Digital Marketing is one of the biggest trends right now.

Nowadays, everything is going digital, from promotion to operations in a hospital, are digital.

We all are surrounded by a lot of machines and different types of technology and we get all new updates of what is in trending or what is happening in the world with a single click on phone.

Life is now referred to as Digital Life!

Everything we can imagine is now going digital, you name it and you have it.

And do you know what? There is a great reason behind it.

It makes things very easy and convenient and the most important it not much and not much risky than traditional marketing.

And in coming time digital marketing will change the face of marketing and will open up the new era of marketing.

Let’s see some of the Digital Marketing Trends that will rule the world:

1. Artificial intelligence

Artificial intelligence has already made some significant improvement in the field of Medical technology, Robotics, Biotechnology, etc.

It is expected to take over simpler jobs which are managed by humans right now.

AI today is interactive, responsive and easily personalized. More and more businesses are adopting AI to boost their businesses, especially with the help of Chatbots.

2. Chatbots

A chatbot is one of the best examples of Artificial Intelligence Algorithm.

Chatbots are increasingly being used in direct communications or interaction with customers.

This help us to be more informative about the business nature and keep the customer engaged. It is used for both business to business (B2B) and business to consumers (B2C).   

3. Voice search

Voice Search has created a new wave in the digital world. It is like the next big thing in the digital marketing era.

Virtual assistants have become advanced and easy with time and this will continue to rise.

The increment in penetration of high-speed internet and smartphones has enabled the way for voice search to grab one-third of the share of searches done on Google.

4. Machine learning

Machine Learning is so much involved in Digital Marketing that it can give growth up to 10% and it’s a big figure.

Digital marketers have started to rely on machine learning to create their marketing strategies.

Programs can understand the behavior patterns of consumers and then analyze the data to create an impeeccable experience for users.

Here are some ways any digital marketer can use machine learning.

• Target content
• SEO
• Reduce churn rate

5. Videos

A video is considered to be the most engaging content.

Digital marketers understand that people love to watch a short, engaging video than read a 500-word blog.

Everyone is on social media watching different types of short videos- like funny, informative, social activity, news and many more and each one of which is part of some digital marketing campaign.

6. Influencer marketing

Influence marketing is not a new concept but it was not of much importance earlier, as it is now.

It has given marketing a new level and face.

Digital influencers have large and diverse followers on Facebook, Instagram, Twitter, and more digital/social platform.

Marketers can tap into this crowd by getting their message across with the help of the influencers to get the word out.

7. Virtual Reality (VR) & Augmented Reality (AR)

Virtual Reality is an artificially crafted reality that allows the users to immerse into different experiences and emotions virtually.

Companies are using Virtual Reality to sell unique experiences to their customers as well as raise brand awareness with innovative campaigns.

On the other hand, Augmented reality is one more digital layer over reality.

Augmented reality also allows one to immerse themselves in unique experiences.

Many organizations or companies have experimented with AR to drive their marketing campaigns.

For example, “Pokemon Go” captured the whole mobile gaming market so rapidly. This game was based on Augmented Reality.

8. Personalization

There are so many brands in the market that are competing against each other.

So, how do you think you your brand can stand out from the rest? Personalization is the more convincing and latest answer which is driving all digital efforts worldwide.  

But how can a marketer create a personalized experience for a consumer sitting on the other side of the screen? This demands for personalized content.

So, these are some of the trends that will rule the digital marketing in the upcoming era.

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