Digital medium + Marketing = Digital Marketing

Digital Marketing, in simple terms, means advertising or marketing your products  or services through digital medium.

Impact of Digital Marketing channels 

In our present world, from vegetables to studies, everything’s become digital. Your company’s social media presence became very essential to create brand value for your target audience. See what happens in one internet minute.

Digital Marketing Terms that every marketer should know before investing in digital marketing

1. CPC – Cost Per Click (or) PPC – Pay-Per-Click
Advertisers are charged for every click that leads to their website.

2. CPA – Cost Per Acquisition
It is a pricing model where an advertiser pays only for acquisition (sales, lead, form submission).

3. CTR – Click Through Rate

Percentage of people clicks on the link.

4. CPM – Cost Per Thousand
Cost per Thousand is a pricing model where advertising impressions are purchased and companies are charged according to the number of times their ad appears per 1,000 impressions.

5. Conversion
When a visitor takes the desired action while visiting your site, it is called conversion. This can be a purchase, membership signup, download of your app or registration for newsletter.

6. Impressions
This term is used to define the number of times a company’s ad or link will appear for its target audience. Impression could also be related to a website and the total number of times the web page appears.

7. Keyword
A word or phrase that your audience uses to search for relevant topics on search engines. If you are at a toy shop, a relevant keyword could be “Buy barbie doll ”[short keyword] or “Looking to purchase toys from a toy shop in T.Nagar ”[long tail keyword].

8. Organic Traffic
It’s also known as “Free” traffic or “Unpaid” traffic. This is traffic that is generated to your website which is generated by a Search Engine. This could be traffic from Google, Yahoo or Bing or Baidu or Yandex. Organic traffic is the best type of traffic.

9. Paid Traffic
Bidding for the keywords in search engine (Google adwords and obtaining traffic or visitors to their site).

10. Customer acquisition – It involves tactics companies utilize to convince people to buy their products

11. Top Referring Sites – Sites that sends visitors & add traffic to your website to your visitor 

12. Top Destination sites – These are the sites through which required information is obtained

13. SERP– Search Engine Results Page.
Search Engine Results Page is the list of results provided by a search engine after a search query is made.

14. Bounce Rate
Percentage that tells about visitors that have “bounced” from your site to another, after viewing only one page. Low bounce rate is a very good sign of a very good site.

15. Landing Page
Any page that visitors visit (entry point).

16. Keyword Stuffing
This is the practice of using too many keywords in your content in the hopes making it more visible on search engines.

17. Title tag & Meta Description

18. Domain Authority
This is a hundred-point scale that search engines use to determine how authoritative your website is; 1 being the lowest rank and 100 being the highest.

19.RSS- Really Simple Syndication

Technology that allows users to become subscribers of content. If they subscribe, they will get automatic alerts if there are any updates made. They would need an RSS Reader where they receive all the updates such as  CNN.COM.

20.Viral Marketing 
Marketing by passing the information electronically from one internet user to another.

Various Digital Marketing Channels

Email Marketing

Search Engine optimization (SEO)

Search Engine Marketing 

App store optimization

Display Advertising

Social Media Marketing

Content Marketing

and many other channels too. Some other important terms that a marketer should know are

21. Visitor Behavior
It tells us what customers normally do in your website.

22. Traffic
It determines how many people or visitors visit your site. Determining traffic of your site gives you the idea of how to attract your target audience.

23. Traffic source
It tells us about the website where people come from i.e. (from your blogs/ ads/through social media channels).

24. Social Media Marketing

Advertising our App or website or our products through  various social media channels such as Facebook,Twitter, Pinterest, LinkedIn, Instagram, Google plus etc.

25. SEO &  SEM

SEO-Search Engine Optimization

SEO is the process through which organic (unpaid) results are gained.

SEM- Search Engine Marketing (PPC)

SEM is the process through which Inorganic(paid) Results are gained.

26.Content marketing

Content marketing is about creating valuable content. If your website must earn more organic search results, you need to build or publish consistent and quality content.

27.ASO –  App store optimization

It is the process of improving the search results or visibility of our app in the app store. Keyword research plays an important role in optimizing mobile apps

28. E-mail Marketing

Sending a message to a group of known or unknown people through e-mail. This improves customer loyalty. It is mostly used by E-commerce companies.

29. Display Advertising

Ads that are displayed on websites in the form of images, videos, GIFs, audios, banners etc. Its main aim is to attract audience to their website from other famous sites.
29. KPI- Key Performance Indicators
They include critical factors that help companies formulate strategies to make business decisions.

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