Yesterday I had the opportunity to join Amanda, Austin, and Nick to Wordstream Live 2018 at Google’s Chicago HQ. It was a day packed with presentations, keynote speakers, and a ferocious Twitter contest (congrats to Nick for winning a Google Home). The speakers from WordStream and Google were all really knowledgeable, and their presentations were fun and interactive.
As the presentations began, I immediately felt a bit out of my depth. Many of the terms and concepts used were unfamiliar to me, a fresh face in the marketing/advertising community. It was a little overwhelming when everyone would take their phones out to take a picture of an important graph or diagram, and I didn’t even know what I was looking at. At first, I took to my phone to get definitions and clear up what I couldn’t figure out myself, but that left me behind once I checked back into the presentation. I figured it best to not get hung up on the technical terms since I couldn’t learn it all in a day. I found myself less overwhelmed and a lot more engaged (caffeinated) in the next couple of speaker’s words. Turns out, I actually learned a lot.
10 Things I Learned at WordStream Live:
- Even if someone doesn’t click on your add, Consumers still remember who you are with surprising accuracy
- Consumers say they intentionally avoid clicking on ads, but consumers also can only tell the difference between paid and organic results about 50% of the time
- The same consumers respond to the same ad differently depending on mobile vs. desktop
- SEO and PPC are not mutually exclusive (for example, it allows you to appear twice on the first page of search results)
- Search (Google) and Social (Facebook) are almost identical in terms of advertising revenue
- Google and other search engines allow consumers to find you, while Facebook and Instagram allow you to seek out consumers
- A/B testing is the recommended way to experiment with new ad campaigns for things like blog titles, emails, Facebook Ads, etc …
- A great ad is useless without a solid landing page
- You have ~3 seconds to capture a consumers attention when they visit your site.
- Long tail keywords are becoming more popular with voice searches (Ex: cheese curds VS. best cheese curds in Milwaukee)
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