Do you really need a website design and development company when you can launch your website on your own?

The answer is yes. 

You do need professional help to plan a good online strategy and put your best foot forward with technology driven web pages. Regardless of many free-to-download web development software apps doing the rounds, it makes good sense to hire the expertise of skilled web designers and developers for the task on hand.

Read on for why you need to access the skills of a reputed website design and development company for your digital marketing purposes, and not rely on DIY techniques only.

Positive Impressions for First Time Visitors

Your online revenues are directly proportional to how your customers perceive your business when visiting your website. Their opinions are based on the way your site looks, ease of navigation, layout of content, design of the page, graphics and media inputs, and so forth. However good your services or products may be in reality, they will fail to sell if your website does not do the talking. This is where the skills of professional web developers and designers come into play. With years of experience on their side, these experts go an extra mile to help you create the right first impression for your existing and perspective clients alike.

Latest Mobile Technologies

Today, mobile technology has taken over the traditional ways of web design and development. Because of this reason, it is important that your website contains responsive web designs and is mobile compatible. As a freelancer or DIY expert, you may not have the right inputs for creating a well-presented mobile version of your business portal. On the other hand, a web design company that’s equipped with the skills of integrating responsive design technology can save you hundreds of dollars--by making your website compatible with existing and futuristic technologies.

Images that are High-DPI Retina Optimized

Most amateurishly constructed websites tend to have fuzzy and low resolution images when viewed from high-def tablets or the latest models of iPhones. This is because new high-resolution devices are designed to support high-dpi or “retina-compatible” images. A professional web design company will make the same images appear razor-sharp on iPhones, iPads, the Nexus 7 and all other devices.

Better Designs

Pre-made templates (offered by a web hosting company’s free built-in website maker) offer basic designs that are replicated by many. By hiring a web design expert, you may expect clean, original, and customized designs that address your business goals to perfection. Better designs showcase powerful branding for your organization and attract more traffic.

Faster Websites

Professional website developers integrate smart plug-ins and other third party tools for enhancing the security and speed of your online business operations. They have access to popular testing tools such as GT-Metrix. These tools are relevant for rating the overall quality of your portal’s coding. The way in which your website is coded impacts its overall performance, so it’s imperative that you go for the best.

Way Forward 

By hiring professional expertise with regards to your web design and development needs, you are in effect paying for better quality tools, higher performance metrics, and technological inputs that are not within the reach of your DIY efforts. Go for it.