Thank you pages are the icing on the cake that is your enticing, conversion-boosting offer. Now that your new contact has already provided their information in the form on the landing page, the thank you page is their chance to access their download, eBook, white paper, subscription, or coupon code. All that’s left then is to show them some extra love and encourage them to continue clicking around until they become a customer. While this category of webpage does not require too much when it comes to complex design, a successful thank you page remains clear, concise, and encouraging.