In this interview Clark Buckner from TechnologyAdvice.com spoke with Fiksu’s vice president of new market and media solutions about strategic actions that generate loyal users, and overcome Mobile Marketing industry challenges.

Clark Buckner: Now we're looking at where the digital industry is today. Where do you think the biggest challenge is? Or maybe where some of the biggest misconceptions are today in the Mobile Marketing field where in the end specifically with gaming?

Glenn Kiladis: There are a lot of answers to it. I think... So one thing to note is prior to me joining Fiksu. I was actually the VP of marketing and monetization for a big social app called Haywire. And so I was doing mobile user app acquisition about 3 years ago when there were a lot less tools and technology and traffic to take advantage of to build an audience.

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