Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic Search Engine results. In today’s digital age, the SEO ranking of a website plays a crucial role in business and sales. More and more companies today are investing into good and reliable digital marketing services in Kolkata to build a stronger SEO.
The way of doing business has changed than what it used be 10 or 15 years ago. The popularity of smart phones has revolutionized the market place. For majority of consumers today, the purchase cycle starts with an internet search. Imagine if you want to buy a new television set. The product or brand which comes up first on the search results have a higher chance of being picked by the consumer. This is why the SEO rankings are important. A higher SEO means that the website will be ranked higher on the search engine result pages. Most of the companies today are looking to hire a SEO agency in Kolkatabecause when consumers see a product or brand name come first on Google, they are more likely to buy that brand.