In case you haven't hear the news yet, several employees at the car dealership appeared on security camera video belittling and harassing the driver over, wait for it...a $7 tip. Apparently the staff tipped Tansey approximately $7 on an order just over $42. They called Palace Pizza afterward and indicated they wanted their change. Upon returning to the dealership, Tansey returned the $7 as they requested, but the story didn't finish with him taking the high road. The dealership staff verbally harassed him, wanting to call the pizza shop to get him fired, and at one point a staff member can even be heard saying she would "put my foot in your ass".

In a moment of bad judgment, someone from the dealership thought the exchange was funny enough to upload to YouTube. That decision, along with the other decisions (calling the driver to return the tip money and harassing him when he returned) are not exactly inconsequential. Not only do local residents (i.e. car shoppers) now get a glimpse into who these dealership employees really are, but the video has gone viral and put the dealership on the international stage for the whole world to see exactly how rude they are.

Reputation management has become an important segment of a car dealer's list of things to worry about. Review sites such as Yelp! are popping up everywhere, and when something bad happens to a customer, they often take to these review sites to express their displeasure. Smart dealerships address customer complaints in the same public forum they are lodged. This shows other potential customers that the dealership truly wants customers to have a good experience, and that they want to work with people to make them happy whenever possible. I don't think there's any amount of reputation management that can help this dealer. I suspect they'll change their business name very soon to help mitigate some of the public backlash. As of the time this post is being written, there are around 2500 reviews on Google, over 1700 on Yelp!, their Facebook page has been taken down, and obviously most of the reviews are one star or otherwise negative.

Lesson: If you're going to do something stupid, don't upload the video of you doing that thing, and certainly don't expect it to help business. RIP F & R Auto Sales. At least we have a video to remember you by: