Content is undoubtedly an integral part of any business Marketing strategy-- whether what you print in a brochure or post on your company Facebook page. Traditionally, content for marketing purposes was developed from the company’s point of view. The goal was to overpower competitors and stand out in front of potential customers with a writing style of flashy exclamations and exaggerated descriptions. In contrast, a new philosophy is now taking the stage to put the customer’s perspective at the center of content: inbound marketing.