Research & Locate Your Audience on Social Media
Are you struggling in finding your correct customers? Or don’t know how to find people who can be useful for you in generating your sales.
So many SEO experts or Business Owners fails in researching & locating the root customers they can find which can work in generating their sales.
This is a massive opportunity, to learn something new.
To optimize your marketing efforts, it is very much important to know who are your customers, where do they live, do they research for your product?
In this blogpost, you will be able to discover all these things.
So feel relax where you are sitting and read these 5 clever ways.
Find Your Optimal Customer
Whenever a new website for marketing comes to me, I ask myself, “Who is Ideal Customer for this business?”
Many answers come in mind, that whether it is a people who eat to live only, bosses, people looking for job, students, women at home. May be these answers are right but they can’t help you and me to find our Audience because they don’t help that where to spend more time.
Ryan Battles says in his famous post that “An avatar is a fictitious character that represents your ideal customer”
From this, you can have an idea that you have to create a fictitious persona of your ideal customer to the point of naming it. More clear your persona more easier you can find your audience on Social media.
Know Your Audience Size
Once you know the persona of your audience how they look like, you can use various methods, for example Facebook Ads Manager to determine the size of your customers.
For example, if you want to reach audience in Mohali who are searching for Best Web Developer Company, you can find out that about 56,000 people matches to that persona.
This is very good information you got about your business because if your audience is very much small, then you have to change your offers to expand your customers. On other hand, if your customer size is too large, always target to small niche for initial start.
It is true that everyone is not on Facebook. According to recent analysis, around 20% of world’s total population uses Facebook every month. This value can be more (or less) depending on your customers, but it’s a good start.
If you are in business from some time or from longer time, you must have customers that you can survey.
Before spending money on ad campaigns on social media channels first you must know that where your audience spend their time on internet.
As a part of your survey you can ask these questions to your customers:
• What social media sites do you regularly use?
• What websites do you visit for information on?
• Do you listen to podcasts?
• Do you regularly read blogs?
• What people do you follow or pay attention to online?
You can use Survey Monkey to collect your customer’s answers.
Keep an Eye on Online Behavior
What to do if your business is new or you have just initiated or your customer size is very small? In these cases, you can pause your surveys or campaigns and can focus on online behavior.
Pew Research Center can help you in generating demographics of your audience. You can read after finding the studies or infographics that provide information about various countries.
Last Step: Find & Connect with Your Audience
Once you get all the desired results from the survey and reviewed demographics of your audience, it’s now the time to put your work accross different social channels.
You can upload your email database to almost all social media websites.
As you can see, there is a lot of potential when it comes to using ‘Social Media Platform to know Audience.’
In any case, you now know more than most marketers when it comes to researching on Social Media – all that’s left now is for you to use these ways of your own!
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