Website credibility is a key factor for a successful business. A credible website will increase your sales and customer engagement. This is the main reason why you need a credible website for your business.
How to boost your website credibility
1. Customer Service
Make sure it’s easy for people to get in touch with you via your website. Remember customers like to have customer support options. For example:
Live web chat
Making it easy for customers to get in touch with you means they can quickly ask a question about your product or service. This makes it more likely that they will make a purchase as it helps them to feel more secure knowing they can easily get in touch if they have a problem.
2. Contact Details
Put your contact details on your website. Sounds simple right? You would be surprised how many websites don’t! At a minimum, you should include your phone, email, and a physical address.
When you can’t find contact information on a website you don’t trust it.
3. Social Media
Links to social media platforms such as Facebook, LinkedIn, Pinterest, YouTube or Instagram are also helpful in building credibility as they show that the business is trading and promoting itself on several platforms. There is no trustworthy business without a social media presence.
4. Reviews and customer testimonials
Google reviews, Facebook reviews and customer testimonials all help to create an increased level of social proof. This helps build credibility for your brand and your website.
5. Articles and press
Don’t underestimate the power of print media. Articles, editorials or mentions in the press are another great way to build your brand and create online credibility. Add these articles or add a link to them on your website. If there are some great images used in the article, share these on your website too, which again helps to build the profile of your business.
6. About Us page
An informative “About Us” page listing credentials and experience is also a great way to boost credibility. After the “Homepage” the “About us” page on a website is one of the most visited pages. It’s the page with more details about you and your business.
Tips for An Effective Website
If you want to increase your traffic and sales, it’s important to have an effective website design that is attractive to your targeted audience.
Qualities of an effective website
A proper website is designed with the end user in mind. This means a simplified interface that is not difficult to understand. Moreover, you do not want visitors to skip your site in search of competitors’ platforms because they cannot find what they are looking for.
Have menu items at a prominent part of your first page so that users do not have to struggle in looking for information.
2. Interactive Interface
Obviously, not many people will want to stay a minute longer on a platform that is boring. Depending on your goals or the products being advertised, you can add pictures and short videos to captivate those who come to look for information.
Interactivity also implies accepting feedback from visitors and offering them contacts to get in touch with you. You can also have a “Help” page where questions that may arise from users are pre-answered.
3. Fast Load Pages
There is nothing as frustrating as a website that takes forever to load! Users are presented with many options online and if yours takes a long time to show, they might simply move on to the next alternative.
4. Screen Resolution
While the web design might look appealing from your end, the end users might not enjoy good viewership of the same. Such a problem might be caused by an incompatibility in resolutions.
Screen resolutions are very important for newer computer and mobile devices. Therefore, it is crucial to be sure that the website will not appear pixilated when displayed on certain screen resolutions.
5. Search Engine Optimization (SEO)
While Search Engine Optimization (SEO) is usually achieved after the website has been created and involves a mix of marketing strategies, it is important to think about during web creation.
Think of all the features that a website ought to have if it is to be search engine optimized easily. Making room for videos and pictures will come in handy at the time when the website is being promoted to make it appear at the top of search engine results.