YouTube videos have the potential to go viral or at the very least get thousands of hits, which means massive exposure for your company.

YouTube videos have the potential to go viral or at the very least get thousands of hits, which means massive exposure for your company. This makes it a great marketing tool for any business but the way you use this networking site will have a major impact on how effective it is for you. While videos give you a chance to show your company’s personal side, you need to take it serious if you want to increase brand awareness and get positive results.

This involves taking advantage of all the options offered. Having engaging, interesting content is vital to your success but you still need to make your video visible before anyone will know what you have to offer. One of the best ways to boost your YouTube views is by taking advantage of Metadata and learning how to use it correctly.

Using metadata will help YouTube place your videos by telling the algorithms what your content contains, so it will be put in the right category. This way, when users are searching for information concerning your niche, they will find your content. Be sure to use the Metadata information in the title, tags and in the description.

If you don’t utilize metadata to its fullest potential, your video can easily get lost in the billions of videos already online. Therefore, it’s a very important part of using YouTube as a marketing campaign. It is vital that you fill out all three areas for the best results and use relevant keywords or phrases in the title, description and tags to avoid being labeled as a spammer.

Another great thing about using metadata is that you can make changes when necessary. If the information you originally put in your tags, title and description isn’t getting the results you want, all you have to do is make changes. You can easily experiment and try different things until you find what works the best. If you have older videos that are no longer getting good views, you can change those to match the current search trends, as well.

YouTube Insight is an analytics and reporting engine that provides you with valuable information that will help you determine how users are locating your video. This tool records the number of views you received from each search term, so you can determine which ones are working for you and which ones need updated. It makes it a lot easier to find the most effective keywords and phrases to use in your metadata.

You can buy YouTube subscribers to help build your online community but putting more time and effort into using metadata correctly, will help you attract more viewers to your YouTube channel. Choose a title that clearly describes your video in as few words as possible. Use specific keywords directly related to your video in the first half of your tags and generic words or phrases at the end of the tag. Create a description about the video that grabs the user’s attention and generates interest in your video but remember the first couple of sentences are the most important, so get straight to the point. 

John Adams has helped many companies over the last five years learn how to use YouTube and other social networking sites to help their business grow and he can help you, too.