Shopify SEO?
Shopify SEO is the process of optimizing your Shopify store for search engines. It’s an important part of any eCommerce strategy as it can help you reach new customers and increase sales.
Shopify SEO comes with a number of benefits:
– Improves visibility in search engine results pages (SERP).
– Increases the number of visitors to your website.
– Increases the return on investment (ROI).
Optimize title and meta description:
Optimizing a title and Meta Description is important for SEO. A good title should be catchy and descriptive. It should also have the keyword in it. The meta description is the snippet that you see on search engine results pages (SERPs).
The goal of a meta description is to give searchers just enough information to make them want to click on your site. It’s not about selling, but about making your site look interesting enough for people to want to explore it further.
Steps to add title and description on Shopify website
- Navigate to Online Store > Preferences in your Shopify admin.
- Enter a page title and meta description for your online store.
- Save the page.
Steps to add title and description for products in Shopify website
- Navigate to Products > Collections in your Shopify admin.
- Choose a Collection from the listing
- Click Edit on the Search engine listing
- Enter a page title and meta description for your product.
- Save the page.
Steps to add title and description for Collections in Shopify website
- Navigate to Products > Collections in your Shopify admin.
- Choose a Collection from the listing
- Click Edit on the Search engine listing
- Enter a page title and meta description for your product.
- Save the page.
Optimize image alt text:
Image alt text is a great way to help search engines to understand your images. It is a good idea to optimize the alt text for SEO, as this will help your image rank higher in SERPs.
Image alt text should be a concise and accurate description of the image that also includes keywords that are relevant to the content on the page.
The best way to optimize an image’s alt text is by using a combination of keywords and descriptive words. For example, if you are uploading an image of your company’s logo, use the company name as well as what it does in order to increase its visibility in SERPs.
Steps to add Image alt text on the Shopify website:
- Go to Products in your Shopify admin.
- Select the product with the image you want to change.
- Click on the image, then select Edit alt text.
- Enter alternate text for the image that is descriptive.
- Click the Save alt text
Steps to add image alt text for a featured image in a collection or blog post:
- Select the collection or blog post that you want to edit by clicking its name.
- Click Update, then Edit image, under the image.
- Enter alternate text for the image that is descriptive.
- Save the page.
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The post A step-by-step guide to optimizing SEO for your Shopify website appeared first on Pixel Studios.
