So far we have spoken about how important it is to mind the design and focus on the message when creating effective exit-intent overlay.  Today let’s focus on yet another Rule, that all digital marketers and designers should swear by –  keeping your target in sight.

Third rule: Keep Target in Sight

Obviously not only what you’re showing matters, but whom are you showing it to does as well. Knowing your customers is one of the basic rules of marketing, and applies also to exit-intent solution. If you want to achieve truly impressive results, you have to reach right customer at the right moment, and you need to know what you want from him in order to tackle that challenge correctly.

Think about the problem. Have abnormally big bounce rate? Try generic message on your landing page. Visitors leaving mid-registration? Remind them why they started the process in the first place. Clients abandoning their shopping carts? Offer small discount.

Knowing your customers means also knowing their behavior on the website. Try showing related products to the ones your visitor already saw and be aware of any special occasions coming up, which may be the reason for their visit. Depending on how they act, you have to react accordingly.

Targeting options

MaxTraffic offers a range of Targeting Options for your specific needs. Whether is user or page specific content, website behavior or source of traffic. With extensive capabilities of our platform, you are able to reach the right customer at the right time. During your free trial you are able to check the effectiveness of our solutions and with A/B testing cover all the bases, so no customer gets left behind.

Want all 4 rules in one place? Click below to download a free copy of our eBook  20 Exit-Examples and 4 Rules to Make Them Work.