One of the most important aspects of content curation is the ability to grow your brand’s reach and authority on social media. This helps you to establish strong broadcasting channels in order to distribute your own content and drive targeted traffic to your website. For these reasons, we launched a feature that will help you mix your in-house content with your Curated Posts which will help you to own a larger share of voice online and drive tangible results.

Who Has Access?

This feature is available with inboundli Pro and Enterprise accounts.

Where to Find the Feature?

To find your in-house content stream, navigate to the “Saved” page and switch to the tab titled “My content”.

How to Mix In-House with Curated Content in inboundli?

On the “My content” tab, you will find content from your blog, descending from newest to latest. You can use the search field to find content about specific topics or use the “Sort by” dropdown to sort content by publishing date, word count or share count.

The search term and sorting parameters you choose will be highlighted on the returned pieces of content.

After finding the article you are interested in, you can either share it to your social networks or add it to your blog digest.

Summary

Regularly mixing and reposting your own content between Curated posts will give you more visibility on social media which results in more traffic to your website. As a best practice, we recommend mixing one original post every four curated posts.

This feature is about to get many new upgrades, so stay tuned into the upcoming changes.