In our previous blog, we discussed our plans for a marketing Experiment. We wanted to learn, ‘Is the Static Call to Action a thing of the past?’. A blog post released by HubSpot inspired us. They ran an experiment with interesting results. They found that slide-in calls to action performed better than the static call to actions. We wanted to replicate this experiment and see what would happen. Specifically, we wanted to see if we could improve our call to action results by using a slide in call to action.