Industrial lead generation is an important, if not the #1 goal of Industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads is ... Read more The post, %Industrial Lead Generation – MQL vs SQL% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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