Google Analytics (Universal Analytics) is coming to an end. Google has just announced that as of July 1st, 2023, it will stop working (won’t receive any more data from your website). This is unfortunate because it had a lot to offer over its replacement – GA4.  Previously, I had been advising clients to stick with Google Analytics as long as possible. However, with the imminent shutdown of Google Analytics, I’m now advising clients to switch to GA4 as soon as possible. The reason being that if you switch to GA as soon as possible you will be able to have...

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