Google AdWords, you might have heard about this. It is Google’s online advertising platform that lets you reach new customers. It helps to grow your business. Google AdWords is also frequently changing and updating their portal. With new techniques coming forward, AdWords is constantly adding new features to optimize the customer’s ability to effectively manage their advertising strategy. 

Marketing Objectives

AdWords released new features for creating display campaigns called marketing objectives. Marketing objectives are goals set by a business when promoting its products or services to potential consumers should be achieved within a given time frame. Marketing objectives are steps in a business strategy to promote the current standing of their brand and increase the impact of their products or services.

The main purpose behind AdWords’ new features is to save time and allow customers to create better campaigns. Marketing objectives also ease the decision-making process by guiding users to the specific features designed to work best for their particular goals.

Leading search engine Google’s announcement included three new types of marketing objectives they are built Awareness, drive action and Influence consideration.

Build Awareness

The purpose behind the Build Awareness objective is to increase the number of people that see your advertisement. Your business might not be a well-known brand at this moment, but with the Build Awareness objective, it is possible to spread your brand across the web and have people recognize your brand. This type of campaign emphasizes impressions over clicks.

The Build Awareness objective is a good marketing objective, in case if you starting a new business or have a new product that is not widely known to the public. Google AdWords’ Build Awareness objective could drastically benefit your business if you are expanding a business or moving to a new place.

Influence Consideration

Influence Consideration objective is one more variant among the objectives which includes in-market audience targeting and engagement ads. They are consumers who are actively researching or comparing products across Google Display Network. Hovering over the ad would expand an ad, customers could scroll through multiple pictures, or customers could click the ad to direct them to your site. The Influence Consideration objective is for businesses who have to differentiate from similar products of their competition.

Drive Action

Remarketing and conversion optimizer is used in drive action objective forbidding to push potential customers to make a purchase with you. Drive action is used to show your ads to people who have already visited your site or completed an online form. Coming to the advantages, The Drive Action objective is most effective if you want to find customers that are very close to making a purchase.

The Drive Action objective can maintain the influence of your business and produce more engagement If you’re trying to close a sale or keep a conversation going with customers who are ready to act.