One of the biggest problems brands face on Amazon is keeping control of their content. Thanks to the fact that any seller can edit a product listing (like a wiki), content can change at virtually any moment, and cause a Brand all sorts of grief in the process. This is one of the biggest reasons why Amazon’s Brand Registry was originally created and then re-launched as Brand Registry 2.0.

For many sellers and brands, enrolling in 2.0 has proven to be challenging, and in today’s video, I’m going to walk you through how we do it.

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