Are you someone who wants to enhance his knowledge further in the field of digital marketing?
But due to busy schedules, you do not have the time to attend educational sessions or join a professional school? We may have a solution for you.
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The world is moving ahead at such a pace. Therefore, if anyone wants to walk along with it, they have to work upon their skills every day and learn about new technologies.
But not everyone has the time to go to digital marketing schools, but that shouldn’t stop you from learning.
Learning is an experience that does not depend on the medium. You can learn from everything and anything if you have the dedication and will.
The thing it only depends upon is the mediator and one such mediator is the revolutionary online classes.
Online classes have proved to be a lifesaver for all the professionals, it allows them to attend classes from anyplace and at any time.
When the education system became aware of the benefits of online classes and started to create their course on different educational platforms.
Here, we are going to discuss the best online digital marketing courses that are available on different platforms for free.
And, gives you the credibility of securing a professional certificate on completion.
Therefore, let us look at the 21 best free online digital marketing courses and their specifications.
1- Fundamentals of digital marketing by Google
Site: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
One of the most trusted and highly valued platforms for learning the basic concept of digital marketing is Google.
The course offered by Google is officially recognized by the Open University and the Interactive Advertising Bureau Europe.
The Google trainers have embedded the course with 26 modules that have been developed, to provide the learner with real-world experiences.
Cost: The course is available for free all around the world. A user can learn from the course just by creating an account on Google Digital Garage.
Certificate: It provides certificates to show credibility and authenticity.
Time to Complete: The course has 26 modules which roughly take 40 hours+ to complete.
Curriculum: The course provides basic as well as master level knowledge, therefore, anyone from Beginner to Intermediate can avail of the course.
User Experience: It has a simple user layout and provides an excellent learning experience.
Quality of Instruction: The instructions provided are very apt and excellent.
Pros:
- A user can learn at their own pace, with video tutorials.
- A user can have unlimited access to the free course after creating an account on Google Digital Garage.
- Provides real-world examples to enhance learning.
- The course is officially recognized by The Open University
Cons:
- No interactive sessions available, only video tutorials.
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2- Inbound Marketing Free Certification Course
Site: https://academy.hubspot.com/courses/inbound-marketing
Inbound marketing is one of the most important qualities that a marketing professional requires.
It allows them to generate better leads and develop promotional contents that attract customers.
Inbound Marketing Free Certification Course allows you to learn everything about social media marketing, as well as creating comprehensive and specialized content.
This course will help you to build a better inbound marketing strategy that allows you to influence customers.
Cost: The course is available for free all around the world.
Certificate: It provides certificates to show credibility and authenticity.
Time to Complete: The course consists of 34 videos, 8 lessons, and 8 quizzes, and it roughly takes 4 to 12 hours to complete the course.
Curriculum: The basic structure of the course was developed for Beginners.
User Experience: It has a simple student-friendly layout.
Quality of Instruction: The instructions provided are very apt and excellent.
Pros:
- A marketer can learn everything from the very basic, including marketing strategies and social media promotion.
- The courses will be personalized according to your preferences.
- The courses are available in 5 different languages.
Cons:
- No interactive sessions are available to discuss doubts. However, a user can send queries, via emails or can directly contact the instructor.
Other FREE Courses in HubSpot:
Social Media Courses:
https://academy.hubspot.com/courses/social-media
https://academy.hubspot.com/courses/instagram-marketing
SEO Courses:
https://academy.hubspot.com/courses/seo-training
Email Marketing:
https://academy.hubspot.com/courses/email-marketing
SEM Courses:
https://academy.hubspot.com/courses/digital-advertising-training
https://academy.hubspot.com/courses/paid-media
3- Diploma in E-Business by Google
site: https://alison.com/course/diploma-in-e-business
One of the fastest growing business industries in today’s world is the e-business industry.
Therefore, many professionals are wanting to learn the basics of this industry to create a career in E-Business.
The Diploma in E-Business by Google is one such online course, where a professional can learn different e-business strategies and implement them into their business or profession, to attract more leads.
The course focuses on teaching professionals about Google Analytics, AdSense, Webmaster, and many other Google tools.
Cost: The course is available for free all around the world.
Certificate: Certificates approved by the CPD are available for credibility and authenticity.
Time to Complete: The course offers 15 modules which would roughly take 6-10 hours to complete.
Curriculum: The course is specifically designed for beginners that want to learn more about e-business.
User Experience: It has a simple student-friendly layout, which has helped many students to develop e-business skills.
Quality of Instruction: The instructions provided are very apt and on point.
Pros:
- Helps you to develop analytical skills by learning Google Analytics.
- Understand different e-business strategies.
- Helps you to learn digital marketing skills.
- Provides a better understanding of the importance of the internet in e-business marketing.
Cons:
- The course does not provide real-life examples or assignments.
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4- Become an Online Marketing Manager
site: https://www.linkedin.com/learning/paths/become-an-online-marketing-manager
One of the most lucrative skills to develop is understanding the nuances of Online marketing.
With this course, you can learn how to develop skills that will help you to attract better customers, and increase the reach of your targeted audience.
Learning about online marketing is what every marketing aspirant must do, it allows them to grasp a better understanding.
It allows you to understand different types of tools, and create a better audience.
Cost: The course is available as a one-month free trial on LinkedIn. If you could not complete the course in thirty days, then you might have to pay for it.
Certificate: It provides certificates to show credibility and authenticity.
Time to Complete: The course offers video modules that can be finished within 20 hours.
Curriculum: The course is available for beginner to intermediate professionals who have a keen sense of learning marketing skills.
User Experience: It has a simple student-friendly layout.
Quality of Instruction: The instructions provided are very apt and on point.
Pros:
- Let’s develop marketing skills with which you can influence more audiences.
- Allows you to download the courses, so that you can learn even when you are offline.
- Helps you to understand SEO optimization in a better way.
Cons:
- Conducts only video lectures that are not interactive.
Other FREE Courses From Linkedin:
Advertising Courses
https://www.linkedin.com/learning/advertising-foundations
Graphic Design Courses
https://www.linkedin.com/learning/photoshop-2021-one-on-one-fundamentals
https://www.linkedin.com/learning/indesign-2021-essential-training/indesign-learn-the-fundamentals
5. Digital Marketing Strategy
site: https://www.edx.org/course/digital-marketing-strategy
This Digital Marketing Strategy course allows you to equip yourself with better marketing strategies that you can implement in your business to increase the reach of your business and attract more and better business opportunities.
It will teach you the basic grounds of digital marketing and will help you in understanding the demographics of the digital market in a better way.
Cost: The course is available for free throughout the globe.
Certificate: The certificates provided are authorized by the University of Edinburgh
Time to Complete: The complete course could be completed in 32 – 48 hours.
Curriculum: It is beneficial for both beginners as well as experienced professionals.
User Experience: The users find the course very beneficial because of the simple structure and learning modules.
Quality of Instruction: The instructions provided are very apt and on point.
Pros:
- The course helps you to create content that leaves a mark on the minds of the audience.
- You will learn about business analytics and audits in a better way.
- The course is free and can be learned by anyone having an interest in digital marketing.
Cons:
- The access to the course expires after a certain time.
Other FREE Courses From EDX:
Digital Marketing Courses:
https://www.edx.org/course/digital-strategy-and-action
Social Media Courses:
https://www.edx.org/course/strategic-social-media-marketing
https://www.edx.org/course/social-media-marketing-bux-qd504x
6. Digital Media and Marketing Strategies
site: coursera.org/learn/marketing-plan
This online course provided by Coursera is very helpful in learning all about digital marketing and developing marketing goals that will help you to increase the productivity of the business as well as its reach.
This course is integrated with other courses of Gies College of Business’s online programs.
Cost: The course is available for free all across the globe. However, you would have to pay a nominal fee for your certificate.
Certificate: The certificate is available to the students who pay a nominal fee and it is authorized by the Babson College through edX.
Time to Complete: The time taken to complete the course is 19 hours.
Curriculum: The course is developed for basic learning of digital marketing and is suitable for beginners.
User Experience: The course is user-friendly and has a simple structure that enhances learning.
Quality of Instruction: The instructions provided are very apt and on point.
Pros:
- The course is very beneficial for candidates that want to learn more about risk management.
- Helps you to develop web optimization skills
- Gives you a better understanding of social media platforms, and how they can be used for business.
Cons:
- The course is not interactive, as well as is restricted to very basic topics.
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7. Quick Tips and Tricks to Learn Digital Marketing in no Time
site: https://www.skillshare.com/browse
The Online course offered by SkillShare is more employed towards the creative aspects that can be used to enhance the business. It allows you to learn how creativity plays a major role in digital marketing.
Cost: The course is paid with a promotional package of two months free trial.
Certificate: It provides you certificates authorized by Babson College through edX.
Time to Complete: The average time that will be taken to complete the course is19 hours.
Curriculum: The course was primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure that enhances learning.
Quality of Instruction: The instructions provided are very apt and on point.
Note: Use 1 Month free trial to learn so that you don’t have to pay and you will be able to learn the full course without paying to LinkedIn.
Pros:
- It makes you familiar with the creative aspect of digital marketing.
- You will understand how to grasp the attention of the audience.
Cons:
- The course has no interactive sessions. However, a user can send queries, via emails or can directly contact the instructor.
Other Courses
SEM Courses:
https://www.skillshare.com/classes/Copywriting-101-Crafting-Your-First-Ad-Campaign
8. Internet Marketing for Smart People
site: https://copyblogger.com/imfsp/
Internet marketing for Smart People provides better courses that help you to understand the importance of developing creative content.
It helps you to understand the benefits of authoritative content, and how it can enhance the reach. It familiarizes you with effective marketing strategies.
Cost: The course is available for free all across the globe.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The completion of the course is subjected to an email basis.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure that enhances learning.
Quality of Instruction: The instructions provided are very apt and on point.
Pros:
- There is no set duration of the course. The sooner you’ll learn the faster you’ll be able to complete it.
- Helps you to understand the benefits of SEO writing.
Cons:
- The course has very few interactive sessions.
9. The Beginners Guide to Online Marketing
site: https://www.quicksprout.com/the-beginners-guide-to-online-marketing/
Quicksprout is a learning platform that provides marketing courses for working professionals. It provides better and detailed course modules that help the user to understand every aspect of online marketing.
Cost: The course is available for free all across the globe.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The completion of the course is subjected to an email basis.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure that enhances learning.
Quality of Instruction: The instructions provided are excellent and descriptive.
Pros:
- It makes you familiar with every little detail of online marketing.
- Provides you with better knowledge about affiliate marketing.
Cons:
- The module is not interactive, but still a user can send queries, via emails or can directly contact the instructor.
Other Courses:
SEO Courses:
https://www.quicksprout.com/seo/
Email Marketing Courses:
Advertising Courses
10. Social Media Marketing
site: https://education.hootsuite.com/courses/social-marketing-certification
It provides you foundational skills and strategies to increase engagement over social media platforms.
Cost: This is a paid course which costs $199. The trial version is available for free.
Certificate: It provides you certificates for credibility and authenticity, which are industry-recognized.
Time to Complete: The average time taken to complete the course is 6 hours.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure.
Quality of Instruction: The instructions provided are excellent and descriptive.
Pros:
- After the completion of the course, you will have a permanent certificate that will showcase your expertise in the field.
Cons:
- The course has no interactive sessions. However, a user can send queries, via emails or can directly contact the instructor.
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11. Ahrefs Academy
site: https://ahrefs.com/academy
The courses provided by the Ahrefs Academy are recommended by many professionals as they are considered one of the best online learning platforms.
Cost: The course is available for free all across the globe.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The course has 5 modules which roughly take 5 hours to complete.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure.
Quality of Instruction: The instructions provided are excellent.
Pros:
- The course covers all the major aspects of marketing and helps you to learn faster.
Cons:
- The course module is not very descriptive and only deals with major aspects and not any basic features.
12. Introduction to Digital Marketing
site: https://www.greatlearning.in/academy/learn-for-free/courses/introduction-to-digital-marketing
Overview: The course run by Great Learning on digital marketing provides you with the core fundamental knowledge of the market. It makes you familiar with new concepts of digital marketing.
Cost: The course is available for free all across the globe.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The time taken to complete the course is 1.5 Hours.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure.
Quality of Instruction: The instructions provided are excellent.
Pros:
- The course is always updated with new strategies that can be implemented to increase the business market.
Cons:
- The duration of the course is less, while a lot of information flows. This can be very difficult for the user to grasp easily.
13. Udemy
site: udemy.com/topic/digital-marketing/free/
Udemy is one of the leading brands in the name of online courses. It provides its users a better understanding of the course. The Digital marketing course of Udemy is highly recommended by professionals.
Cost: The course is available for free all across the globe. Also, there are paid premium courses with better features.
Certificate: Certificates are only available for paid courses.
Time to Complete: The duration of the course depends upon the users.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure.
Quality of Instruction: The instructions provided are excellent and are language-friendly.
Pros:
- The entire course module has very simple language which can be easily understood.
Cons:
- The free course does not provide certificates. You have to apply for paid courses to get the certificates.
Other Courses:
https://www.udemy.com/course/whiteboard-seo/
14. Free Online Digital Marketing Courses
site: https://alison.com/courses/digital-marketing
This course provided by Alison’s teaches you about how you can enhance your business reach. It helps you to develop skills that are required for promoting your brands in a better way so that it has a better impact on the audience.
Cost: The course is available for free all across the globe.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The duration of the course depends upon the user’s learning abilities.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure.
Quality of Instruction: The instructions provided are excellent and are language-friendly.
Pros:
- This course is very helpful for professionals who want to learn about how to increase business reach and gain an audience.
Cons:
- The primary focus of the course is to familiarize with the ways to attract a larger audience, with very little information about the digital market.
Other Free Courses:
https://alison.com/course/diploma-in-web-business-development-and-marketing
Advertising Courses
https://alison.com/course/advertising-your-business-online
15. SEMRush Academy
site: https://www.semrush.com/academy/
The SEMRUSH Academy is one of the most reputed learning platforms. Many marketing professionals recommend SEMRUSH for learning about SEO optimization. This helps them to increase the visibility of the business on digital platforms.
Cost: The course is available for free all across the globe.
Certificate: It provides you certificates for credibility and authenticity, that are recognized by a world-renowned company.
Time to Complete: The duration of the course depends upon the user’s learning abilities.
Curriculum: The course is primarily developed for beginners.
User Experience: The course is user-friendly and has a simple structure that enhances learning.
Quality of Instruction: The instructions provided are excellent and language-friendly.
Pros:
- The course is awarded by MENA Search Awards; therefore, the course certificates hold higher values.
Cons:
- The course mainly focuses on enhancing the reach and not on the basics of digital marketing.
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16. AvivDigital Academy
site: avivdigital.in
AvivDigital Academy is one of the growing online platforms that provide digital marketing courses, which are very well structured. This allows the users to learn better, as the modules are descriptive and very informational. They also provide offline digital marketing courses in Kochi and Calicut.
Cost: The basic course is available for free, while the premium course is paid for.
Certificate: It provides you certificates for credibility and authenticity
Time to Complete: The duration of the course depends upon the user’s learning abilities.
Curriculum: The course is embedded with informational modules, both for beginners and experts.
User Experience: The course is user-friendly and has very simple language which makes it easier to understand.
Quality of Instruction: The instructions provided are excellent.
Pros:
- The course provided by AvivDigital provides the users lifetime access. So, they can always return to the course and brush up on their knowledge.
Cons:
- The free course has fewer interactive modules whereas the paid course has premium modules.
17. Free Social Media Analytics Course
site: http://academy.quintly.com/courses/free-social-media-analytics
The course provided by Quintly Academy covers all the fundamental principles of analysis. It helps you to understand the analysis of social media platforms to increase the market reach.
Cost: The basic course is available for free, while the premium course is paid for.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The course is self-paced and depends upon the learning capability of the user.
Curriculum: The course is developed both for beginners and expert professionals who want to brush up their knowledge.
User Experience: The course is user-friendly and has a simple layout.
Quality of Instruction: The instructions provided are excellent.
Pros:
- The courses are arranged in a very structured way to give a better learning experience.
Cons:
- The course primarily focuses on teaching strategies of increasing reach and does not provide detailed information about digital marketing.
18. Web Development
site: https://www.codecademy.com/learn/make-a-website
The courses developed by CodeCademy focus on the development aspect of social media. It makes the users familiar with the back-end processing of social media, and how to write codes to get a better engagement over the social media platforms.
Cost: The basic course is available for free, while the premium course has a nominal fee.
Certificate: A user can earn a certificate after they have completed the premium course.
Time to Complete: The course is self-paced but roughly it takes 9 hours to complete the course.
Curriculum: The course is developed both for beginners and expert professionals who want to brush up their knowledge.
User Experience: The course is user-friendly and has a simple layout.
Quality of Instruction: The instructions provided are excellent.
Pros:
- The certificates provided by Code Cademy are globally recognized and are valued even in tech giants such as Google, Facebook, etc.
Cons:
- The course does not have interactive sessions because it is self-paced, but still a user can send queries, via emails.
Other Free Courses:
https://dash.generalassemb.ly/
19. PPC University by Wordstream.com
site: https://www.wordstream.com/learn
The PPC University provides online courses that teach the users the pay-per-click marketing aspect of the digital world. It has specialized modules that provide a simple and informative learning experience.
Cost: The basic course is available for free, while the premium course has a nominal fee.
Certificate: The certificates provided by PPC University are globally recognized.
Time to Complete: The course is self-paced and depends upon the learning capability of the user.
Curriculum: The course is developed both for beginners and expert professionals who want to brush up their knowledge.
User Experience: The course is user-friendly and has a simple layout.
Quality of Instruction: The instructions provided are excellent.
Pros:
- Provides you a better knowledge of the pay-per-click market structure.
- The certificate provided by the company is recognized by tech giants such as Google, Microsoft, and Facebook.
Cons:
- The course structure is only limited to pay-per-click, leaving the other aspects of digital marketing untouched.
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20. Graphic Design
site: https://designschool.canva.com/courses/graphic-design-basics
One of the most enhanced learning experiences for marketing professionals is provided by Canva. It explains the importance of creative and eye-pleasing content to grab the attention of the audience.
Cost: The basic course is available for free, while the premium course has a nominal fee which allows you to learn other courses as well.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The course is self-paced and depends upon the learning capability of the user.
Curriculum: The course is developed both for beginners and expert professionals who want to brush up their knowledge.
User Experience: The course is user-friendly and has a simple layout.
Quality of Instruction: The instructions provided are excellent.
Pros:
- Provides you with the knowledge of implementing graphical tools to grab the attention of the audience.
Cons:
- The course is self-paced, so there are no interactive sessions. However, a user can send queries, via emails.
21. Social Media Quickstarter
site:https://blogs.constantcontact.com/social-media-quickstarter/
The Course provided by Constant Contact allows the user to understand the basic algorithm of every social media platform, and create optimized content to reach a larger audience.
Cost: The basic course is available for free, while the premium course has a nominal fee.
Certificate: It provides you certificates for credibility and authenticity.
Time to Complete: The course is self-paced and depends upon the learning capability of the user.
Curriculum: The course is developed both for beginners and expert professionals who want to brush up their knowledge.
User Experience: The course is user-friendly and has a simple layout.
Quality of Instruction: The instructions provided are excellent.
Pros:
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