From last many years, Digital Marketing has become an indispensable part of every business. There are a large number of industries specialists, who graciously share their knowledge and many new ideas. Many of them have different views on digital marketing and how to make digital marketing more dynamic.  To know that, keep reading…

In current time, digital marketing has become one of the most influential trends for advertisers around the world. When it comes to expanding your business, digital marketing is the most appropriate thing.

Every second person is on the Internet. And that’s the reason it is the best medium for the companies to develop their business.

Before knowing what industries specialists have to say about digital marketing, let’s understand the term Digital Marketing.

What is Digital Marketing?

Advertising and promotion of businesses and their brands through digital media channels is known as Digital Marketing. It includes sites, online networking, social media platforms, mobile, etc.

The best digital marketers have a clear vision of how every asset or tactic underpins their all-encompassing objectives.

Digital Marketing Assets:

• Your site
• Infographics
• Blog post
• Interactive tools
• Social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc).
• Earned online scope like-PR, reviews, and social media
• Online pamphlets
• Branding assets like-logos, fonts, etc.

Digital Marketing Tactics:

• Search Engine Optimization (SEO)

It is a process of increasing the number of visitors and optimizing the website to rank high in search engine result pages. More the traffic your website gets, more the visibility increases.

• Content Marketing

Content plays an important role in generating traffic growth, brand awareness, lead generation, creation and promotion of any brand.

• Social Media Marketing

The use of social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc) and websites to promote any product or service.

• Pay-Per-Click (PPC)

It is an advertising method used to get traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Now that you have an idea about what is digital marketing, let us look at what people have to say about it.

Some of the top marketers and keynote speakers:

#1 Rand Fishkin (CEO & Co-Founder of SEOmoz)

Rand Fishkin is well-known as a genius of SEO and the ‘wizard of Moz’. He is the founder and the former CEO of Moz.

Apart from digital marketing, he is also a famous speaker and author, who regularly contribute to Whiteboard Friday. There he explains all new ideas about SEO, Content Marketing and Social Media.

#2 Neil Patel (Co-Founder at Neil Patel Digital)

Well, Neil Patel is also known as the founder of CrazyEgg, QuickSprout, KISSMetrics and Hello Bar.

According to many magazine and newspaper like:

• According to Forbes magazine, he is one of the top 10 marketers.
• Also, Entrepreneur Magazine says that he created one of the 100 most excellent companies.
• The Wall Street Journal calls him as the top influencer on the Web

#3 Prakash Mishra (CEO & Founder of Drive Digital)

Founder & CEO of Drive Digital Mr. Prakash Mishra is also a Google Certified Market Researcher and Digital Marketing Strategist.

Apart from his marketing skill, he is also an amazing Influencer and digital marketer. He has some amazing marketing techniques and ideas, that can take your business to another level.

#4 Shama Hyder (Keynote Speaker & Founder of Marketing Zen)

ShamaHyder is the author and CEO of Marketing Zen. She is an Indian-American entrepreneur, author and television celebrity. Also, she is the chief executive officer of Zen Media.

Apart from all these, she is a writer of the best selling book – The Zen of Social Media Marketing.

Shama has been respected at The White House and The United Nations- as one of the main 100 youthful business visionaries.

#5 Joost De Valk (Founder & Chief Product Officer at Yoast)

Joost De Valk is an SEO master/advisor, a blogger, and a successful web developer.

At the age of 13, he launched his first website. He started working in digital marketing and advised many companies like eBay and The Guardian.

After all that, he developed the plugin, Yoast SEO, and it is considered as the simplest and the best WordPress plugin.

These were some of the great speakers, who excel in the field of digital marketing.

Any query or information you want to share with us, write down in the comment below!

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