Before we begin, you need to do away with any conceptions you may already have about Marketing. The traditionalist may have a rather frustrating undertaking before them if they were to attempt to understand the abstract nature of Saas marketing. SaaS, or Software as a Service, cannot follow the normal rules of marketing for the product being sold isn’t, in most cases, tangible. Welcome to SaaS, where your service offered is intrinsic to your customer service. That’s right, your care towards your clients becomes an actual asset that reaps a return. It’s no wonder why hundreds of savvy marketers are switching to a SaaS model. With its high adoption rate, lower cost of initial setup, effortless upgrade system, and easy integration, SaaS is now more widely used than ever for those looking to enhance their online business. While this business approach is effectual, it is only so if implemented correctly. That’s why readjusting your approach to traditionalist marketing methodology is necessary before even considering using this model.