In the 21st century, hardly any business might not be using Facebook for Social Media Marketing. This is because millions of people use FB frequently, making it the key social media website for marketers. Actually, Facebook social media marketing is profitable, exclusive and flexible compared to any other marketing mediums. Did you know Facebook is the biggest website in the world and in reality out populates the United States with more than 500 million active users? Amazing fact! This is not it, check out few more stats about FB to know about its dynamism.

What Numbers have to say about Facebook?

• 500 million+ active users

• People spend 700 billion+ minutes per month on Facebook

• There are 900 million+ objects that people interact with (groups, community pages, events, and pages)

• Average user creates 90 pieces of content every month

• 30 billion+ pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Bravo!

Basically, FB marketing is just using this website to market a brand, company, product or service. Though it seems to be a child’s play, victory with this form of marketing needs more than a few friends and a fan page. When used effectually, marketing through FB can serve business with sensational benefits and outcomes. In Facebook social media marketing, you need to understand which of the legion networks to connect with. Then, you require determining optimum messages, the frequency of posting, expenses of social media management, integration with other marketing networks, and how to leverage the billions of people who supposedly use social media.

Advantages of Facebook Social Media Marketing for Businesses

Free Publicity

Exposure is also one of the best benefits of Facebook marketing. Each time a new person likes your page, share something from your page or endorses your business to their friends, FB augments your exposure. In certain scenarios, a post can range way beyond one’s anticipation – this is often denoted to as ‘going viral’.

Improves Brand Awareness

Facebook marketing can support businesses to significantly improve their brand identity. Once a business creates a presence on Facebook, they can then work on growing awareness among their target customer. This can be done by creating a business page, making use of paid ads and utilizing FB groups. For building a brand, you need to demonstrate your business exceptionally in front of people. With 600 million+ members and rising, FB proffers you an outstanding opportunity to present your business as a brand.

Networking

As it is genuinely built to help people create networks, FB marketing provides business extensive opportunities for this. As you network and join with others, you’ll elevate visibility among your target market. You might search for other individuals or businesses that into the same industry, and become a fan of their page or profile, thus opening all kinds of extra opportunities.

Communication with Customers

Interacting with customers can become a major benefit to any business as they can find out what their customers likes and dislikes. It allows them to build relationships with their target audience, replying questions, providing explanations, and fixing problems.

There are a number of methods that can be used for interacting with the customer, such as creating promotions and events, conducting competitions and contests, offering discounts, free eBooks as well as downloads, etc. Also, requesting your customers for their ideas, views, and practical criticism could help in enhancing your services/products and future interaction with them. If done correctly, it can also support in solving a huge PR problem like a product recall.

Increasing Website Traffic

Increasing website traffic is one more momentous benefit. Bringing traffic to your website is necessary for a business’s success and Facebook allows stress-free linking of your FB pages with your website.

While you may be striving to carve value-added brand reputation, driving targeted customers to your website and increasing interaction with customers are indispensable. Leveraging FB marketing will multiply website traffic, and therefore, certainly grow profit margins and sales.

To Conclude

Using social media marketing is an essential part of any marketing strategy, and while there are many other social media platforms, Facebook is one of the largest channel offering businesses excellent results.

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