This is a guest post by Irene Samozdran from PDFfiller. PDFfiller is an online editing tool for PDF files used by various business owners. Irene Samozdran is a content marketer at PDFfiller. She switched from a career in journalism to exploring Marketing and content strategies. She enjoys doing interviews with developers and storytelling experiments. Native content, native advertising Go native or go home! In February Rickard Lawson put forth this zero alternative rule in his article where he outlined the rise of native advertising. Due to low revenue from video advertising, banner ads and the popularity of ad-blockers, marketers now

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