One of the biggest problems haunting Social media websites are spam accounts. Over the years social networks found a creative and efficient way of battling fake accounts: Ghost Banning.

On the up side, this method keeps spammers thinking that they have active social accounts while isolating them from the community and making their posts invisible. On the down side, algorithms that select who to ghost ban aren't perfect and can capture innocent users.

Check out this article to learn what not to do drop in order to avoid getting ghost banned on social media.

Is it a bug? Possibly, every website suffers from them sometimes, and the interactive features can be the first to go haywire. For those sites that have a server maintenance scheduled, it is a likely culprit. But another possibility is that something much more sinister might be afoot. You could have been “ghost banned.”...

Because buyer journeys are rapidly changing, social selling is on the rise and is a promising strategy for many industries. To make sure that you tap into the opportunities provided by social media, it's important to correctly set up your accounts and presence. Read on to find out the basics of preparing your social media for sales.

Social networks provide an amazing opportunity for you to keep representing your good work 24/7. This means it’s so important to have a great profile that gives the best impression of you and your company. Remember; you sell human to human so impressions matter!...

One of the hardest things about social media is figuring out what your audience will engage with and why. The main problem is that there isn't a silver bullet to address this and what is needed is a healthy mix of components to make the most out of your social media channels. This article offers multiple ideas to create an engaging mix of content for your social media audience.

Many marketers struggle with posting valuable content on social media, but it doesn’t have to be this way...

Just above, we linked to an article that help marketers generate creative ideas about what to post on social media. The next question is how to post that content in a way that maximizes reach and engagement with your social posts. This infographic gives a detailed overview of the best practices for posting to YouTube, Facebook, Twitter, Pinterest and Google+.

It’s easy to get into the habit of robotically posting content to social media every day. However, how you post to social media is just as important as the content itself...

Data-driven decisions depend on the data you choose to measure. Data you choose to measure depends on your goals. And what about your goals? Those depend on the company's vision.

These dependencies create complexity and make it hard to create a structured framework for decision making. This article provides a detailed and logical process to ensure that your marketing strategy is driven by results.

When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?”...