SEO specialists would say that Search Engine-optimized writing is the most essential thing to have on a website, and while that’s true, good content is what catches the audience’s attention. It only makes sense that web masters and bloggers should make it their primary goal to offer valuable content if they want clicks that lead to conversions, which, in turn, translates to more income for their sites. 

It’s certainly helpful to equip yourself with knowledge that can help you nail down content that’s not just engaging, but Search engine-friendly as well! Here are some of the best tips for having content that rocks: 

1. Create stirring headlines:

A headline that will compel your target market to feel something, or to act, is good to have on each web page title and article. The first few seconds is crucial to grabbing your readers’ attention as they decide whether to give your article the time of the day or not, especially with the current generation’s short attention span. It would also be a good idea if you could place your keyword within your headline.

2. Use meta descriptions:

Meta descriptions are essential as they help in boosting click-through from users from the search engine result pages. As meta descriptions have a limit, make sure to maximise the words you will use—keep it direct and short. You should also try to include keywords if you can. For WordPress users, you may want to get a plug-in called ‘All in One SEO Pack’ to enable you to place the Title, Description, Tag, and Keywords directly in the dashboard as your post. 

3. Break down your article into parts:

No one wants to read one long paragraph. It will be like swimming in a pool for a long time without lifting your head up to take a breath. Similarly, no one wants to tire themselves reading one long article. To resolve this, break down your articles into “edible” parts. Use small paragraphs, or apply headings to help structure the content, as well as highlight each point, and make it easier for your audience to read and understand. 

4. Don’t stray from your topic:

Focus on your objective for writing a post and don’t stray from your main point. It’s okay to personalise your writing to make readers feel that they can relate to you as a regular person, but take care not to drift away to some subject that’s totally not related. Readers want the content they’re reading to be short and straight to the point.  

5. Be original:

Never ever copy and paste content from another site. Search engines can detect if content is duplicated, and this will not only disqualify you for ranking, this practice can also subject your site to penalties. Do your research, talk to a few inspiring people to generate original content instead of being lazy and just copying off another site. 

6. Use compelling images:

People are visual beings whose attention can surely be grabbed by a compelling image. Keep this in mind when posting content, and always pick a fresh, vivid and interesting image to go with your article. If you can’t pay for an image or have no time for taking pictures, you can always get a free image from Creative Commons search tools such as Flickr and Google Image Search Assistant. 

In writing an engaging and search Engine Friendly Content, the thing to remember is to write an original compelling content first and then complement this with search engine optimization by using keywords and adhering to universally accepted SEO rules. Content is still king so don’t make the mistake of writing more for the search engine bots rather than writing for actual persons.