One of the worst feelings when running an online business is, “I hate my website”. Depending on who you are, this feeling can come up every 6 months, 6 weeks, or 6 minutes. These thoughts are often unfounded and are influenced mainly of a fear that something on the website should be better. Of course, it could always be better, but that’s not usually what happens. It’s difficult to claim that website redesigns are not improvements, but they are definitely not efficient. That’s what a new web redesign methodology addresses. Let me introduce you to Growth Driven Design.