With plenty of new Marketing tips, tricks, and ideas coming out all the time, Email consistently persists as one of the best ways to communicate with your contacts at all stages of the inbound marketing process. The goal of any email is to get the reader to click, whether it’s to download from a landing page, to view a new product, or to RSVP to an upcoming event. Even with an email list that seems to have plateaued, there are still many reasons for these longtime subscribers to jump from their inbox to your website and boost your traffic.