Instagram is one of the most popular social media platforms today. Its popularity can be measured by the fact that the number of active Instagram users exceeds 1 billion. Meta on the video sharing platform is used all over the world. Some people use it as a social networking tool while some people use it as a marketing and advertising tool.

Today Instagram is owned by Meta, but it was developed on this day in 2010 by Kevin Systrom and Mike Krieger. At the time, he developed it as a free mobile app for the iOS operating system. Within a week of its launch, 100,000 people started using it. At the same time, the number of app users rose to one million in two months.

Facebook bought in 2012

Until now, Instagram was only available on the iPhone. However, on April 3, 2012, it was introduced on Android. Meanwhile, on April 9, 2012, Facebook announced its purchase of Instagram for $1 billion. In February 2013, a few days after Facebook bought Instagram, the number of Instagram users exceeded 100 million. This number continued to increase.

Instagram introduced Stories in 2016

After that, the company started introducing new features one after another on Instagram. First of all, the company launched Instagram Globally Instagram Ads in September 2015. Following this, on May 31, 2016, Instagram launched IG Business Pages and on August 2, 2016, Instagram announced Stories.

over 1 billion users

As Instagram’s popularity grew, the company gave new features to its users. In this order, Instagram launched carousel posts on February 22, 2017 that allow multiple photos or videos to be placed in one post. Meanwhile, on July 20, 2018, Instagram’s user base exceeded 1 billion. On the same day, the company launched its IGTV and its standalone app.

rolling time limit extended

On May 19, 2020, Instagram announced the Shops feature. This was followed by the launch of the platform’s most popular feature reels on August 5, 2020. The company introduced it in a total of 50 countries. Meanwhile, the company began to face challenges from the Chinese app Tiktok and its popularity declined. As a result, Instagram increased the time limit of its roles to 60 seconds. Let us tell you that previous users could only create 30 second rolls.

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