YouTube is a Great Marketing Tool if it is used correctly and when the proper care is taken when making and posting videos.

YouTube is a great marketing tool if it is used correctly and when the proper care is taken when making and posting videos.  Any company that is not using this site is missing out on a huge opportunity to get better SEO rankings for their company’s website.  If you are not using YouTube at all or even if you are using it incorrectly, then your SEO efforts are not being fully utilized.  There are many things that you can do to get more subscribers on your channel and views on your videos, things that are required for SEO purposes.  The following are just three SEO tips for a better YouTube experience.

The Creator Playbook was revealed to make the search algorithms that connect higher with videos that send viewers to different videos and channels on YouTube.  These algorithms work to bring better SEO practices to businesses too.  You need to use annotations, these are links to other videos or they can link to your entire channel or playlist embedded in your videos.  When the viewer clicks on the annotation it takes them to the desired area.  They don’t even have to link to your videos, they can link to a sister site or even a vendor’s site to bring them more business.  You can also create a call to action or just post messages through annotations.

Once you get people to view your videos by making them stand out from the crowd, you need to get them to subscribe to your channel.  This means that when you post a video, your subscribers will get an email so they can view it immediately.  Your subscribers get to be the first ones to watch your videos and you get the added bonus of getting views immediately.  The only way to get more views quicker is to buy them from an outside source.  To make people want to subscribe, you need to have a channel that is appealing to them so make sure you customize yours with your branding to help your SEO efforts.

One place where many businesses are lacking is when deciding on a title for the videos that they post.  If you are having these same issues then you need to keep one thing in mind.  Keywords are essential when choosing your title and they have to be included in order for the video to be searchable.  Use as many keywords as possible while still having an organic title that describes what is happening in the video.  The title also needs to compel people to click on the link to watch the video.  This can seem like a great deal of work for a short sentence but it is really necessary if you want to amp up your SEO efforts on YouTube.

Any business that is using YouTube as a form of marketing and SEO purposes needs to know how to use the site correctly.  If you are not already using the above tips to your advantage then you are just wasting your time on the site.

Renee Street has been helping businesses with their YouTube efforts for three years and has great success with her own YouTube page.