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The Best of Brand Storytelling: Using Video To Connect With Your Audience

We had the pleasure of hosting an event here in the office last week. Called The Best of Brand Storytelling, it focused on two recurring, influential trends going on in the video industry right now. Two panels of knowledgeable speakers discussed each topic alongside our CEO Megan Cunningham.

The first panel was on Corporate Social Responsibility efforts and how the use of video can help brands amplify and express their stories in ways that engage their audiences. Brian Becker (Head of Digital Content at JPMorgan Chase), Linda McNair (Founding Principal at Advocate Strategies / CSR Communications Lead at Adobe), and Stephen Madden (Digital Content Strategist at Nutrisystem) were on hand to discuss projects we’ve produced for them — to talk about how they came to fruition and why they’ve been vital to each company’s branded content strategy.

We showed the video below as an introduction to the panel. Check it out for a better idea of what each project is all about:

The second panel was about the increasingly important relationship between the brand and the influencer. Jonathan Pardo of Free Association Management spoke about his experience managing bands with gigantic social Media followings, like Boyce Avenue and many more. Musician Grace Weber talked about her experience as a budding social influencer, telling of her first branded projects and gigs. Ebony Nunez of the YouTube channel Olivia Has 2 Moms discussed a recent video project created for Tylenol’s #HowWeFamily campaign, elaborating on how YouTube has given her family a voice within the LGBT community and beyond.

See some examples of their work below:

Boyce Avenue:

Grace Weber:

Olivia Has 2 Moms:

This event was produced in conjunction with Gotham Media and featured a fun and delicious tequila tasting courtesy of Joios!

Any thoughts on the video? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact [email protected], 646-486-7109, or visit

This post first appeared on Magnet Media | SXSW In Review: Creating Content F, please read the originial post: here

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The Best of Brand Storytelling: Using Video To Connect With Your Audience


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