Transportation Marketing Automation Overview Marketing Automation is widely used throughout other industries but Trucking and Logistics companies seem slow to adopt Marketing Automation.  Transportation Marketing Automation is a great way to fire start your sales team with qualified leads.  Plus, because it’s automated, contact activity is no longer dependent upon the limitations of your sales team.  Your sales team only have to deal with qualified leads that are identified in the marketing system as engaged interested buyers. The key benefits of Marketing Automation in the transportation and logistics industries are lower cost per lead, lower sales cost per new customer,...

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