Approximately a month left for 2015 and Search, and content marketers have likely been drowned into the exertion of content, keywords, links, and conversions.  As 2016 is not too far, it’s the right time to identify the SEO trends that would conquer the search marketing next year. To put it plain, a lot of changes have affected search in 2015, and as marketing managers and SEO agencies assess the impact the previous year’s strategy has done on the performance of their search rankings, are making decisions to optimize for the Christmas holiday sales season now.

So let’s take a sneak peek into the Search engine optimization trends predicted for online businesses for 2016?

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) has been a media speak in 2015 – if the users are there but not getting converting, and then Conversion Rate Optimization is executed. Apparently conversions are calculated differently from one website to another, but in 2016 the use of conversion rate optimization will turn out to be more refined. Web strategists will take more advantage of web tracking as well as event tracking in Google Analytics to catch on how to get users to convert faster, with a smaller attention span. The use of CRO is also likely to rise the number of different conversion types and different phases along the sales procedure.

The Interactive Content Will Play Significant Role

Content is one of the essential factors for SEO, but it seems interactive content will look to reign in 2016. Infographics are already quite widespread as a selling point, have never actually become airborne among users, but interactive content, just as online quizzes, is sure to kindle user engagement and interaction with a brand. 2016 may envisage this progressing further with mobile app usage, as the smartphone is the ideal tool for user interaction.

Page Tagging Matters!

In the year 2015, mobile out shined desktop for online search use and in the year 2016 we will see this increase further and result in heading tags being implemented at a greater rate, and may be more recurrently, than what we do at present. Providing structure to mobile users will lead to the need for different devices and browsers to load pages separately. The symmetrizing structure on the entire page till the H5 tags will help in this happening with effortlessness.

Local Search Will Gain More Attention

Local search is becoming the focus of businesses that need to be more persuasive in what they do. Google Businesses/Places now only display 3 results instead of 7 in the first occurrence, but a new click-through will show a list of around 20 results. Local businesses or big companies with local warehouses or shops should put schema tagging and local listings as a top priority to conquer a local market that will be gaining more and more applicable results in 2016.

App Store Optimization (ASO)

The upsurge of mobile has led to a higher number of companies developing apps, hence creating a necessity for App Store Optimization (ASO) to compete against one another. Also required are more technical deep-linking facets of app management, whereby app pages will display in search results. Mobile users are progressively using device search tools opposing search engines, to come to the point and get to the information faster. Businesses searching for mobile users need to build and market apps accordingly to take prospects directly to their official apps – omitting a visit to the site.

Real Time Panda Updates

Next year will witness Real Time Panda Algorithm Updates in full steam. It is expected that the algorithm will be updated and launched by the end of 2015, so the year 2016 will be the year SEO firms and web managers will begin to use the update to their benefit where necessary.

To Conclude
Do not miss to stay updated with these predictions of SEO Trends For 2016 and get on top of your SEO game in the coming year. All the best!

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